futureofpharmamarketing.blogspot.com
the future of pharmaceutical marketing: May 2009
http://futureofpharmamarketing.blogspot.com/2009_05_01_archive.html
The future of pharmaceutical marketing. My own blog about new pharma marketing, word of mouth marketing, diffusion of innovation and other vaguely related stuff. Tuesday, 19 May 2009. Discontinuance - When adoption goes wrong. We all like to think about how we can encourage or speed up adoption of a brand or idea. What we rarely think about is how to stem the flow of people "de-adopting" or discontinuing it's use. You only have to think about this if things go really wrong. Don't you? Links to this post.
futureofpharmamarketing.blogspot.com
the future of pharmaceutical marketing: December 2009
http://futureofpharmamarketing.blogspot.com/2009_12_01_archive.html
The future of pharmaceutical marketing. My own blog about new pharma marketing, word of mouth marketing, diffusion of innovation and other vaguely related stuff. Monday, 14 December 2009. BMJ 2009; 339:b4949 and b4953). The protagonists of the argument are Ben Goldacre. Arguing YES to the proposition) and Vincent Lawton. Arguing NO). You can access their viewpoints via the hyperlink in each of their names. Posted by Matt Rowley. Links to this post. Wednesday, 9 December 2009. Diffusion of Innovation soun...
futureofpharmamarketing.blogspot.com
the future of pharmaceutical marketing: Giving your strategy its best chance - Strategic Narrative
http://futureofpharmamarketing.blogspot.com/2011/07/giving-your-strategy-its-best-chance.html
The future of pharmaceutical marketing. My own blog about new pharma marketing, word of mouth marketing, diffusion of innovation and other vaguely related stuff. Thursday, 21 July 2011. Giving your strategy its best chance - Strategic Narrative. In the 200 or so products I’ve worked with over the years, there have been some truly excellent strategic plans developed by the teams involved – cutting insight, opportunities and challenges uncovered, winning strategies innovated to meet them. There is a better...
futureofpharmamarketing.blogspot.com
the future of pharmaceutical marketing: September 2008
http://futureofpharmamarketing.blogspot.com/2008_09_01_archive.html
The future of pharmaceutical marketing. My own blog about new pharma marketing, word of mouth marketing, diffusion of innovation and other vaguely related stuff. Tuesday, 30 September 2008. Market Access is Marketing. So far in this blog when it comes to the future of pharma marketing, I’ve mainly talked about us working to a better understanding of how pharma marketing really works - by adopting elements of diffusion theory and word of mouth (WoM) marketing. 8220;The industry has to accept that just bec...
futureofpharmamarketing.blogspot.com
the future of pharmaceutical marketing: Cherry Picking
http://futureofpharmamarketing.blogspot.com/2009/12/cherry-picking.html
The future of pharmaceutical marketing. My own blog about new pharma marketing, word of mouth marketing, diffusion of innovation and other vaguely related stuff. Monday, 14 December 2009. BMJ 2009; 339:b4949 and b4953). The protagonists of the argument are Ben Goldacre. Arguing YES to the proposition) and Vincent Lawton. Arguing NO). You can access their viewpoints via the hyperlink in each of their names. He’s always good for some scientific controversy). My instant reaction was – does this study ...
futureofpharmamarketing.blogspot.com
the future of pharmaceutical marketing: Diffusion of Innovation in Healthcare; the evidence
http://futureofpharmamarketing.blogspot.com/2009/12/diffusion-of-innovation-in-healthcare.html
The future of pharmaceutical marketing. My own blog about new pharma marketing, word of mouth marketing, diffusion of innovation and other vaguely related stuff. Wednesday, 9 December 2009. Diffusion of Innovation in Healthcare; the evidence. My suspicion however, is that they may subconsciously think. But is this really totally proven, or is it a marketing fad? I mean, every one else is still doing it the old way.". Since that study, others have repeated, verified and built on the same framework. Th...
futureofpharmamarketing.blogspot.com
the future of pharmaceutical marketing: Discontinuance - When adoption goes wrong
http://futureofpharmamarketing.blogspot.com/2009/05/discontinuance-when-adoption-goes-wrong.html
The future of pharmaceutical marketing. My own blog about new pharma marketing, word of mouth marketing, diffusion of innovation and other vaguely related stuff. Tuesday, 19 May 2009. Discontinuance - When adoption goes wrong. We all like to think about how we can encourage or speed up adoption of a brand or idea. What we rarely think about is how to stem the flow of people "de-adopting" or discontinuing it's use. You only have to think about this if things go really wrong. Don't you? China’s face-...
futureofpharmamarketing.blogspot.com
the future of pharmaceutical marketing: The demise of DTC?
http://futureofpharmamarketing.blogspot.com/2008/11/demise-of-dtc.html
The future of pharmaceutical marketing. My own blog about new pharma marketing, word of mouth marketing, diffusion of innovation and other vaguely related stuff. Friday, 21 November 2008. The demise of DTC? The chart above comes from this article. Posted by Matt Rowley. Subscribe to: Post Comments (Atom). What's this blog about? To read more on what this blog is all about - my (pharma) marketing philosophy. Healthcare diffusion marketing guy and Partner at Central http:/ www.thecentralgroup.com.
futureofpharmamarketing.blogspot.com
the future of pharmaceutical marketing: November 2008
http://futureofpharmamarketing.blogspot.com/2008_11_01_archive.html
The future of pharmaceutical marketing. My own blog about new pharma marketing, word of mouth marketing, diffusion of innovation and other vaguely related stuff. Friday, 21 November 2008. The demise of DTC? The chart above comes from this article. Posted by Matt Rowley. Links to this post. Subscribe to: Posts (Atom). What's this blog about? To read more on what this blog is all about - my (pharma) marketing philosophy. View my complete profile. Enter your email address:. Naked is the best policy.
