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Brand Conversations

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Brand Conversations | brandstreet.wordpress.com Reviews

https://brandstreet.wordpress.com

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Digital Campaign Implementation: How To Execute Campaigns Smoothly? | Brand Conversations

https://brandstreet.wordpress.com/2012/06/27/digital-campaign-implementation-how-to-execute-campaigns-smoothly

Digital Campaign Implementation: How To Execute Campaigns Smoothly? Posted in Digital Media Planning and Strategy. Minimize the time in setting up a campaign:. If you are using third party ad serving, keep an additional day for the campaign setup. Above things will ensure that you will be live on all the websites as per your schedule. This in turn will ensure a desired campaign life. Media Optimization: This requires changing/shifting media properties if they fail to pick up after applying all the optimi...

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Is your Key Opinion Strategy (K.O.L) Flawed? | Brand Conversations

https://brandstreet.wordpress.com/2013/12/17/is-your-key-opinion-strategy-k-o-l-flawed

Is your Key Opinion Strategy (K.O.L) Flawed? Posted in Social Media. Recently, I was in a meeting with a leading OTC mouthwash brand on evaluating their KOL strategy. Objective of the campaign (duration 6 months) was to get people to register for a contest, which eventually builds relevance of the product through trials, and hence change the attitude. Brand brought 6-10 KOL’s on board for this campaign. Here the mistakes brands make while deploying KOLs:. Leave a Reply Cancel reply. You are commenting us...

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Rented Media: Completing the ‘Paid-Owned-Earned’ family!! | Brand Conversations

https://brandstreet.wordpress.com/2014/05/08/rented-media-completing-the-paid-owned-earned-family

Rented Media: Completing the ‘Paid-Owned-Earned’ family! So what is Rented Media? Media, over which brands have a partial control, would fall under Rented Media classification. What differentiates Rented Media from owned media is the degree of control which brands enjoy over the platform. If a brand has an unconditional control over the media platform, it is classified as Owned Media. A brand website/wap site etc is an example of owned media. These are just few points to illustrate why FB pages should be...

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3 Key Considerations You Need To Mind While Developing Social Campaigns | Brand Conversations

https://brandstreet.wordpress.com/2013/12/02/3-key-considerations-you-need-to-mind-while-developing-social-campaigns

3 Key Considerations You Need To Mind While Developing Social Campaigns. Posted in Social Media. Having executed a lot of campaigns in social space, there seems to be a few common points which do not get due consideration from brands. Here are 3 such things, which if get due consideration, can really change the way social campaigns are assessed:. Tactical Campaigns Versus Strategic Campaigns:. Length of campaigns and evaluation:. Measurement: Counting Likes, Tweets and Earned Media ROI:. This is what I c...

5

Digital 2014: Make Your Digital Planning Effective!! | Brand Conversations

https://brandstreet.wordpress.com/2013/12/24/digital-2014-make-your-digital-planning-effective

Digital 2014: Make Your Digital Planning Effective! One of the most abused word of past few years. Everyone has made a lot of money of it. In 2014, please define what exactly it means for you. Engagement is not an objective; it is a means to achieve your objective. Stop talking in the air; get to work. Sad news, 2014 may not be a ‘year of the mobile’. So, please start using it, testing it, measuring it, refining it. Move beyond being a SANTA CLAUS:. Like me and you can win an iPad . Create your own bench...

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Marketing Tips Blog: July 2009

http://marketingvilla.blogspot.com/2009_07_01_archive.html

Marketing Articles, Brand Management Articles, Top Brands, Marketing News, Marketing Material, Marketing Tips, Marketing Myopia, Marketing Journal, Marketing Dictionary, Brand Articles, Market Positioning, Market Segmentations, Marketing Management System, Corporate Marketing, Advertising Slogan, Branding Techniques, B2B Marketing, Reseller Marketing, Entrepreneurship Marketing,. Monday, July 13, 2009. Brand Elements: Identify Your Brand. Some of the important Brand Elements are:. Saturday, July 11, 2009.

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8 Guidelines For Effective Content Marketing. 1 Brand Equity Through Content:. 2 Abuse of Social Channels:. This is a classic case where people just adapt one piece of content to all social platforms. Before you choose a platform, you must ask yourself why do you need that channel? What is this channel going to give me that other channel won’t give you? Is it worth the extra effort? 3 Curious Case of Social Content Calendars:. 4 The Terminology Gun:. 5 What’s Our Hashtag? Hashtags are good. They can ...

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