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Mike Brouwer | Digital Marketing and whatever else I think about

Digital Marketing and whatever else I think about

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Mike Brouwer | Digital Marketing and whatever else I think about | michielpbrouwer.wordpress.com Reviews

https://michielpbrouwer.wordpress.com

Digital Marketing and whatever else I think about

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About | Mike Brouwer

https://michielpbrouwer.wordpress.com/about

Digital Marketing and whatever else I think about. Having graduated from Southampton University with a BSc in Management Science, I decided that I wanted to continue developing my skills and I am therefore currently studying my MSc in Digital Marketing. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. Notify me of new comments via email.

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Advertising in Games: The suitability of subtlety | Mike Brouwer

https://michielpbrouwer.wordpress.com/2014/10/29/advertising-in-games-the-suitability-of-subtlety

Digital Marketing and whatever else I think about. Advertising in Games: The suitability of subtlety. October 29, 2014. November 16, 2014. The very limited advertising in intense games such as FIFA and Call of Duty may signal to a greater hypothesis, that advertising in these intense types of game is not effective. This premise would make sense as the audience is so focused on game play. So what kind of game would be useful for advertising? Batchelor, J. 2011. In-game ads to top $7.2bn by 2016. November ...

3

Big Data: The fear of accountability. | Mike Brouwer

https://michielpbrouwer.wordpress.com/2014/10/31/big-data-the-fear-of-accountability

Digital Marketing and whatever else I think about. Big Data: The fear of accountability. October 31, 2014. November 16, 2014. Corporate Social responsibility is a topic which is becoming increasingly popular with large organisations as they take on initiatives to prove their responsibility, but how many organisations can say that they know where all their data comes from and where it goes? ONLINE] Available at: http:/ www.gartner.com/it-glossary/big-data/. Accessed 31 October 14]. Accessed 31 October 14].

4

Geofencing: Herding the consumer | Mike Brouwer

https://michielpbrouwer.wordpress.com/2014/11/07/geofencing-herding-the-consumer

Digital Marketing and whatever else I think about. Geofencing: Herding the consumer. November 7, 2014. November 16, 2014. The rise of the smartphone has undoubtedly led to new doors being opened for marketers. Statista (2014) have found that in 2013 there were 30.9million smartphone users in the UK. That equates to 48% of the UK regularly using a smartphone which is an attractive proposition for marketers who wish to partake in mobile marketing. Brousell, L. 2013. Accessed 06 November 14]. Mobile marketi...

5

A critical analysis of how online product forums have increased consumer engagement: A study into the smartphone market. | Mike Brouwer

https://michielpbrouwer.wordpress.com/2014/12/08/a-critical-analysis-of-how-online-product-forums-have-increased-consumer-engagement-a-study-into-the-smartphone-market

Digital Marketing and whatever else I think about. A critical analysis of how online product forums have increased consumer engagement: A study into the smartphone market. December 8, 2014. December 8, 2014. This blog post is a recent essay which I submitted for my MSc in Digital Marketing and therefore takes on more of an academic format than other recent blogs. Consumer engagement is an area of study which has received a lot of academic attention recently. Patterson. 2011) and Van Doorn. 2010) believes...

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Google Analytics Tip #1 – Goals as Performance Indicators | DSOUZA-DIGITAL

https://dsouzadigital.wordpress.com/2016/07/10/google-analytics-tip-1-goals-as-performance-indicators

A blog related to issues surrounding digital marketing from the perspective of a University Postgraduate student. Google Analytics Tip #1 Goals as Performance Indicators. July 10, 2016. January 4, 2017. Of course not. Just because a demographic segment is rising in traffic it doesn’t give any indication that these users are doing anything valuable on your site. Is a potential lead, how. Google Analytics Tip #2 – Cleansing Your Data →. Leave a Reply Cancel reply. Enter your comment here. You are commentin...

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January | 2016 | DSOUZA-DIGITAL

https://dsouzadigital.wordpress.com/2016/01

A blog related to issues surrounding digital marketing from the perspective of a University Postgraduate student. January 31, 2016. December 18, 2016. Co-wrote a piece for BWP Group looking at the future of retail and the impact of new technologies. Delighted to have been published in The Guardian. See links below. Http:/ www.bwpgroup.com/retail-trends-2016/. Https:/ www.theguardian.com/media-network/marketing-agencies-association-partner-zone/2016/feb/01/marketing-trends-2016-why-care. Why should I care?

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Brands & Music – A Perfect Combination? | DSOUZA-DIGITAL

https://dsouzadigital.wordpress.com/2014/11/13/brands-music-a-perfect-combination

A blog related to issues surrounding digital marketing from the perspective of a University Postgraduate student. Brands and Music – A Perfect Combination? November 13, 2014. November 13, 2014. If managed correctly though, this surge of brand-musician partnerships can be a very successful modern marketing approach. Do you think the current brand-musician partnerships are working effectively? Franklin, K. (2013). Social Media is Revolutionising the Music Industry. Last accessed 13th Nov 2014. Interesting ...

dsouzadigital.wordpress.com dsouzadigital.wordpress.com

Retail Trends 2016 | DSOUZA-DIGITAL

https://dsouzadigital.wordpress.com/2016/01/31/retail-trends-2016

A blog related to issues surrounding digital marketing from the perspective of a University Postgraduate student. January 31, 2016. December 18, 2016. Co-wrote a piece for BWP Group looking at the future of retail and the impact of new technologies. Delighted to have been published in The Guardian. See links below. Http:/ www.bwpgroup.com/retail-trends-2016/. Https:/ www.theguardian.com/media-network/marketing-agencies-association-partner-zone/2016/feb/01/marketing-trends-2016-why-care. Why should I care?

dsouzadigital.wordpress.com dsouzadigital.wordpress.com

September | 2015 | DSOUZA-DIGITAL

https://dsouzadigital.wordpress.com/2015/09

A blog related to issues surrounding digital marketing from the perspective of a University Postgraduate student. Marketing In The 5 Senses. September 26, 2015. October 1, 2015. Could the limited sensory nature of physical products be a factor against online retail? Google Analytics Tip #2 – Cleansing Your Data. Google Analytics Tip #1 Goals as Performance Indicators. Marketing In The 5 Senses. Customer Data Collection – A Great Opportunity or an Ethical Minefield? On Brands and Music – A P….

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Do We Really Benefit From Loyalty Cards? | DSOUZA-DIGITAL

https://dsouzadigital.wordpress.com/2015/01/08/do-we-really-benefit-from-loyalty-cards

A blog related to issues surrounding digital marketing from the perspective of a University Postgraduate student. Do We Really Benefit From Loyalty Cards? January 8, 2015. July 10, 2015. The value placed on collecting consumer data may mean ‘loyalty’ to one brand is not of upmost importance to businesses anymore. Brands and Music – A Perfect Combination? Music as a Service – A Social Progression or the Destruction of an Industry? Leave a Reply Cancel reply. Enter your comment here. On Brands and Music &#...

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Music as a Service – A Social Progression or the Destruction of an Industry? | DSOUZA-DIGITAL

https://dsouzadigital.wordpress.com/2015/03/20/music-as-a-service-a-social-progression-or-the-destruction-of-an-industry

A blog related to issues surrounding digital marketing from the perspective of a University Postgraduate student. Music as a Service – A Social Progression or the Destruction of an Industry? March 20, 2015. July 10, 2015. Century, the music industry has been forced to develop new online business models in an attempt to counteract the momentum of illegal downloads. (Krause et al, 2014). MaaS can be seen as an extension of traditional consumption methods and therefore has widespread benefits for the music ...

newagemarketingmusing.wordpress.com newagemarketingmusing.wordpress.com

maxinevs | New Age Marketing Musing

https://newagemarketingmusing.wordpress.com/author/maxinevs

The psychological principle that blogger use and what marketers can learn from it. Fighting back against consumption: what newly emerging movements mean for marketers. Marketers as myth makers and the ethical issue of their inadequacy approach. Do Customers Care about Brands? On Fighting back against consumpt…. On Marketers as myth makers & hellip;. On The psychological principle th…. Zoe zhu on Fighting back against consumpt…. On Fighting back against consumpt…. New Age Marketing Musing. The experiment ...

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October | 2014 | New Age Marketing Musing

https://newagemarketingmusing.wordpress.com/2014/10

The psychological principle that blogger use and what marketers can learn from it. Fighting back against consumption: what newly emerging movements mean for marketers. Marketers as myth makers and the ethical issue of their inadequacy approach. Do Customers Care about Brands? On Fighting back against consumpt…. On Marketers as myth makers & hellip;. On The psychological principle th…. Zoe zhu on Fighting back against consumpt…. On Fighting back against consumpt…. New Age Marketing Musing. Looking at the ...

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Do Customers Care about Brands? | New Age Marketing Musing

https://newagemarketingmusing.wordpress.com/2014/10/22/do-customers-care-about-brands

The psychological principle that blogger use and what marketers can learn from it. Fighting back against consumption: what newly emerging movements mean for marketers. Marketers as myth makers and the ethical issue of their inadequacy approach. Do Customers Care about Brands? On Fighting back against consumpt…. On Marketers as myth makers & hellip;. On The psychological principle th…. Zoe zhu on Fighting back against consumpt…. On Fighting back against consumpt…. New Age Marketing Musing. Today, attentio...

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Mike Brouwer | Digital Marketing and whatever else I think about

Digital Marketing and whatever else I think about. A critical analysis of how online product forums have increased consumer engagement: A study into the smartphone market. This blog post is a recent essay which I submitted for my MSc in Digital Marketing and therefore takes on more of an academic format than other recent blogs. The role the consumer plays has changed in the modern market. Vrontis and Thrassou (2007) suggested that the balance of power between consumers and businesses is […]. Gartner defi...

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