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Market Fresh To You | The freshest MarComms news delivered to your door | marketfreshtoyou.wordpress.com Reviews
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The freshest MarComms news delivered to your door
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Williamsburg and the art of taking ‘the man’ out of brands | Market Fresh To You
https://marketfreshtoyou.wordpress.com/2014/12/07/williamsburg-and-the-art-of-taking-the-man-out-of-brands
Market Fresh To You. The freshest MarComms news delivered to your door. Williamsburg and the art of taking ‘the man’ out of brands. Sunset under the Williamsburg Bridge. Here are three marketing examples of big brands trying to win over the Williamsburg locals by attempting to ‘take the man’ out of their brands:. Attempting to instill a ‘local’ vibe into a big-brand store. Four years ago, there was a grassroots campaign to boycott Duane Reade. Also tried to sway locals by offering a ‘local experience’ th...
On the importance of measurement | Market Fresh To You
https://marketfreshtoyou.wordpress.com/2014/04/15/on-the-importance-of-measurement
Market Fresh To You. The freshest MarComms news delivered to your door. On the importance of measurement. We tend to overvalue the things we can measure and undervalue the things we cannot. – John Hayes. The importance of measuring the effect of advertising has always been an issue of contention for marketers. Measuring effectiveness is of upmost importance and yet an extreme challenge for marketers. Measuring is important as:. It helps to avoid costly mistakes. It helps to evaluate implemented strategies.
Time 2 ch@ng3 y0ur p@55w0rd5 | Market Fresh To You
https://marketfreshtoyou.wordpress.com/2014/04/15/time-2-chng3-y0ur-p55w0rd5
Market Fresh To You. The freshest MarComms news delivered to your door. Time 2 ch@ng3 y0ur p@55w0rd5. Heartbleed security exploit of OpenSSL causing heartache for millions of internet users. Major websites affected include Yahoo and GitHub, among others. According to the UK Daily Mail:. Heartbleed, so called because it creates a ‘bleeding’ leak of security, is a flaw in OpenSSL, the software used by the majority of websites to keep data secure. April 15, 2014. On the importance of measurement. I'm a fres...
15 Grammar Goofs that Make You Look Silly | Market Fresh To You
https://marketfreshtoyou.wordpress.com/2014/04/25/15-grammar-goofs-that-make-you-look-silly
Market Fresh To You. The freshest MarComms news delivered to your door. 15 Grammar Goofs that Make You Look Silly. Love this list. A must read for all marketers! April Neill PR Blog. Posted by April Neill, CEO/Founder April Neill Public Relations. With the rise of content marketing, being able to write effectively is hugely important. Avoid some common grammar errors with this really cool info-graphic. Enjoy! Grammar Goofs from copyblogger. Via Brian Clark, copyblogger. April 25, 2014. You are commenting...
Teresa B | Market Fresh To You
https://marketfreshtoyou.wordpress.com/author/tbosso
Market Fresh To You. The freshest MarComms news delivered to your door. I'm a fresh Masters graduate with qualifications in marketing communications. Also working in the field, I'm passionate about creating the right conversation between a brand and its publics. I created this blog to encourage me to keep on top of the freshest marketing communications news in the business. Hopefully you learn something too! Williamsburg and the art of taking ‘the man’ out of brands. Sunset under the Williamsburg Bridge.
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Social Media: “Are you human?” | All Things Digital Marketing
https://teresataing.wordpress.com/2014/03/15/social-media-are-you-human
All Things Digital Marketing. Social Media: “Are you human? March 15, 2014. Verses In Motion Media. Social Media: Are you human? This is not one of those pieces about Social Media. Miseducation and the degradation of real human interactions. (Blah blah blah Boring). And it’s not a remix or remake of the fab 1980 s pop track by The Buggles. We don’t believe the hype! If you think, that so many of our actions online receive automated and automatic replies and responses, most commonly on twitter! Social Med...
Supporting Causes Is Effective Marketing | All Things Digital Marketing
https://teresataing.wordpress.com/2014/02/18/supporting-causes-is-effective-marketing/comment-page-1
All Things Digital Marketing. Supporting Causes Is Effective Marketing. February 18, 2014. Brands need people to believe in their purpose, why they’re doing what they’re doing. Is this what your brand is doing? Under The Radar Marketing. Of course, supporting causes has always and continues to be a good practice. These days, however, it has become apparent that supporting causes is not only good practice. It is also profitable for businesses. You Are Being Crushed by Data and Losing the Consumer. Email (...
The Future of Content: Upcoming Trends in 2014 | All Things Digital Marketing
https://teresataing.wordpress.com/2014/03/17/the-future-of-content-upcoming-trends-in-2014
All Things Digital Marketing. The Future of Content: Upcoming Trends in 2014. March 17, 2014. The Future of Content: Upcoming Trends in 2014. Awesome article jam-packed with helpful information for creating a content strategy. Did you know that there are 92,000 articles posted to the web EVERY.SINGLE.DAY? Crazy, I know. Personally, I found the section breaking down the key metrics for B2B and B2C companies the most helpful. Interesting stuff, definitely bookmarking this one. The fantasy of free media.
All Things Digital Marketing | Page 3
https://teresataing.wordpress.com/page/3
All Things Digital Marketing. August 14, 2013. Showrooming. The majority of tech-savvy customers are guilty of this, and after thinking about it for a few minutes, I came to realise that I do this all the time. As a university student, I don’t exactly have an unlimited bank account to buy the best products, especially in-store where their margins are higher to compensate for their rent, staff and utility bills. So, how do retailers combat this? Are you guilty of showrooming? The fantasy of free media.
Coca Cola using IMC elements online | All Things Digital Marketing
https://teresataing.wordpress.com/2013/10/24/coca-cola-using-imc-elements-online
All Things Digital Marketing. Coca Cola using IMC elements online. October 24, 2013. One I’d like to focus on is the PR campaign Coke did which placed a vending machine in India and Pakistan and enabled people to interact with each other through the machine to get free drinks. For those who don’t know, there has long been tension between the two countries. Here’s a video so you can see how brilliant this was:. This video makes me want to buy Coke even though I don’t drink it. What about you? Notify me of...
Wearable computing | All Things Digital Marketing
https://teresataing.wordpress.com/2013/10/25/wearable-computing
All Things Digital Marketing. October 25, 2013. There is so much talk about how wearable computing is the new thing and how marketers will have to be ready to utilise this as another channel in connecting with their consumers. From Pebble watches to Samsung’s Galaxy Gear:. And Sony’s SmartWatch 2. And even Google Glass,. Says, ‘The Wearable Computing conundrum’, our society can’t keep up with technology advancements. Coca Cola using IMC elements online. Supporting Causes Is Effective Marketing. Will show...
All Things Digital Marketing | Page 2
https://teresataing.wordpress.com/page/2
All Things Digital Marketing. Not so delicious spam vs. direct marketing. October 22, 2013. Pretty much everybody hates spam, so why is it still around? It’s intrusive, and downright annoying. After putting some thought into my own habits, I’ve realised that I naturally filter out or glance over spam comments, and delete spam emails pretty much straight away if they get through to my inbox somehow. 1 Consent- The message must be send with the recipient’s consent. So if you’re thinking that the cons...
The fantasy of free media | All Things Digital Marketing
https://teresataing.wordpress.com/2014/03/17/the-fantasy-of-free-media
All Things Digital Marketing. The fantasy of free media. March 17, 2014. My world in a Shell. There was a time in which you CEO’s and CMO’s used to tell their teams, let’s do social media, it’s cheap and effectiv! Wait, these are those times still. In my consulting I’ve come across several of these executives who are trying to cut Marketing expenses through the use of social media. Are you saving money? A Wednesday morning when your whole social media team is in the office? Leave a Reply Cancel reply.
Supporting Causes Is Effective Marketing | All Things Digital Marketing
https://teresataing.wordpress.com/2014/02/18/supporting-causes-is-effective-marketing
All Things Digital Marketing. Supporting Causes Is Effective Marketing. February 18, 2014. Brands need people to believe in their purpose, why they’re doing what they’re doing. Is this what your brand is doing? Under The Radar Marketing. Of course, supporting causes has always and continues to be a good practice. These days, however, it has become apparent that supporting causes is not only good practice. It is also profitable for businesses. You Are Being Crushed by Data and Losing the Consumer. Email (...
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Market Fresh Produce, LLC
Freshness You Can Taste. Freshness You Can Taste. Quality You Can Trust. Freshness You Can Taste. Quality You Can Trust. Learn More About How We Started. At Market Fresh Produce, our Mission is. We are always looking for great new recipes and ideas! Check out some of the deliciousness we have found! Market Fresh is a proud sponsor of the Tyler Phipps Memorial Scholarship Foundation! This foundation has provided scholarships to a wrestling at York College, a high school senior continuing their education i...
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Market Fresh To You | The freshest MarComms news delivered to your door
Market Fresh To You. The freshest MarComms news delivered to your door. Williamsburg and the art of taking ‘the man’ out of brands. Sunset under the Williamsburg Bridge. Here are three marketing examples of big brands trying to win over the Williamsburg locals by attempting to ‘take the man’ out of their brands:. Attempting to instill a ‘local’ vibe into a big-brand store. Four years ago, there was a grassroots campaign to boycott Duane Reade. Also tried to sway locals by offering a ‘local experience’ th...
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