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Business Communications Management: Five Ways The Internet is Ruining Our Culture

http://bucoma.blogspot.com/2011/09/five-ways-internet-is-ruining-our.html

Monday, September 19, 2011. Five Ways The Internet is Ruining Our Culture. From the US media/political blog Pajamas Media. If you went back through the whole of human history, for the most part you’d find people living in poverty and ignorance under one sort of tyranny or another. Travel was difficult, disease was rampant, wealth was sparse, scientific advances were slow and uneven, and parents had little reason to think their children would have a better life than they did. View my complete profile.

Business Communications Management: Smoke and Mirrors

http://bucoma.blogspot.com/2011/09/oh-dear-serial-publicity-tarts-at.html

Monday, September 19, 2011. Oh dear, the serial publicity tarts at Recreate Yourself are back. We reported on their amateurish, but highly effective. In terms of media salviation, at least) Brazilian waxing promotion in July. Speaking of reporting, we really wish that the local newspaper would actually do some. We would have thought that eager beaver reporters would be asking the following questions:. How much money did the last stunt porportedly raise for the Animal Welfare League? Driver Safety.com...

Business Communications Management: News Limited Rebrand Must Be More Than Skin Deep

http://bucoma.blogspot.com/2011/09/news-limited-rebrand-must-be-more-than.html

Thursday, September 22, 2011. News Limited Rebrand Must Be More Than Skin Deep. The Financial Review reported yesterday leaked news that ‘Rupert Murdoch’s News Corp has briefed local ad agencies to help improve its (Australian News Ltd) brand image among consumers, advertisers and media buyers’. According to the (leaked internal marketing) brief, News Ltd reflects and fights for "the values of middle Australia", but employee research last year had discovered a "misalignment" between the values the group ...

Business Communications Management: Building Social Capital In Business - Part One: Why Social Media

http://bucoma.blogspot.com/2011/09/building-social-capital-in-business.html

Wednesday, September 14, 2011. Building Social Capital In Business - Part One: Why Social Media. There's an old saying, 'the more things change, the more the stay the same' and it's especially true in business. Yesterday we attended an interesting business breakfast hosted by Wealthfarm. At which Jeff White from White Echo. About the profile and importance of social marketing for business. Since we're recycling old phrases, 'it's not what you know, but who you know that counts' takes on a whole new meani...

Business Communications Management: Why Social Marketing Won't Work For Some Business

http://bucoma.blogspot.com/2011/09/why-social-marketing-wont-work-for-some.html

Friday, September 23, 2011. Why Social Marketing Won't Work For Some Business. Last week we discussed social marketing in business and canvassed some of its advantages and disadvantages. Without a doubt social marketing offers some great advantages for business. The good news is that's free. The bad news is that social marketing requires a commitment from people to use it effectively. There are a number of reasons for that:. Should it be a marketing function? It's lovely. now what do I do with it? That's...