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Brand Strategy BlogOutside class discussion for Notre Dame Mod 1 Brand Strategy Course, Spring 2010.
http://brandstrategymba.blogspot.com/
Outside class discussion for Notre Dame Mod 1 Brand Strategy Course, Spring 2010.
http://brandstrategymba.blogspot.com/
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Brand Strategy Blog | brandstrategymba.blogspot.com Reviews
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Outside class discussion for Notre Dame Mod 1 Brand Strategy Course, Spring 2010.
brandstrategymba.blogspot.com
Brand Strategy Blog: October 2008
http://brandstrategymba.blogspot.com/2008_10_01_archive.html
Outside class discussion for Notre Dame Mod 1 Brand Strategy Course, Spring 2010. Wednesday, October 29, 2008. Brand Asset Management: Miles to Go. The ANA (Association of National Advertisers) reports results of a study among senior marketers on the degree they consider brand an asset and make decisions based on how to improve the value of that asset. The results are dismaying. Lots of room for newly minted brand marketers to make a difference. Read the article here. Tuesday, October 28, 2008. Carol Phi...
Brand Strategy Blog: Notre Dame Brand
http://brandstrategymba.blogspot.com/2010/02/notre-dame-brand.html
Outside class discussion for Notre Dame Mod 1 Brand Strategy Course, Spring 2010. Monday, February 15, 2010. Notre Dame is a great brand. It has breadth and depth. It resonates with people who touch it directly and with people who only know it from television or through others. Today we discussed three strategic dilemmas facing the brand:. 1 How should the needs of the various stakeholder groups be balanced? Which group's needs should be given priority? Those who can influence our reputation for research?
Brand Strategy Blog: January 2010
http://brandstrategymba.blogspot.com/2010_01_01_archive.html
Outside class discussion for Notre Dame Mod 1 Brand Strategy Course, Spring 2010. Sunday, January 31, 2010. Here is a short-hand condensed version of the material you are reading on brand architecture. It is the presentation I WOULD have given tomorrow, but we have our speaker, Rob Osler to enlighten us instead. Brand Architecture Toolkit Final2.25.09. Thursday, January 28, 2010. SONY Climbs the Walls for Recycling. Toyota faces a crisis of quality, Snickers re-enters. Another Japanese brand, Toyota, has...
Brand Strategy Blog: December 2009
http://brandstrategymba.blogspot.com/2009_12_01_archive.html
Outside class discussion for Notre Dame Mod 1 Brand Strategy Course, Spring 2010. Wednesday, December 16, 2009. Welcome to Brand Strategy 2010. I'm excited about getting started. This is where we'll continue our dialog outside of class. Feel free to look around at last year's class remarks. See you January 13! Subscribe to: Posts (Atom). Carol Phillips SlideShare space. Brand Strategy ToolKit - Slideshare. Welcome to Brand Strategy 2010. View my complete profile.
Brand Strategy Blog: GM = General Misery?
http://brandstrategymba.blogspot.com/2008/12/gm-general-misery.html
Outside class discussion for Notre Dame Mod 1 Brand Strategy Course, Spring 2010. Thursday, December 4, 2008. GM = General Misery? My GM car dealership called Saturday to point out (as if I didn't know) that my Cadillac has over 124,000 miles and 'is there anything we can say to convince you to purchase a new car today? I don't think so, at least not a new Cadillac. Will Cadillac even be around when it reaches 124,000 miles? But what does Saturn stand for? Trac II, the two-blade razor. Gillette has an as...
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Brand Strategy Blog
Outside class discussion for Notre Dame Mod 1 Brand Strategy Course, Spring 2010. Thursday, February 18, 2010. Wow, did I ever mess up. Not only did we not get to hear Gordon Montgomery. CMO of HomeMade Pizza Company, speak about his brand, he had a car full of family size cookies to share with the class. You can learn more about the c ompany on its web site. HomeMade Pizza Company was featured on Oprah in 2006. Here is the segment:. Labels: Homemade Pizza Company. Monday, February 15, 2010. Notre Dame i...
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