emarketingfrommatt.com
About this Blog and Me - eMarketing from Matt
http://www.emarketingfrommatt.com/about
About this Blog and Me. About this Blog and Me. My name is Matthew Perkins, I work at Ironman 4×4. As the International Digital Marketing Manager. I cut my teeth in Digital Marketing at Pixel Light in South Yarra (now known as Dcodr. As a Digital Strategist. Through this role I handled a large number of Search Engine Marketing Campaigns, as well as operating over Social Media Marketing, Search Engine Optimisation, Website Analysis, Analytics and Campaign Strategy for 3.5 years. By winter I’m a die-...
emarketingfrommatt.com
The Vast World of Social Media - eMarketing from Matt
http://www.emarketingfrommatt.com/2014/09/26/vast-world-social-media
About this Blog and Me. The Vast World of Social Media. September 26, 2014. I regularly talk to people about what ‘Social Media’ is, and the core four social networks are always mentioned; Facebook, Google Plus, Instagram and Twitter. But for some reason there seems to be a blindness to the greater world of the internet for many. Social networks are far from the mass consumer platforms and it’s really something I feel people need to pay attention to! Not only do you get in touch with audiences that are h...
emarketingfrommatt.com
An Image Tells A Thousand Words - eMarketing from Matt
http://www.emarketingfrommatt.com/2014/12/03/image-tells-thousand-words
About this Blog and Me. An Image Tells A Thousand Words. December 3, 2014. In the modern technical age, quality imagery often gets overlooked for the convenience of having a good enough mentality. People scrolling through their feeds often don’t have the time to read large bodies of text, but the old adage of a picture telling a thousand words really can ring true. Resolution – Make sure your image is of sufficient resolution for your medium. DPI – Pixel Density goes hand in hand with resolution! This wi...
emarketingfrommatt.com
The Human Centipede of News and Memes - eMarketing from Matt
http://www.emarketingfrommatt.com/2014/08/19/human-centipede-news-memes
About this Blog and Me. The Human Centipede of News and Memes. August 19, 2014. Data has a particular way of flowing through the internet – and I’ve never found something more apt than this pic to outline the pecking order in how data flows. So for any marketers wanting to know the source of a Meme and often news, or who want to get something Viral started – 4chan is often the place to go! The Vast World of Social Media. Slight of Hand away from a Social Error. Is Facebook ineffective for Marketing?
emarketingfrommatt.com
Love Your Life - Make a Change - eMarketing from Matt
http://www.emarketingfrommatt.com/2014/02/18/love-life-make-change
About this Blog and Me. Love Your Life – Make a Change. February 18, 2014. It’s been almost a year since I made some massive changes in my life… And I’m loving it! The instigator was a bad breakup of a long term relationship. As down as I was after it, it started me thinking about my life choices and what I really wanted. My friends were great support and really helped me concrete the lifestyle I wanted to lead. So I’ll start from the start. I started looking around at the major 4×4 players and thei...
emarketingfrommatt.com
Is your social, really social? - eMarketing from Matt
http://www.emarketingfrommatt.com/2014/02/12/social-really-social
About this Blog and Me. Is your social, really social? February 12, 2014. The very point of a website it to present your product and company to the public. If you can’t adequately explain what you do and the product you sell how can you expect to make sales and further than that, how do you expect to translate this traffic to social media followers? I beg of all who are running a social media channel/s, please don’t just use it as another direct marketing channel. Use social media for what it i...Create ...
emarketingfrommatt.com
On Page Analysis with Crazy Egg Click Tracking - eMarketing from Matt
http://www.emarketingfrommatt.com/2014/02/20/page-analysis-crazy-egg-click-tracking
About this Blog and Me. On Page Analysis with Crazy Egg Click Tracking. February 20, 2014. Has become a new standard addition to any website I now do analytics work on. Whilst Google Analytics is fantastic and provides many valuable insights into what is happening across your website, the information it provides on how people are interacting with individual pages and elements within that can be quite limited. Crazy Egg plug these holes! The sort of questions Crazy Egg can help answer:. The limitations of...
emarketingfrommatt.com
Is Facebook ineffective for Marketing? - eMarketing from Matt
http://www.emarketingfrommatt.com/2014/07/11/facebook-ineffective-marketing
About this Blog and Me. Is Facebook ineffective for Marketing? July 11, 2014. 8220;Marketers Use Facebook Despite Believing It May Be Ineffective” was the headline in a recent Mashable article. I came across – and it really worried me. 8220;, but I want to expand upon that here. What sort of KPIs are these companies using to classify Facebook as ‘Effective’? With constant updates, regular interaction between users and the Facebook page you can leverage you brand further and take advantage of the word of ...
emarketingfrommatt.com
Digital Targeting - Smarten Up Tom Waterhouse - eMarketing from Matt
http://www.emarketingfrommatt.com/2014/01/28/digital-targeting-smarten-tom-waterhouse
About this Blog and Me. Digital Targeting – Smarten Up Tom Waterhouse. January 28, 2014. Granular targeting is one of the core advantages that digital marketing channels provide, so make sure you use it! I always keep an eye out on the ads I get served. It’s interesting to see what companies are retargeting and how marketers are positioning themselves and their products. But it constantly frustrates me when I see marketers getting lazy and not taking advantage of the digital segment! A rant about forums.
emarketingfrommatt.com
1 Year, 390,000 Fans and 2000+ conversations - eMarketing from Matt
http://www.emarketingfrommatt.com/2014/05/22/1-year-390000-fans-2000-conversations
About this Blog and Me. 1 Year, 390,000 Fans and 2000 conversations. May 22, 2014. Well my time at Ironman 4×4 can’t be described as anything less than successful. Today marks the 1 year mark from when I started here, and I’ve got to say that even I’m surprised at how far we came in as little time. Some core take outs of what’s changed since I’ve started. 1,433 Instagram followers. 168 twitter followers (Twitter is soon to be removed as a channel). 68 Google Plus followers (only started 2 months ago).
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