cofknows.blogspot.com

COF Knows: Take Direct Marketing to the Next Level with Personalized Url’s (PURLs)

http://cofknows.blogspot.com/2012/06/take-direct-marketing-to-next-level.html

Monday, June 11, 2012. Take Direct Marketing to the Next Level with Personalized Url’s (PURLs). PURL 101 at Miami University. B- Gender-based image of actual student including name,. Year of graduation, and student quote. C- Major specific image. D- Survey to further understand individual student interests. A- Image specific to major. B- Image specific to gender. C- Image based on student visited or not visited campus. B- Text based on major. E- Image based on major. Posted by Mark Gottlieb. As a student...

COF Knows: Combining Mobile Marketing with Direct Mail and Receiving Postal Discount from U.S. Postal Service

http://cofknows.blogspot.com/2012/05/combine-mobile-marketing-with-direct.html

Tuesday, May 29, 2012. Combining Mobile Marketing with Direct Mail and Receiving Postal Discount from U.S. Postal Service. Under government pressure to cut costs and create business models that make delivery more efficient, the U.S. Postal Service is offering the 2012 Mobile Commerce and Personalization Promotion to encourage commercial mailers to use mobile marketing tools - such as QR codes - on their mail. QR codes have been growing in popularity in recent years. The integration of direct mail with mo...

COF Knows: If I knew then what I know now in cross-channel marketing

http://cofknows.blogspot.com/2012/05/if-i-knew-then-what-i-know-now-in-cross.html

Wednesday, May 16, 2012. If I knew then what I know now in cross-channel marketing. I’d like to introduce myself. I am Mark Gottlieb, marketing director of COF/ Control-o-fax, a Waterloo, Iowa based business specializing in printing, marketing, and office supplies. I never thought of Iowa as a place for cutting edge marketing until I joined COF…boy was I wrong! Cross Media Marketing Made Easy to Maximize ROI. Image Personalization Stands Out and Drives More Sales. Posted by Mark Gottlieb.

COF Knows: 10 Ways Marketers Use QR Codes to Drive Profits

http://cofknows.blogspot.com/2012/05/10-ways-marketers-use-qr-codes-to-drive.html

Tuesday, May 22, 2012. 10 Ways Marketers Use QR Codes to Drive Profits. Premier source for printing, marketing, and office supplies. Here are 10 ways marketers use QR codes to drive profits:. 1 Use QR Codes for Contact Info-. 2 Content is King! 3 Use QR Codes to Offer Discounts and Coupons-. Offering a 10% discount for an upcoming gala. On all donations over $100 by a specified date. 4 Know Your Target Market/s-. 5 Make it a Natural Extension of Your Marketing. 6 QR Codes Need to be Accessible to as Many...

COF Knows: Using Augmented Reality Codes to Drive Sales (QR Codes on Steroids)

http://cofknows.blogspot.com/2012/06/using-augmented-reality-codes-to-drive.html

Monday, June 18, 2012. Using Augmented Reality Codes to Drive Sales (QR Codes on Steroids). Can be embedded almost anywhere to act as a connector between the physical world and the web, augmented reality codes are a lot like QR Codes on steroids. Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated sensory input such as sound or graphics. Is not virtual reality but. Tracking isn’t a proble...