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strategy is sexy: xs energy drinks: innovative growth through stratetic disruption

http://brandstrategists.blogspot.com/2007/08/xs-energy-drinks-innovative-growth.html

A blog for brand strategists at advertising, branding, design and marketing companies around the globe. Tuesday, August 7, 2007. Xs energy drinks: innovative growth through stratetic disruption. David vanderveen, founder, xs energy drink. If you're trying to be innovative and disruptive, traditional market research will never get you there. Your facts come from your questions. your questions come from your assumptions. If you assume you have to do the same thing everyone else did, you may be wrong. I hop...

strategy is sexy: account planning conference notes and pics posted

http://brandstrategists.blogspot.com/2007/08/aaaa-account-planning-conference-notes.html

A blog for brand strategists at advertising, branding, design and marketing companies around the globe. Tuesday, August 14, 2007. Account planning conference notes and pics posted. A brand strategist posted all of his notes and some of his pics from the 2007 aaaa account planning conference in san diego. i can't make much sense of them. maybe you'll have better luck. If you'll send your notes from conference sessions he didn't attend to brandstrategists@gmail.com. Subscribe to: Post Comments (Atom).

strategy is sexy: new business success: treating your agency as a brand

http://brandstrategists.blogspot.com/2007/08/new-business-success-treating-your.html

A blog for brand strategists at advertising, branding, design and marketing companies around the globe. Tuesday, August 7, 2007. New business success: treating your agency as a brand. Kristin cavallo, the martin agency. Planners know how to ask questions and listen well and how to be persuasive. these skills help in new business. New business is all about the persuasion business. From how not to come in second: the art of winning business pitches. Where they need our help is selling the idea in. Our indu...

strategy is sexy: seven deadly sins

http://brandstrategists.blogspot.com/2007/08/seven-deadly-sins.html

A blog for brand strategists at advertising, branding, design and marketing companies around the globe. Tuesday, August 7, 2007. Gareth kay, modernista! Mark lewis, ddb san francisco. 8220;i’m just surprised that no-one’s thought of a better idea yet.”. Stephen king on planning. 8220;in most categories, a brand’s market share is stationary”. 4 our of 5 categories seen as inceasingly homogeneous. Less than 1 in 10 ads seen as different. 4% response rate successful in dm. Awareness interest desire action.

strategy is sexy: massive change

http://brandstrategists.blogspot.com/2007/08/massive-change.html

A blog for brand strategists at advertising, branding, design and marketing companies around the globe. Wednesday, August 8, 2007. Bruce mau, chairman, bruce mau incorporated. There is no outside the city. A commitment to a global open world. It’s not going to be solved by a single individual or a single company. There’s a new political axis that is not left and right. So much of that debate is about left and right. when, in fact, we need solutions. They need a vision of an advanced future. We are now a ...