ywood.co.za
Yellowwood - Brand Architecture
http://www.ywood.co.za/capabilities/brand-architecture.aspx
Defining the most effective relationships between brands in a portfolio. Brand Architecture strategy guides how one brands various offerings in a portfolio - should they all be under one brand or many brands? A clearly defined brand architecture strategy enables focus and consistent branding decision making that leads to brand optimisation. Enter your details below to receive our monthly updated newsletter on everything brand and marketing related. Subscribe to our newsletter. How can we help?
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Yellowwood - Thinking
http://www.ywood.co.za/thinking.aspx
Thought leadership in marketing strategy, branding and design. The Brand Equations You Need to Know. Succeeding as a marketer in an over stimulated, choice-flooded, omni-channel world is no small task. We have to remind ourselves to stop what we’re doing, take a deep breath and look at what’s going on outside our own environment. Company values: Ditch the clichés, embrace the meaningful. Winning in the New Brand World. Yellowwood drives brand growth across Africa. BY The Rand Show. Expo Centre Johannesbu...
ywood.co.za
Yellowwood - Papers and Downloads
http://www.ywood.co.za/thinking/papers-and-downloads.aspx
In-depth insight into marketing’s most pressing issues. Africa Insight - Ghana. At 26 million people, Ghana is dwarfed by its almost-neighbour and giant of West Africa, Nigeria. But the country is an attractive place to do business and grow brands. Ghana was the world’s 10th fastest growing economy in 2013. It is politically stable, with a mature and entrenched democracy. Africa Insight - Nigeria. Social Innovation and Business. A Youth Lost in Translation. African Attitudes: Marketing beyond the numbers.
ywood.co.za
Yellowwood - Segmentation Strategy
http://www.ywood.co.za/capabilities/segmentation-strategy.aspx
Identifying the most profitable customer segments for your business, and how to win with them. Market segmentation, correctly applied, is about understanding the needs and drivers of customers and their behaviour, and therefore, how they decide between one offer and another. As a business tool it's about where to focus your energy, funds and resources and enables you to know where and how to make your offering different, special and better and thus enables growth. The brilliance of a successful marketing...
ywood.co.za
Yellowwood - Industry Links
http://www.ywood.co.za/thinking/industry-links.aspx
Our partners, collaborators and associations. Omnicom Group Inc. (NYSE: OMC) is a leading global advertising and marketing communications services company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries. SAMRA's main objectives are:. Corporate brand name gen...
ywood.co.za
Yellowwood - Events
http://www.ywood.co.za/thinking/events.aspx
Join us for our thought leadership get-togethers. Our past and upcoming events are listed below. Social Innovation and Business. Join us as we uncover a new perspective on social innovation within the context of business. A Youth lost in translation. Join us as we uncover new perspectives on the youth of SA and explore how marketers can engage with the youth in a language that connects with their hearts. There’s no such thing as the African consumer. Yellowwood 2013 Trends event - Are you relevant?
ywood.co.za
Yellowwood - Customer Journey Mapping
http://www.ywood.co.za/capabilities/customer-journey-mapping.aspx
Understand how customers experience your brand at every interaction, and how to win them over. The holy grail for all marketers and businesses is to understand how the customer makes decisions on what to purchase and what influences these decisions. Customer Journey Mapping plots the customer's decision making journey and identifies the touch points along the way where they may interact with your brand. Subscribe to our newsletter. How can we help? Liberty has worked with the Yellowwood team on a number ...
ywood.co.za
Yellowwood - Brand Positioning
http://www.ywood.co.za/capabilities/brand-positioning.aspx
We help clients find their winning brand idea and align their business behind it. Have you defined what you would like your brand to stand for in the hearts and minds of your key stakeholders? Yellowwood follows a rigorous approach to brand positioning, ensuring that we have sufficient insight to inform our strategic recommendation and that we understand our clients and their businesses well enough to ensure the output is both practical and inspiring. Subscribe to our newsletter. How can we help? To disc...
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