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CULTURAL EDGE CONSULTING
JP THEBERGE
AVENID●●●●●●ARAISO
CAR●●●BAD , CALIFORNIA, 92009
UNITED STATES
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CULTURAL EDGE CONSULTING
JP THEBERGE
AVENID●●●●●●ARAISO
CAR●●●BAD , CALIFORNIA, 92009
UNITED STATES
View this contact
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culturaledgeinc.com
Cultural Edge Consulting
http://www.culturaledgeinc.com/index.php
You might say that we deal in the currency of consumer insights. Cultural Edge uses a culturally-based approach to analyzing, assessing, measuring and unearthing insights that make advertising and branding more relevant to the consumer. In other words, culturally-relevant market research. Follow us on Twitter.
Cultural Edge Consulting
http://www.culturaledgeinc.com/approach.php
Marketing is part of the culture. Cultural Edge believes that good marketing is based on a keen understanding of the consumers' mind-set, beliefs, values and symbols they use to define their world. in a word, their culture. We design and implement research that aims to unearth consumers' culture to help marketers be more relevant to the consumer from a product and marketing standpoint. Cross-cultural, not just multicultural. To learn more about our Hispanic market and cross-cultural capabilities.
Cultural Edge Consulting
http://www.culturaledgeinc.com/culture.php
Understanding the Cultural Context. On these markets is the use of wrong sampling methods, incorrect phrasing of questions, use of suppliers who are equally inexperienced and, most importantly, shallow interpretations of the research findings. Cultural Edge helps clients fill in that experience and knowledge gap.
Cultural Edge Consulting
http://www.culturaledgeinc.com/metrics.php
High Quality Quantitative Research. At Cultural Edge, we are committed to providing the highest quality quantitative research insights to our clients at competitive prices. Everything we do is focused on quality. Senior associates with real-world marketing experience manage all projects. Our team has a thorough grounding in the best research practices. We anticipate problems and take steps to solve them pro-actively. High Value Quantitative Research. The Advantages of Independence. Because of our indepen...
Cultural Edge Consulting
http://www.culturaledgeinc.com/who.php
JP (Juan Pablo) Theberge, founder. Jim Starks, director of metrics. Barbara Soledad Schulke, project director. Barbara has directed hundreds of qualitative projects as well as serving as the resident adaptation specialist for bilingual research instruments. She has a deep repository of what works and what doesn't when fielding often complex qualitative jobs. Barbara was born and raised in South San Diego and is of Mexican descent. Gigi Bacon, PR specialist, business advisor.
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Sarah Bailey – Art – Culture – education – engagement
Art – Culture – education – engagement. Engagement with art and culture is essential to the growth of our society. I want more people to have great cultural experiences. I support organisations to design, deliver and evaluate cultural programmes which reach people from all walks of life. If you think I can give you a hand please do get in touch on sarah@culturaled.com. Blog at WordPress.com.
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Unless otherwise noted, all photography was taken by Cultural Edge staff. To understand the consumer you. Have to really get to know them. Our qualitative gurus dig deeper and gain insights to help global brands thrive in this diverse marketplace. Measuring isn’t always understanding. You have to go deeper than the numbers. Our metrics team has worked with some of the best clients in the business helping them unravel the complexities of the multicultural consumer.
Cultural Edge Consulting
You might say that we deal in the currency of consumer insights. Cultural Edge uses a culturally-based approach to analyzing, assessing, measuring and unearthing insights that make advertising and branding more relevant to the consumer. In other words, culturally-relevant market research. Follow us on Twitter.
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Unless otherwise noted, all photography was taken by Cultural Edge staff. To understand the consumer you. Have to really get to know them. Our qualitative gurus dig deeper and gain insights to help global brands thrive in this diverse marketplace. Measuring isn’t always understanding. You have to go deeper than the numbers. Our metrics team has worked with some of the best clients in the business helping them unravel the complexities of the multicultural consumer.
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Unless otherwise noted, all photography was taken by Cultural Edge staff. To understand the consumer you. Have to really get to know them. Our qualitative gurus dig deeper and gain insights to help global brands thrive in this diverse marketplace. Measuring isn’t always understanding. You have to go deeper than the numbers. Our metrics team has worked with some of the best clients in the business helping them unravel the complexities of the multicultural consumer.
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