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Our Team - Deep Relevance Partners

http://www.deeprp.com/our-team

203561.0988 610.202.7638. Founding Partners Bring Significant Consumer Strategy, Insight and Communication Expertise and an Action-Oriented Focus. Founding Partner: Dave Moran. Marketing Strategist with 30-year consulting track record of driving profitable growth for large corporations and small startups. Recognized expert in generating growth through consumer insight, superior communication, and innovation. Founding Partner: Bob Woodard. Previous Co-Editor of Journal of Advertising Research. ARF) Profes...

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Deep Relevance - Deep Relevance Partners

http://www.deeprp.com/deep-relevance

203561.0988 610.202.7638. What is Deep Relevance. Activates a network of associations deeply embedded in consumers’ memories and grounded in their own experience. Associations can relate broadly to their overall lives or specifically to their experience with the consumer need or brand being communicated. Enables the brand and its newly enriched network of meaning and emotion to be easily cued along path-to-purchase. Thereby increases competitive insulation and likelihood of purchase.

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Client Perspectives - Deep Relevance Partners

http://www.deeprp.com/client-perspectives

203561.0988 610.202.7638. DRP’s Approach Delivers Better Results. DRP is endorsed by executives, brand teams and agencies. Chief Growth Officer, Client. Delivers proven results: superior consumer communications. Their proprietary approach of integrating leading edge marketing science tools with superb insights and actionable recommendations is a BIG IDEA. I have seen. Folks and their outputs up close, and their marketplace results are exceptional and importantly owned by their clients and agencies.

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Case Studies - Deep Relevance Partners

http://www.deeprp.com/case-studies

203561.0988 610.202.7638. Case Study on Breakthrough Communication:. Key Role in Revitalization of Milk-Bone Brand by Big Heart Pet Brands. DRP’s key role in developing brand positioning strategy, helping client/agency with translation into creative, and evaluating/helping client optimize creative played a direct role in driving real marketplace results: a 3.4% increase in Milk-Bone core biscuit sales exclusively as a result of TV advertising for FYE April 2014! Client enthusiastically embraced the outpu...

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DRPAdmin, Author at Deep Relevance Partners

http://www.deeprp.com/author/drpadmin

203561.0988 610.202.7638. This author has not yet filled in any details. So far DRPAdmin has created 2 entries. Coming soon. . . May 29th, 2014. Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! May 20th, 2014.

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Our Approach - Deep Relevance Partners

http://www.deeprp.com/our-approach

203561.0988 610.202.7638. Approach is Unique in Addressing Both Consumers' Conscious and Non-Conscious Minds in a Tightly Integrative Way. Source: Catalyst Behavioral Science/David Neal Ph.D. Expertise Applied Against Two Critical Growth Drivers. Collaborative Journey to New Consumer Narrative through DRP’s. 1 Advantageous and Inspiring Connection Strategies. Builds powerful multi-dimensional connections. We define a unique, inspiring big idea. After integrating these two levels, DRP. Recommended weighti...

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Our Journey - Deep Relevance Partners

http://www.deeprp.com/ourjourney

203561.0988 610.202.7638. The Path to Deep Relevance. Our first principle was that great creative enables a brand to create or reinforce deep, authentic connections with consumers. Since deep authentic connections, in turn, require profound relevance to the consumer’s life, priorities, and aspirations, we were convinced that the phrase Deep Relevance Communication. Would capture both the challenge and reward of developing great creative. We set high standards for Deep Relevance Communication. As our dest...