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Brands That ShareReplacing Brands That Promise
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Replacing Brands That Promise
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Brands That Share: Webinars Have Touched A Content Marketing Sweet Spot: Short, Free, and Friendly
http://brandsthatshare.blogspot.com/2011/05/webinars-have-touched-content-marketing.html
Replacing Brands That Promise. Sunday, May 29, 2011. Webinars Have Touched A Content Marketing Sweet Spot: Short, Free, and Friendly. Now, webinar sponsors have embraced content marketing. In the past two months, content marketing webinars are eating up the landscape. The new model is free, short, and friendly. Since mid-March, I’ve had offers to attend. I listened in on two of the six and would have indulged in two more had time been available. One of these ( Anne Holland’s. Sponsors appear to have real...
Brands That Share: December 2010
http://brandsthatshare.blogspot.com/2010_12_01_archive.html
Replacing Brands That Promise. Tuesday, December 7, 2010. Ifixit.com – One of the Ultimate BrandsThatShare™. The BrandsThatShare™ concept is simple. Evolving from the traditional “brands that promise” (whose purpose is to. Stuff), brands that share give stuff away –. A case in point: ifixit.com. As the founders, Luke and Kyle, explain in the. Today the mission has grown bigger, but remains every bit as simple: “We want to fix the world.”. Information, information, information. How to fix an ipod. One of ...
Brands That Share: It’s All About the Database. It’s All About the Marketing.
http://brandsthatshare.blogspot.com/2011/05/its-all-about-database-its-all-about.html
Replacing Brands That Promise. Sunday, May 29, 2011. It’s All About the Database. It’s All About the Marketing. Everybody is raving about Groupon’s speedy domination of the old-fashioned coupon business. Some consumers are wondering what the fuss is all about. Marketers know. The fuss is the same brouhaha that’s accelerated Facebook’s valuation to $75 billion and rising. It’s the database. Groupon knows what my credit card company knows… except they know even more. Groupon knows what I. Know what any of.
Brands That Share: Which Content Works At Which Stage of Marketing? Tips for B2B-ers.
http://brandsthatshare.blogspot.com/2011/05/which-content-works-at-which-stage-of.html
Replacing Brands That Promise. Sunday, May 29, 2011. Which Content Works At Which Stage of Marketing? April Brown, president/CEO, Rubicon Group,. Presented at the April 6. Webcast sponsored by DM News. The webcast focused on automated lead management systems (technology) designed to boost prospect conversion and loyalty/retention. One dimension of the marketing process involves using content. At the right point in the buying cycle to match with. The stages of decision making,”. Demos/pilots – compr...
Brands That Share: The Seven Seductions of Podcasting
http://brandsthatshare.blogspot.com/2011/05/seven-seductions-of-podcasting.html
Replacing Brands That Promise. Sunday, May 29, 2011. The Seven Seductions of Podcasting. I ran across Jon Buscall’s website this morning. Jon is a first-rate marketer from Sweden and on his blog, Jon shares his experiences in running JontusMedia,. A sole-proprietor communications, content, and marketing business. Jon features a content channel that too few of us exploit: podcasting. I’ve featured those tips below, but, for now, let’s talk about the. Seven Seductions of Podcasting,. You’ll find many...
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WHAT SETS US APART? With 30 years in the consumer. HMS specializes in developing full scale merchandising programs. For home and housewares retailers. We form long-term, collaborative relationships with our customers to produce innovative concepts and creative solutions. We think beyond the product. Our development process begins with the voice of the consumer, industry assessment and strategic category evaluation. We manufacture innovative. Gleaners Community Food Bank. November 9th, 2016. On June 1st, ...
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WHAT SETS US APART? With 30 years in the consumer. HMS specializes in developing full scale merchandising programs. For home and housewares retailers. We form long-term, collaborative relationships with our customers to produce innovative concepts and creative solutions. We think beyond the product. Our development process begins with the voice of the consumer, industry assessment and strategic category evaluation. We manufacture innovative. Gleaners Community Food Bank. November 9th, 2016. On June 1st, ...
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Brands That Share
Replacing Brands That Promise. Sunday, May 29, 2011. The Seven Seductions of Podcasting. I ran across Jon Buscall’s website this morning. Jon is a first-rate marketer from Sweden and on his blog, Jon shares his experiences in running JontusMedia,. A sole-proprietor communications, content, and marketing business. Jon features a content channel that too few of us exploit: podcasting. I’ve featured those tips below, but, for now, let’s talk about the. Seven Seductions of Podcasting,. You’ll find many...
Brands That Stand ®
A view of the world through the eyes of a brand strategist with assorted ramblings about other topics near and dear to his heart including: fatherhood, branding, parenting, social ills, branding, volleyball, family caregiving, all things brand related, politics, and the affection of the wonder dog, Brew. . . did I mention branding? Friday, June 5, 2015. Presidential Campaign 2016 - Wake Me Up in 14 Months. Links to this post. Friday, January 30, 2015. Links to this post. Monday, September 8, 2014. Admit ...
Welcome to Ins & Outs
Chesterton, IN USA 46304. Do You Have a Dead Brand Walking? Having a Well-Known Brand is not the Same as Having a Thriving Brand. Who is your firm’s chief brand officer? We're not talking about a title here. We're referring to the responsibility for seeing that every touch point, process and habit of your company and its team reinforces the brand experience you intend. Branding is Every Component that Contributes to Your Stakeholders’ Experiences. How Do You Address a Dead Brand Walking? In twenty years ...
Brands That Stand ™ | Insights Into Brand Strategy
Insights Into Brand Strategy. The Beckham Era Has Begun. In addition to branding, I have a long-standing interest in soccer. I am invited to write guest columns for Soccer America. Recently, I wrote about David Beckham’s coming to America. If you want to read the full article, and my prediction about his impact on professional soccer, go to www.socceramerica.com. Beckham remains a solid, world-class soccer player. When healthy, he will make a contribution to the lowly LA Galaxy, but even that is unli...
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