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Higher Ed Marketing | Andrew Careaga's blog about branding, marketing and PR in higher education

Andrew Careaga's blog about branding, marketing and PR in higher education

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Higher Ed Marketing | Andrew Careaga's blog about branding, marketing and PR in higher education | andrewcareaga.wordpress.com Reviews

https://andrewcareaga.wordpress.com

Andrew Careaga's blog about branding, marketing and PR in higher education

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andrewcareaga.wordpress.com andrewcareaga.wordpress.com
1

Friday Five: Teens and tech | Higher Ed Marketing

https://andrewcareaga.wordpress.com/2015/04/10/friday-five-teens-and-tech

Andrew Careaga's blog about branding, marketing and PR in higher education. 100 things about me. 2008: a completely biased compilation of the year’s best and worst in music. Best albums of the decade (2000-2009). Best rock/pop albums of all time. Friday Five: Teens and tech. April 10, 2015. The latest research from the Pew Research Center. Ought to be of interest to admissions and enrollment management marketers, or anyone who markets to the always-on teenage demographic. 1 Facebook is not dead to teens.

2

Marketing, diversity and inclusion in #highered | Higher Ed Marketing

https://andrewcareaga.wordpress.com/2015/05/07/marketing-diversity-and-inclusion

Andrew Careaga's blog about branding, marketing and PR in higher education. 100 things about me. 2008: a completely biased compilation of the year’s best and worst in music. Best albums of the decade (2000-2009). Best rock/pop albums of all time. Marketing, diversity and inclusion in #highered. May 7, 2015. It’s 2015, right? One university’s course catalog shows white men winning the race for success. On Friday, Aug. 8, 2014, the day before the Michael Brown shooting. Had we known at the time what would ...

3

Tune in to WII-FM | Higher Ed Marketing

https://andrewcareaga.wordpress.com/2015/04/05/tune-in-to-wii-fm

Andrew Careaga's blog about branding, marketing and PR in higher education. 100 things about me. 2008: a completely biased compilation of the year’s best and worst in music. Best albums of the decade (2000-2009). Best rock/pop albums of all time. Tune in to WII-FM. April 5, 2015. Are you listening to WII-FM? If you’re in the marketing business, you should be. It’s everyone’s favorite station. WII-FM stands for “What’s in it for me? 8221; And as a blog by that name. Isn’t so catchy, because that&#82...

4

Higher Ed Marketing | Andrew Careaga's blog about branding, marketing and PR in higher education | Page 2

https://andrewcareaga.wordpress.com/page/2

Andrew Careaga's blog about branding, marketing and PR in higher education. 100 things about me. 2008: a completely biased compilation of the year’s best and worst in music. Best albums of the decade (2000-2009). Best rock/pop albums of all time. How do you use WordPress in #highered? WPCampus wants to know. May 23, 2016. Does your college or university use WordPress. As a content management system for your website? How about as a blogging platform, news site or microsite? If so, then WPCampus. America n...

5

Friday Five: Saving #highered from extinction | Higher Ed Marketing

https://andrewcareaga.wordpress.com/2015/04/24/friday-five-saving-highered-from-extinction

Andrew Careaga's blog about branding, marketing and PR in higher education. 100 things about me. 2008: a completely biased compilation of the year’s best and worst in music. Best albums of the decade (2000-2009). Best rock/pop albums of all time. Friday Five: Saving #highered from extinction. April 24, 2015. In his recent article Saving Universities from Extinction No Easy Task. David Goldberg, author of the book. A Whole New Engineer. Offers a strong critique of higher education. Happy weekend, all.

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bloghighed.org bloghighed.org

Blog High Ed » Apply

http://www.bloghighed.org/apply

Why am I applying? Who are we looking for? We’re looking for people who have a passion for blogging on higher ed, spend time checking out other blogs, reading news stories, and responding to comments. Blogs must be live for 6 months and post at least 4 times a year before being added to the ballot. Blog must be live for 6 months. Must post at least 4 times a year. Can’t be selling a product or pushing a service (. Vendors / consultants may apply but blog must not sell their services outright. Created by ...

gradschoolmarketer.blogspot.com gradschoolmarketer.blogspot.com

Graduate/Professional School Marketing: April 2011

http://gradschoolmarketer.blogspot.com/2011_04_01_archive.html

Tips for higher ed communications professionals who work with graduate or professional schools. Wednesday, April 20, 2011. Favorite tactic: The annual 1L student focus group. It's no secret that good marketing requires knowing your audience, and you can't really know your audience without researching it. Strategically select your sample. Plan the focus group at a time when many are available, along with a small incentive for attending (we find that providing a decent lunch works well). Draft an atten...

mattherzberger.com mattherzberger.com

How you can be successful with a one stop centralized enrollment model | Matt Herzberger

http://mattherzberger.com/how-you-can-be-successful-with-a-one-stop-centralized-enrollment-model

Higher Ed Web Thoughts. How you can be successful with a one stop centralized enrollment model. January 25, 2013. If you're new here, you may want to subscribe to my RSS feed. Imagine this scenario: a student gets sent to financial aid to take care of an issue only when they arrived the registrar has places a hold and they are sent across campus. So what does this look like? We had a few good examples from higher ed to look at. See our work at http:/ onestop.fiu.edu/. This entry was posted in Governance.

gradschoolmarketer.blogspot.com gradschoolmarketer.blogspot.com

Graduate/Professional School Marketing: January 2015

http://gradschoolmarketer.blogspot.com/2015_01_01_archive.html

Tips for higher ed communications professionals who work with graduate or professional schools. Wednesday, January 28, 2015. Five steps for navigating your school's Wikipedia entry. Have you checked your institution's Wikipedia entry lately? Last fall, many law school Wikipedia entries were edited by a crowd-sourced effort. To highlight employment and cost information as interpreted by an advocacy group. Even though Wikipedia's conflict of interest (COI) rules. Restrict PR and marketing professionals fro...

gradschoolmarketer.blogspot.com gradschoolmarketer.blogspot.com

Graduate/Professional School Marketing: January 2012

http://gradschoolmarketer.blogspot.com/2012_01_01_archive.html

Tips for higher ed communications professionals who work with graduate or professional schools. Thursday, January 12, 2012. Higher Editing: Educate your content contributors. Getting tired of making the same editing corrections to the same colleague's work, over and over and over again? Explain why you make your changes. Build your institutional style guide. Setting ground rules for common style issues, such as campus abbreviations, titles and locations, is an important place to start building consistenc...

gradschoolmarketer.blogspot.com gradschoolmarketer.blogspot.com

Graduate/Professional School Marketing: January 2013

http://gradschoolmarketer.blogspot.com/2013_01_01_archive.html

Tips for higher ed communications professionals who work with graduate or professional schools. Thursday, January 24, 2013. Free photo resources for campus clients. Refer campus users to your own feed of stock photography for your university or school, and let them check out the Creative Commons-licensed images for other topics. Remind users to assume that all photographs are protected unless they see a license that says otherwise. The public information departments of many federal and state agencies inc...

gradschoolmarketer.blogspot.com gradschoolmarketer.blogspot.com

Graduate/Professional School Marketing: September 2014

http://gradschoolmarketer.blogspot.com/2014_09_01_archive.html

Tips for higher ed communications professionals who work with graduate or professional schools. Tuesday, September 16, 2014. Marketing new programs: Shaping your plan. One of the most exciting projects for any marketing professional would be the opportunity to build a new brand from scratch. While few of us will get to do this for an entire organization, new institutional programs create a unique opportunity to stretch our creative muscles with a fresh challenge. Unlike goals, you may have more than one ...

gradschoolmarketer.blogspot.com gradschoolmarketer.blogspot.com

Graduate/Professional School Marketing: February 2012

http://gradschoolmarketer.blogspot.com/2012_02_01_archive.html

Tips for higher ed communications professionals who work with graduate or professional schools. Thursday, February 2, 2012. Groundhog Day tips for breaking out of a work rut. No matter how awesome your job may be, anyone can find themselves in a rut at work. Though I've been at the same institution for more than 10 years now, I've been blessed to have a job that has evolved over time. Here are a few tips on keeping things fresh in your professional life over the long haul:. Expand your network and meet o...

gradschoolmarketer.blogspot.com gradschoolmarketer.blogspot.com

Graduate/Professional School Marketing: How social media hasn't changed #highered PR

http://gradschoolmarketer.blogspot.com/2012/04/how-social-media-hasnt-changed-highered.html

Tips for higher ed communications professionals who work with graduate or professional schools. Monday, April 16, 2012. How social media hasn't changed #highered PR. There's no question that the social media revolution. Strong communication skills still matter. Remains true regardless of the medium. Good relationships still matter. While the academic theory regarding organization-public relationships primarily developed in the 1990s, many of the core public relations principles. Developed by AT&T's Arthu...

gradschoolmarketer.blogspot.com gradschoolmarketer.blogspot.com

Graduate/Professional School Marketing: Marketing new programs: Shaping your plan

http://gradschoolmarketer.blogspot.com/2014/09/marketing-new-programs-shaping-your-plan.html

Tips for higher ed communications professionals who work with graduate or professional schools. Tuesday, September 16, 2014. Marketing new programs: Shaping your plan. One of the most exciting projects for any marketing professional would be the opportunity to build a new brand from scratch. While few of us will get to do this for an entire organization, new institutional programs create a unique opportunity to stretch our creative muscles with a fresh challenge. Unlike goals, you may have more than one ...

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Higher Ed Marketing | Andrew Careaga's blog about branding, marketing and PR in higher education

100 things about me. 2008: a completely biased compilation of the year’s best and worst in music. Best rock/pop albums of all time. Best albums of the decade (2000-2009). Andrew Careaga's blog about branding, marketing and PR in higher education. Marketing, diversity and inclusion in #highered. May 7, 2015. Friday Five: Saving #highered from extinction. April 24, 2015. College: Accessible but not so affordable. April 20, 2015. We’ve heard quite a bit of talk in recent years from academic and govern...

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