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Persuasive Products

Products that became champions of consumer culture

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PAGE TITLE
Persuasive Products | persuasiveproducts.net Reviews
<META>
DESCRIPTION
Products that became champions of consumer culture
<META>
KEYWORDS
1 persuasive products
2 clarks desert boot
3 insight
4 by gavin brown
5 product profile
6 clarks unnecessarily handsome
7 older posts
8 recent posts
9 subscribe and follow
10 made with
CONTENT
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persuasive products,clarks desert boot,insight,by gavin brown,product profile,clarks unnecessarily handsome,older posts,recent posts,subscribe and follow,made with
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Persuasive Products | persuasiveproducts.net Reviews

https://persuasiveproducts.net

Products that became champions of consumer culture

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1

ABSOLUT PERSUASION: A LESSON IN PURE MARKETING

http://persuasiveproducts.net/insights/absolut-vodka-persuasive-products

ABSOLUT PERSUASION: A LESSON IN PURE MARKETING. September 7, 2015 •. Absolut Vodka. Sweden, 1979. Plenty has been said about Absolut Vodka. So much, writing about Sweden’s iconic drink. In 2015 feels a bit like a chiché. Most of the accolades have centered on the brand’s legendary ABSOLUT [BLANK] ad campaign. Creative work like ABSOLUT TREASURE and ABSOLUT TRADITION first livened up magazine pages in the early 80s, and would go on to win awards and hearts for years to come. For a perfect example of how t...

2

NEW ERA: PERFECT FIT

http://persuasiveproducts.net/productprofiles/new-era-59fifty-cap

NEW ERA: PERFECT FIT. April 6, 2014 •. New Era 59FIFTY Fitted Cap. USA, 1954. Every once and a while, a product comes along that turns a market upside down, transforming the terms that products are offered and accepted on. They are the game-changers: the renegade products, brands and campaigns that have the powers of persuasion that shape and own consumer expectations. If you were looking for the king-hitter of all persuasive products, then the New Era 59FIFTY fitted cap would surely be a contender.

3

MOLESKINE: PRODUCTS FOR CONTEMPORARY NOMADS

http://persuasiveproducts.net/productprofiles/moleskine-pocket-ruled

MOLESKINE: PRODUCTS FOR CONTEMPORARY NOMADS. March 20, 2014 •. Moleskine Pocket Ruled notebook. Italy, 1997. Imagine you work for a small, Italian publishing company. It’s 1996, you’re on summer holidays, enjoying a brioche and a coffee in the warm Sardinian breeze. You’re reading a fairly obscure. Novel by an English travel writer/author. Your mind couldn’t be further from business when, suddenly, a transformative idea leaps from its pages:. Le vrai Moleskine n’est plus. From modest, geeky beginnings, M...

4

ULTIMATE EARS: A BRAND DESIGNED AND BUILT TO BOOM

http://persuasiveproducts.net/productprofiles/ultimate-ears-built-to-boom

ULTIMATE EARS: A BRAND DESIGNED AND BUILT TO BOOM. August 10, 2015 •. Ultimate Ears UE Boom Speaker. Switzerland, 2013. Anyone with dreams of creating an iconic product in this lifetime could easily get frustrated reading this site. The average age of products we’ve profiled so far is 52. On the surface, things don’t look very encouraging. But many persuasive products experience huge growth spurts at a young age. Products like Moleskine’s Pocket Plain. Notebook and Longchamp’s Le Pliage. For Logitech, th...

5

HOW TO GIVE BRANDS AND PRODUCTS SOCIAL CHARISMA

http://persuasiveproducts.net/insights/making-products-social

HOW TO GIVE BRANDS AND PRODUCTS SOCIAL CHARISMA. July 13, 2015 •. I recently took a Finnair Airbus 340 from Hong Kong to Helsinki. Tired and thirsty, I was dreading the long trip home. But once on-board it all washed away, if only for a few minutes. I had been caught off-guard in a good way. It was a new Finnair experience. With a distinct new flavour. But in the context of Finnair’s cabin, Marimekko’s distinctive aesthetic adds extra specialness. It’s immersive, harmonious and welcoming. But even if we ...

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