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Building Your Business Online: The Rising Cost of Customer Acquisition - II
http://blog.panalysis.com/2011/12/rising-cost-of-customer-acquisition-ii.html
Building Your Business Online. Tips, insights, case studies and techniques to improve your business online. Friday, December 9, 2011. The Rising Cost of Customer Acquisition - II. In our last article, we touched on the impact of unmonitored competitor activity. This article looks at another possible contributor to the rising cost of customer acquisition. Every year there are more advertisers competing for less space, amongst search results which are becoming more localised. Try to prove a successful conv...