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About Us - AdAlysis

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Just type and press 'enter'. Founder, Certified Knowledge. Author, Advanced Google AdWords. Co-Founder and Lead Developer, AdAlysis. Founder, Advanced Precision Marketing. Improve Your AdWords Performance with Powerful Ad Testing. Start a 30 Days Free Trial! Why It’s Impossible to Project ‘Above Average’ CTRs in Quality Score. A Primer Guide to Why Audience Targeting Should Be Part of Your PPC Efforts. AdAlysis Improvements to Alerts and Historical Ads. The In-Depth Quality Score Webinar is Now Online.

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Understanding Your Testing Metrics: ROAS vs ROI vs Conv. Value / Cost - AdAlysis

http://adalysis.com/blog/understanding-testing-metrics-roas-vs-roi-vs-conv-value-cost

Just type and press 'enter'. Understanding Your Testing Metrics: ROAS vs ROI vs Conv. Value / Cost. In next week’s column, we will examine how to use ROAS as an ad testing metric. However, as there is a lot of confusion about ROAS, ROI, and Google’s Conv. Value/Cost metric, we’re first going to dig into these metrics before proceeding to how to use them in your ad testing. The History of ROI vs ROAS in Search Marketing. When search marketing was primarily conducted by non-marketing people in the early ye...

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Ad Testing & AdAlysis FAQs

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Just type and press 'enter'. What metrics can I use for testing? You can choose any, all, or any combination of:. Conv Value / Cost. Conv Value / Impr. To make switching between your AdWords account and AdAlysis account simpler; we display some of the AdWords metrics in the account instead of the true marketing metric. Here’s the equivalent metrics between the two systems:. CTR (Click Through Rate). CPI (Conversion per Impressions). CPA: Cost Per Conversion. ROAS (Return on Ad Spend). Conv Value / Cost.

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Inside the Ad Testing Metrics: Conversion Per Impression (CPI) - AdAlysis

http://adalysis.com/blog/inside-ad-testing-metrics-conversion-per-impression-cpi

Just type and press 'enter'. Inside the Ad Testing Metrics: Conversion Per Impression (CPI). This week we’re featuring everything you need to know about using CPI (Conversion per Impression) as your testing metric. This is a metric that shows the ratio between impressions and conversions. When you consider ad testing, which combination is better? A high CTR and a low conversion rate. Lots of people click on your ads, so your page gets a lot of visibility, but not many of those users convert. In this exam...

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New AdAlysis Features: DSA Testing & Ad Group Filtering - AdAlysis

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Just type and press 'enter'. New AdAlysis Features: DSA Testing & Ad Group Filtering. You can now test Dynamic Search Ads (DSA) with AdAlysis. As with text ads, all DSA ad tests will be segmented by effective device. So if you have an ad group with two DSA mobile ads and two DSA all device ads, we will treat these as two different ad tests and continue to test these ads by effective device. These test results will be shown in your ‘Text Ad Single Ad Group Test’ results. DSAs and Multi-Ad Group Testing.

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AdAlysis Pricing

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Just type and press 'enter'. Pay Only For What You Need. You pay only for active Ads you choose to test. You can link (or unlink) as many Ads as you want at any time. You will first be shown the Ads count in each campaign for you to select which ones you want to test. All Features always Accessible. All the product’s functionality is available to any account size. You are free to cancel whenever you want. If you have questions, feel free to contact us. Number of Active Ads up to. More than 5,000,000.

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Inside the Ad Testing Metrics: ROAS & ROI - AdAlysis

http://adalysis.com/blog/inside-the-ad-testing-metrics-roas-roi

Just type and press 'enter'. Inside the Ad Testing Metrics: ROAS and ROI. This week we’re going to focus on using ROI or ROAS as your testing metric. If you are dynamically passing your conversion values to AdWords; then you’ll have a column known as Conv. Value/Cost in your account. This stands for Conversion Value / Cost. As these metrics can be confusing to work with, we’ve written an entire article on ROI vs ROAS vs Conv. Value/Cost. How Conv. Value/Cost is Calculated. Conv Value / Cost. In this exam...

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Take a 30 Day Free Trial of AdAlysis

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Just type and press 'enter'. Start Your 30 Days Free Trial. To start your free trial, you will first be asked to link AdAlysis securely to your AdWords account by doing the following:. Step 1 – Login to the AdWords account (or MCC). You want to link to AdAlysis. Step 2 – Grant access permission to allow AdAlysis to do Ad testing. We will never share your data ( privacy policy. Start my Free Trial. Join these companies in improving your ad performance. Search Supervisor at gyro. 8220;AdAlysis saves me mas...

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Historical Test Results Are Now Available for Multi-Ad Group Tests - AdAlysis

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Just type and press 'enter'. Historical Test Results Are Now Available for Multi-Ad Group Tests. That you can see your single ad group historical tests results within AdAlysis. You can now see these saved test results for multi-ad group testing. If you click on the date range, you can see the details for the patterns. With single ad group tests, the only action you can take is ‘pausing’ so that’s all the action that’s recorded. With text ad multi-ad group testing, you can either:. Text ad label tests.