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Tuesday, November 9, 2010. MBA Second Sem - 2009. MBA DEGREE EXAMINATION, MARCH 2009. ADVERTISING AND PROMOTION MANAGEMENT. Six questions. Each question carries. Write short notes on :. 9 Role of promotion in marketing mix. 11 (a) Detail the relationship between promotion and consumer behaviour. Justify promotion as a. Tool in marketing mix. B) Brief the objectives of advertising management. Explain the features of planning vehicles. The role of public relations. A few promotional activities. Write short...

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BMIM DIGITAL LIBRARY | bmimlibrary3.blogspot.com Reviews
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Tuesday, November 9, 2010. MBA Second Sem - 2009. MBA DEGREE EXAMINATION, MARCH 2009. ADVERTISING AND PROMOTION MANAGEMENT. Six questions. Each question carries. Write short notes on :. 9 Role of promotion in marketing mix. 11 (a) Detail the relationship between promotion and consumer behaviour. Justify promotion as a. Tool in marketing mix. B) Brief the objectives of advertising management. Explain the features of planning vehicles. The role of public relations. A few promotional activities. Write short...
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5 third semester
6 time three hours
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10 2 marks
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bmim digital library,pages 2,reg no,name,third semester,time three hours,maximum 60 marks,section a,answer any,2 marks,1 promotion mix,2 consumer behaviour,3 advertising budget,5 advertising research,4 media planning,6 advertising agencies,8 trade fare
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BMIM DIGITAL LIBRARY | bmimlibrary3.blogspot.com Reviews

https://bmimlibrary3.blogspot.com

Tuesday, November 9, 2010. MBA Second Sem - 2009. MBA DEGREE EXAMINATION, MARCH 2009. ADVERTISING AND PROMOTION MANAGEMENT. Six questions. Each question carries. Write short notes on :. 9 Role of promotion in marketing mix. 11 (a) Detail the relationship between promotion and consumer behaviour. Justify promotion as a. Tool in marketing mix. B) Brief the objectives of advertising management. Explain the features of planning vehicles. The role of public relations. A few promotional activities. Write short...

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BMIM DIGITAL LIBRARY: November 2010

http://bmimlibrary3.blogspot.com/2010_11_01_archive.html

Tuesday, November 9, 2010. MBA Second Sem - 2009. MBA DEGREE EXAMINATION, MARCH 2009. ADVERTISING AND PROMOTION MANAGEMENT. Six questions. Each question carries. Write short notes on :. 9 Role of promotion in marketing mix. 11 (a) Detail the relationship between promotion and consumer behaviour. Justify promotion as a. Tool in marketing mix. B) Brief the objectives of advertising management. Explain the features of planning vehicles. The role of public relations. A few promotional activities. Write short...

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BMIM DIGITAL LIBRARY: MBA Second Sem - 2009

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Tuesday, November 9, 2010. MBA Second Sem - 2009. MBA DEGREE EXAMINATION, MARCH 2009. ADVERTISING AND PROMOTION MANAGEMENT. Six questions. Each question carries. Write short notes on :. 9 Role of promotion in marketing mix. 11 (a) Detail the relationship between promotion and consumer behaviour. Justify promotion as a. Tool in marketing mix. B) Brief the objectives of advertising management. Explain the features of planning vehicles. The role of public relations. A few promotional activities. Write short...

3

BMIM DIGITAL LIBRARY: October 2010

http://bmimlibrary3.blogspot.com/2010_10_01_archive.html

Tuesday, October 26, 2010. Subscribe to: Posts (Atom). View my complete profile. Simple template. Powered by Blogger.

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BMIM DIGITAL LIBRARY: MBA IIIrd Semester Question Paper

http://bmimlibrary3.blogspot.com/2010/11/mba-iiird-semester-question-paper.html

Tuesday, November 9, 2010. MBA IIIrd Semester Question Paper. MASTER OF BUSINESS ADMINISTRATION (M.B.A.) DEGREE. EXAMINATION, APRIL 2010. Me : Three Hours. 1 (a) Explain the merits of a matching financing plan relative to a financing plan that extensively. Uses (i) long-term financing or (ii) short-term financing. B) What are the implications of the recommendations suggested by the Tandon Committee? Explain the technique for managing float. You are required to advise the company on whether or not to exte...

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BMIM LIBRARY: March 2010

http://bmimlibrary.blogspot.com/2010_03_01_archive.html

Bharatamata Institue of Mangement. Monday, March 1, 2010. Bharata Mata Institute of Management. Bharata Mata College Campus. Sea Port – Air Port Road. Kochi – 682021. 0484 2423626, 2425121, 2425099, 5524987. Subscribe to: Posts (Atom). Kochi - 21, Kerala, India. View my complete profile. To develop a new generation of managers to meet the global managerial challenges. We mould the managers of tomorrow with excellent blend of theory and practice and deep rooted commitment to serve mankind.

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BMIM LIBRARY: November 2010

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Bharatamata Institue of Mangement. Tuesday, November 9, 2010. MBA 3rd Sem - 2009. MBA DEGREE EXAMINATION, MARCH 2009. ADVERTISING AND PROMOTION MANAGEMENT. Answer any six questions. Each question carries 2 marks. Write short notes on :. 9 Role of promotion in marketing mix. 6 x 2 = 12 marks). Each question carries 10 marks. 11 (a) Detail the relationship between promotion and consumer behaviour. Justify promotion as a. Tool in marketing mix. The role of public relations. A few promotional activities.

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BMIM LIBRARY: MBA 2nd Sem Question Paper

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Bharatamata Institue of Mangement. Friday, October 22, 2010. MBA 2nd Sem Question Paper. Reg N o. . Name ,. .,. . MBA DEGREE EXAMINATION, SEPTEMBE 2010. All questions carry equal marks. 1 (a) Explain the different types of models used in Operation Research. B) Solve the following LPP :. Maximize Z = l20x1 . lOOx2. L0XI 5x2 - 8Q. Xl 0 X2 O. 2 (a) Describe briefly the various, methods used in Transportation problem. Each man takes to do each job is known and given in the following table :¬. I II III IV V.

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BMIM LIBRARY: October 2010

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Bharatamata Institue of Mangement. Friday, October 22, 2010. MBA 2nd Sem Question Paper. Reg N o. . Name ,. .,. . MBA DEGREE EXAMINATION, SEPTEMBE 2010. All questions carry equal marks. 1 (a) Explain the different types of models used in Operation Research. B) Solve the following LPP :. Maximize Z = l20x1 . lOOx2. L0XI 5x2 - 8Q. Xl 0 X2 O. 2 (a) Describe briefly the various, methods used in Transportation problem. Each man takes to do each job is known and given in the following table :¬. I II III IV V.

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BMIM LIBRARY: June 2010

http://bmimlibrary.blogspot.com/2010_06_01_archive.html

Bharatamata Institue of Mangement. Tuesday, June 29, 2010. First Year MBA Programme. First Year MBA Programme -. The First Half of First Year is designed to provide the building blocks of management competency. It starts with induction in various general topics and then in to. Social and Community awareness. Demystification of Mathematics, Computers and Accounting. From this it moves on to developing. Communication and presentation skills. Accounting and Number Crunching skills. And will also include:.

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BMIM LIBRARY: MBA Third Semester Syllabus ( 2008 onwards)

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Bharatamata Institue of Mangement. Saturday, September 11, 2010. MBA Third Semester Syllabus ( 2008 onwards). MBA Third Semester Syllabus ( 2008 onwards). CC 301 Global Business Environment 40 60 100. EC302 Elective 1 40 60 100. EC303 Elective 2 40 60 100. EC304 Elective 3 40 60 100. EC305 Elective 4 40 60 100. EC306 Elective 5 40 60 100. EC307 Elective 6 40 60 100. CC308 Organizational Study 40 60 100. Total : 320 480. 2 Management of Marketing Communication. 6, Product and Brand Management. The global ...

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BMIM LIBRARY: September 2010

http://bmimlibrary.blogspot.com/2010_09_01_archive.html

Bharatamata Institue of Mangement. Saturday, September 11, 2010. MBA Third Semester Syllabus ( 2008 onwards). MBA Third Semester Syllabus ( 2008 onwards). CC 301 Global Business Environment 40 60 100. EC302 Elective 1 40 60 100. EC303 Elective 2 40 60 100. EC304 Elective 3 40 60 100. EC305 Elective 4 40 60 100. EC306 Elective 5 40 60 100. EC307 Elective 6 40 60 100. CC308 Organizational Study 40 60 100. Total : 320 480. 2 Management of Marketing Communication. 6, Product and Brand Management. The global ...

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BMIM LIBRARY: MBA 3rd Sem - 2009

http://bmimlibrary.blogspot.com/2010/11/mba-3rd-sem-2009.html

Bharatamata Institue of Mangement. Tuesday, November 9, 2010. MBA 3rd Sem - 2009. MBA DEGREE EXAMINATION, MARCH 2009. ADVERTISING AND PROMOTION MANAGEMENT. Answer any six questions. Each question carries 2 marks. Write short notes on :. 9 Role of promotion in marketing mix. 6 x 2 = 12 marks). Each question carries 10 marks. 11 (a) Detail the relationship between promotion and consumer behaviour. Justify promotion as a. Tool in marketing mix. The role of public relations. A few promotional activities.

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BMIM LIBRARY: February 2010

http://bmimlibrary.blogspot.com/2010_02_01_archive.html

Bharatamata Institue of Mangement. Sunday, February 28, 2010. MASTER OF BUSINESS ADMINISTRATION (M.B.A.). Effective from 2008 Admissions). LIST OF COURSES FOR MBA PROGRAM. Course No. Subject Internal Evaluation External Evaluation Total. CC 101 Management Process and. Organizational Behavior 40 60 100. CC 102 Quantitative Methods for. Management 40 60 100. CC 103 Managerial Economics 40 60 100. CC 104 Accounting for management 40 60 100. CC 105 Legal Environment of Business 40 60 100. Computers 40 60 100.

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BMIM DIGITAL LIBRARY

Tuesday, November 9, 2010. MBA Second Sem - 2009. MBA DEGREE EXAMINATION, MARCH 2009. ADVERTISING AND PROMOTION MANAGEMENT. Six questions. Each question carries. Write short notes on :. 9 Role of promotion in marketing mix. 11 (a) Detail the relationship between promotion and consumer behaviour. Justify promotion as a. Tool in marketing mix. B) Brief the objectives of advertising management. Explain the features of planning vehicles. The role of public relations. A few promotional activities. Write short...

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