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BRANDCOUNCILSA.ORG

Brand Council SA – Brands and their ability to create value

The aim of the BCSA is to create a vehicle that would represent the whole industry, dealing with issues pertaining to the way business is conducted and how the industry ensures sustainability of quality and of talent.

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Brand Council SA – Brands and their ability to create value | brandcouncilsa.org Reviews

https://brandcouncilsa.org

The aim of the BCSA is to create a vehicle that would represent the whole industry, dealing with issues pertaining to the way business is conducted and how the industry ensures sustainability of quality and of talent.

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1

Brand Council SA | Latest Case Studies

https://www.brandcouncilsa.org/case-studies.aspx

Brand Council South Africa. KOO turns to Yellowwood for a brand refresh. KOO, one of the country’s top brands (according to the 2015 Sunday Times Top Brands Survey) has partnered with Yellowwood Future Architects to refresh its look and remind consumers of its iconic place in SA’s consumer landscape. Castle Lager and Brand Union. Emerald Life and Engage Brandcraft. Engage Brandcraft recently took on a new brand positioning and design challenge for UK niche insurance provider Emerald Life.

2

Brand Council SA | Members

https://www.brandcouncilsa.org/membership/members.aspx

Brand Council South Africa. Breinstorm Brand Architects is a strategic design and integrated communications company found in 2002. Co-Currency is a strategic marketing consultancy that believes true collaboration is the only way to grow brands and organisations in such a dynamic world. A Chartered Marketer, Andisa brings a wealth of relevant experience having worked on both the consultancy side as well as client side. With 12 years’ experience in the Marketing field, Diandra has gained invaluable knowled...

3

Brand Council SA | Emerald Life and Engage Brandcraft

https://www.brandcouncilsa.org/case-studies/latest-case-studies/emerald-life-and-engage-brandcraft.aspx

Brand Council South Africa. Emerald Life and Engage Brandcraft. Engage Brandcraft recently took on a new brand positioning and design challenge for UK niche insurance provider Emerald Life. Emerald Life is a soon-to-be-launched category first in the UK - a niche insurance provider catering specifically to the needs of gay and lesbian (LGBT) individuals. The obvious question (and it’s one that we asked) is why single LGBT individuals out for their own insurance offering? Back to Latest Case Studies. I wan...

4

Brand Council SA | Member Benefits

https://www.brandcouncilsa.org/membership.aspx

Brand Council South Africa. BCSA membership is about creating a unified voice for the brand community in South/Southern Africa, in line with the BCSA Manifesto, contributing to the economy, society and country/region. Membership is extended to the broader services supply-side of the industry, encompassing research and strategy, design, valuation and intellectual property. Membership is extended to educational institutions; and allied organisations on a discretionary basis. Company ( Service Provider ).

5

Brand Council SA | Maggs on Media - Platform 6

https://www.brandcouncilsa.org/news/articles/maggs-on-media-platform-6.aspx

Brand Council South Africa. Maggs on Media - Platform 6. Deputy Chair of BCSA, Dr. Carla Enslin discusses Platform 6 with Jeremy Maggs. With Cape Town being named Design Capital of 2014 a number of projects that set out to boost the city’s creative economy have been put into motion. The chicken and egg of business and brand. It’s a classic case of what comes first: the chicken or the egg? When it comes to business strategy, there is a company’s sense of purpose and there is its difference that matters .

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ywood.co.za ywood.co.za

Yellowwood - Brand Architecture

http://www.ywood.co.za/capabilities/brand-architecture.aspx

Defining the most effective relationships between brands in a portfolio. Brand Architecture strategy guides how one brands various offerings in a portfolio - should they all be under one brand or many brands? A clearly defined brand architecture strategy enables focus and consistent branding decision making that leads to brand optimisation. Enter your details below to receive our monthly updated newsletter on everything brand and marketing related. Subscribe to our newsletter. How can we help?

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Yellowwood - Thinking

http://www.ywood.co.za/thinking.aspx

Thought leadership in marketing strategy, branding and design. The Brand Equations You Need to Know. Succeeding as a marketer in an over stimulated, choice-flooded, omni-channel world is no small task. We have to remind ourselves to stop what we’re doing, take a deep breath and look at what’s going on outside our own environment. Company values: Ditch the clichés, embrace the meaningful. Winning in the New Brand World. Yellowwood drives brand growth across Africa. BY The Rand Show. Expo Centre Johannesbu...

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Yellowwood - Papers and Downloads

http://www.ywood.co.za/thinking/papers-and-downloads.aspx

In-depth insight into marketing’s most pressing issues. Africa Insight - Ghana. At 26 million people, Ghana is dwarfed by its almost-neighbour and giant of West Africa, Nigeria. But the country is an attractive place to do business and grow brands. Ghana was the world’s 10th fastest growing economy in 2013. It is politically stable, with a mature and entrenched democracy. Africa Insight - Nigeria. Social Innovation and Business. A Youth Lost in Translation. African Attitudes: Marketing beyond the numbers.

ywood.co.za ywood.co.za

Yellowwood - Segmentation Strategy

http://www.ywood.co.za/capabilities/segmentation-strategy.aspx

Identifying the most profitable customer segments for your business, and how to win with them. Market segmentation, correctly applied, is about understanding the needs and drivers of customers and their behaviour, and therefore, how they decide between one offer and another. As a business tool it's about where to focus your energy, funds and resources and enables you to know where and how to make your offering different, special and better and thus enables growth. The brilliance of a successful marketing...

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Yellowwood - Industry Links

http://www.ywood.co.za/thinking/industry-links.aspx

Our partners, collaborators and associations. Omnicom Group Inc. (NYSE: OMC) is a leading global advertising and marketing communications services company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries. SAMRA's main objectives are:. Corporate brand name gen...

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Yellowwood - Events

http://www.ywood.co.za/thinking/events.aspx

Join us for our thought leadership get-togethers. Our past and upcoming events are listed below. Social Innovation and Business. Join us as we uncover a new perspective on social innovation within the context of business. A Youth lost in translation. Join us as we uncover new perspectives on the youth of SA and explore how marketers can engage with the youth in a language that connects with their hearts. There’s no such thing as the African consumer. Yellowwood 2013 Trends event - Are you relevant?

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Yellowwood - Customer Journey Mapping

http://www.ywood.co.za/capabilities/customer-journey-mapping.aspx

Understand how customers experience your brand at every interaction, and how to win them over. The holy grail for all marketers and businesses is to understand how the customer makes decisions on what to purchase and what influences these decisions. Customer Journey Mapping plots the customer's decision making journey and identifies the touch points along the way where they may interact with your brand. Subscribe to our newsletter. How can we help? Liberty has worked with the Yellowwood team on a number ...

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Yellowwood - Brand Positioning

http://www.ywood.co.za/capabilities/brand-positioning.aspx

We help clients find their winning brand idea and align their business behind it. Have you defined what you would like your brand to stand for in the hearts and minds of your key stakeholders? Yellowwood follows a rigorous approach to brand positioning, ensuring that we have sufficient insight to inform our strategic recommendation and that we understand our clients and their businesses well enough to ensure the output is both practical and inspiring. Subscribe to our newsletter. How can we help? To disc...

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Brand Council SA – Brands and their ability to create value

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