Melbourne-based specialist brand strategy consultancy. We help, challenge and inspire businesses and organisations to get the most from their brands.
http://brandtruth.com.au/
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Brand Truth - Brand Strategy Consulting, Melbourne | Melbourne-based specialist brand strategy consultancy. We help, challenge and inspire businesses and organisations to get the most from their brands. | brandtruth.com.au Reviews
https://brandtruth.com.au
Melbourne-based specialist brand strategy consultancy. We help, challenge and inspire businesses and organisations to get the most from their brands.
brandtruth.com.au
The New Alternatives for Brand Strategy: Go Big or Go Small | Brand Truth - Brand Strategy Consulting, Melbourne
https://brandtruth.com.au/2012/04/24/the-new-alternatives-for-brand-strategy-go-big-or-go-small
Brand Truth – Brand Strategy Consulting, Melbourne. Melbourne-based specialist brand strategy consultancy. We help, challenge and inspire businesses and organisations to get the most from their brands. How we do it. The New Alternatives for Brand Strategy: Go Big or Go Small. This entry was posted on April 24, 2012, in Brand Articulation. And tagged brand differentiation. The ‘go big’ option is about finding a purpose or championing a belief that makes the world ‘a better place’. Ikea’s mission to ma...
US retailer’s challenger brand strategy could change the rules of retailing | Brand Truth - Brand Strategy Consulting, Melbourne
https://brandtruth.com.au/2012/03/25/us-retailers-challenger-brand-strategy-could-change-the-rules-of-retailing
Brand Truth – Brand Strategy Consulting, Melbourne. Melbourne-based specialist brand strategy consultancy. We help, challenge and inspire businesses and organisations to get the most from their brands. How we do it. US retailer’s challenger brand strategy could change the rules of retailing. This entry was posted on March 25, 2012, in Brand Building. Differentiating on pricing and sales policy. Everyday low prices (in some case marking down merchandise 40% from their previous levels). Clearance sales on ...
Successful brand building – like life – is a game of inches (Part 2) | Brand Truth - Brand Strategy Consulting, Melbourne
https://brandtruth.com.au/2014/05/19/successful-brand-building-like-life-is-a-game-of-inches-part-2
Brand Truth – Brand Strategy Consulting, Melbourne. Melbourne-based specialist brand strategy consultancy. We help, challenge and inspire businesses and organisations to get the most from their brands. How we do it. Successful brand building – like life – is a game of inches (Part 2). This entry was posted on May 19, 2014, in Brand Building. And tagged Brand authenticity. In brand building small things can have a big impact. A previous post. Too many moments of truth. For a while this thinking attributed...
Tosando Music – the Classic Power of Story, Music & Emotion in Advertising | Brand Truth - Brand Strategy Consulting, Melbourne
https://brandtruth.com.au/2014/04/21/tosando-music-the-classic-power-of-story-music-emotion-in-advertising
Brand Truth – Brand Strategy Consulting, Melbourne. Melbourne-based specialist brand strategy consultancy. We help, challenge and inspire businesses and organisations to get the most from their brands. How we do it. Tosando Music the Classic Power of Story, Music and Emotion in Advertising. This entry was posted on April 21, 2014, in Brand Communications. What makes this spot so compelling? Here are a few thoughts. The power of story. Much has been said about why brands should tell stories. The under...
How we do it | Brand Truth - Brand Strategy Consulting, Melbourne
https://brandtruth.com.au/how-we-do-it
Brand Truth – Brand Strategy Consulting, Melbourne. Melbourne-based specialist brand strategy consultancy. We help, challenge and inspire businesses and organisations to get the most from their brands. How we do it. How we do it. Collaborative and Customised Approach. Our consulting approach is built on working in close collaboration with client brand leaders – typically heads of marketing and/or CEOs looking for significant improvements in brand performance – and their senior teams. We don’t work like t...
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Simon Shaw | changing my mind
https://cmym.wordpress.com/author/leitmot1f
Marketing, market research and consumer psychology. Author Archives: Simon Shaw. I'm a Director at a communications agency. I'm interested in marketing, market research and consumer psychology. The views expressed are not necessarily those of my employer. A Lament for the Millennials (2): UK house prices vs. average student debt upon graduation 2000-2015. June 2, 2016. I looked into how house prices and student debt upon graduation have changed over the past 15 years. Continue reading →. June 1, 2016.
The end of absence: reclaiming what we’ve lost in a world of constant connection (Michael Harris) | changing my mind
https://cmym.wordpress.com/2015/01/23/the-end-of-absence-reclaiming-what-weve-lost-in-a-world-of-constant-connection-michael-harris
Marketing, market research and consumer psychology. From Yuppies to Endies in 25 years. The mail men: TMc research launches new Royal Mail advertising campaign →. The end of absence: reclaiming what we’ve lost in a world of constant connection (Michael Harris). January 23, 2015. We shape our tools and thereafter they shape us. Those of us over the age of 30 can remember life before the internet. In the. I think that within the mess of changes we’re experiencing, there’s a single difference that we feel m...
What happens to today’s opinions tomorrow? | changing my mind
https://cmym.wordpress.com/2015/04/17/what-happens-to-todays-opinions-tomorrow
Marketing, market research and consumer psychology. The mail men: TMc research launches new Royal Mail advertising campaign. Summer reading →. What happens to today’s opinions tomorrow? April 17, 2015. Is the only marketing text I refer to on a regular basis. It’s well written and pulls no punches. His conclusions are based on single source datasets tracking attitudes and purchasing over time, giving them rigor and power. Is a brand a trust. For attitudes is around 50%. There’s a range of other published...
Small City Branding Around the World: Advertising
http://citybranding.typepad.com/city-branding/tourism-advertising
Small City Branding Around the World. May 21, 2015. Is Your Tourism Marketing Tapping into Visitor Feelings? I have observed how successful places focus on delivering emotional and social benefits. They are concerned by how they will make people feel, rather than relying on boring lists, facts and details. I recently came across similar comments by brand strategist Megan Kent. Megan was one of the architects for Brand USA. Americas first global tourism campaign. We knew that if we used a rational app...
Small City Branding Around the World: Nation Branding
http://citybranding.typepad.com/city-branding/nation-branding
Small City Branding Around the World. July 18, 2016. Top 5 Place Branding Books to Read in 2016. I was pleasantly surprised and very honored to recently see my book listed as a must read. Just in time for Northern Hemisphere summer break, Place Brand Observer (PBO) has released a list of the Top 5 Place Branding books. To read in 2016. Their list contains books recommended by place brand experts in PBO interviews. The books they listed are:. Nation Branding, Concepts, Issue and Practice. April 13, 2016.
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Brand Truth - Brand Strategy Consulting, Melbourne | Melbourne-based specialist brand strategy consultancy. We help, challenge and inspire businesses and organisations to get the most from their brands.
Brand Truth – Brand Strategy Consulting, Melbourne. Melbourne-based specialist brand strategy consultancy. We help, challenge and inspire businesses and organisations to get the most from their brands. How we do it. How to Create Strategy That Works. The New Alternatives for Brand Strategy: Go Big or Go Small. Will changes to CEO remuneration drive a new era of brand investment? The GFC has led to calls for executive remuneration to be overhauled so as to incentivise CEO’s and other senior executives to ...
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