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LavaCon 2012 Blog2012 LavaCon Conference on Digital Media and Content Strategies, October 6-9 in Portland, OR.
http://lavacon2012.blogspot.com/
2012 LavaCon Conference on Digital Media and Content Strategies, October 6-9 in Portland, OR.
http://lavacon2012.blogspot.com/
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LavaCon 2012 Blog | lavacon2012.blogspot.com Reviews
https://lavacon2012.blogspot.com
2012 LavaCon Conference on Digital Media and Content Strategies, October 6-9 in Portland, OR.
lavacon2012.blogspot.com
LavaCon 2012 Blog: New Voice, New Tone, New Information Architecture: Writing for the Modern Developer
http://lavacon2012.blogspot.com/2012/10/new-voice-new-tone-new-information.html
2012 LavaCon Conference on Digital Media and Content Strategies, October 6-9 in Portland, OR. Tuesday, October 9, 2012. New Voice, New Tone, New Information Architecture: Writing for the Modern Developer. Keith Boyd has spent 13 years (today! At Microsoft, all of it in the Content Publishing group. There are now (at least) 3 playforms that developers can develop for globall. So we asked how content strategy can better help developers work with Windows. Now: Dev Content 3.0. Now created a single unified W...
LavaCon 2012 Blog: Giving Customers What They Want: Integrating Content in the Customer Lifecycle
http://lavacon2012.blogspot.com/2012/10/giving-customers-what-they-want.html
2012 LavaCon Conference on Digital Media and Content Strategies, October 6-9 in Portland, OR. Sunday, October 7, 2012. Giving Customers What They Want: Integrating Content in the Customer Lifecycle. Naz Urbina found himself a back-to-back talk, this one with more of a tech comm focus. Tech comm isn't about manuals, single sourcing, or even content. It's about transferring contextually relevant product knowledge to staff and customers. This increases customer satisfaction and increases business. Map the c...
LavaCon 2012 Blog: Exploring the World of Content Reuse
http://lavacon2012.blogspot.com/2012/10/exploring-world-of-content-reuse.html
2012 LavaCon Conference on Digital Media and Content Strategies, October 6-9 in Portland, OR. Sunday, October 7, 2012. Exploring the World of Content Reuse. Mark Lewis presented at this session I attended to open LavaCon on "Supporting the Business Plan.". The savings on translation alone can be enough reason for a company to move its content to XML. It can eliminate duplicate content and enables content reuse. As reuse increases, the cost of documentation decreases. On the flip side of the coin, if you'...
LavaCon 2012 Blog: Monitoring Social Media for Documentation Customer Feedback
http://lavacon2012.blogspot.com/2012/10/monitoring-social-media-for.html
2012 LavaCon Conference on Digital Media and Content Strategies, October 6-9 in Portland, OR. Tuesday, October 9, 2012. Monitoring Social Media for Documentation Customer Feedback. Rhyne Armstrong, who used to write scripts for haunted houses, started by saysng that the alternate title for this presentation is. It Came From the Intenet! Social media does not belong to the marketing world. 3 ways to distribute documentation for feedback: passive, seductive, and aggressive. Passive is like a mummy. Whe...
LavaCon 2012 Blog: How to Produce Amazing Webinars
http://lavacon2012.blogspot.com/2012/10/how-to-produce-amazing-webinars.html
2012 LavaCon Conference on Digital Media and Content Strategies, October 6-9 in Portland, OR. Tuesday, October 9, 2012. How to Produce Amazing Webinars. Sharon Burton gave this as one of the final breakout sessions of the 2012 LavaCon, and I decided to take this one in as something that looked interesting, rather than necessary. Weninars should be part of your social media plan, part of your content strategy and content develpment plan. They are a way to engage with your customers and users. Make your to...
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LavaCon 2012 Blog
2012 LavaCon Conference on Digital Media and Content Strategies, October 6-9 in Portland, OR. Tuesday, October 9, 2012. Future Proofing Your Content: The Importance of Content Strategy in An Increasingly Mobile World. Ann Rockley gave the LavaCon closing keynote. More and more publishers are putting out eBooks, mobile, smaller chunks of information. So is it all about designing for a small screen? Publishing eBooks is not easy. But you can't get it done, keep up with changes, by using a print-centric...
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