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Case Studies - G&R: Advertising Research & Consulting
http://www.gandrllc.com/solutions/case-studies
G&R: Advertising Research and Consulting. Messaging Strategy Advertising Effectiveness Market Insights. Insights & Updates. G&R’s research has been used to meet specific client objectives and help build strong brands in all sectors. Below is a list of case studies detailing some of G&R’s experiences, from sound execution, to proven solutions, to innovative problem solving, to advanced analytics, to trusted activation. You can learn more about each by clicking on the title. Attitudes and Usage Study.
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Audience Response Lab - G&R: Advertising Research & Consulting
http://www.gandrllc.com/lab
G&R: Advertising Research and Consulting. Messaging Strategy Advertising Effectiveness Market Insights. Insights & Updates. G&R’s Audience Response Lab is a dedicated research facility located in our office building in downtown Pennington, NJ. This space provides a professional and fully customizable setting for us to administer and host studies seeking to understand how people think about and engage with brands. Find out more about using the lab for a study and schedule a demo.
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CERA: Emotional Response Analysis
http://www.gandrllc.com/solutions/content-assessment/emotional-response-analysis
G&R: Advertising Research and Consulting. Messaging Strategy Advertising Effectiveness Market Insights. Insights & Updates. Continuous Emotional Response Analysis (CERA). Non-Cognitive, Second-by-Second Measurement of Emotional Response. Is G&R’s unique neuro-physiological system for measuring pre-conscious, emotions-based response. It deepens understanding of how people respond to marketing stimuli by focusing on the non-verbal markers of emotional response. Based on the proven construct of facial codin...
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Advanced Persuasion
http://www.gandrllc.com/solutions/content-assessment/advanced-persuasion
G&R: Advertising Research and Consulting. Messaging Strategy Advertising Effectiveness Market Insights. Insights & Updates. Shifting the Paradigm in Persuasion Measurement. You can see the whole persuasion brand-building picture. Key Benefits and Features:. Grounded in engagement theory. Linked with increased sales both in terms of increased penetration and increased volume per buyer. Better discriminates between alternative creative approaches. Suite of in-context testing. Spokesperson and Icon Testing.
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Online Pre-Testing and Copy Testing
http://www.gandrllc.com/solutions/content-assessment/online-pre-testing
G&R: Advertising Research and Consulting. Messaging Strategy Advertising Effectiveness Market Insights. Insights & Updates. G&R offers a unique and powerful suite of online pre-testing solutions, each of which has been carefully constructed to fit specific information needs. All systems are based on today’s best thinking about how advertising works and use today’s technologies to deliver reliable, high-quality data, analysis, and insight to help further your case. How we do it:. Test creative in the cont...
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Sectors Served
http://www.gandrllc.com/solutions/sectors
G&R: Advertising Research and Consulting. Messaging Strategy Advertising Effectiveness Market Insights. Insights & Updates. Our Business is Your Business. We work with people in organizations involved in the communications process, including Advertisers, Agencies, Media Companies, Non-Profit Organizations and Trade Associations, Consultants, and Government. We apply our offerings to fully meet your unique needs. We help companies use communications to build brands. Online Concept and Ad Pre-Testing.
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Site Map
http://www.gandrllc.com/site-map
G&R: Advertising Research and Consulting. Messaging Strategy Advertising Effectiveness Market Insights. Insights & Updates. G&R: Advertising and Communications Research Specialists. Real World Copy Testing. Transportation Research (Flow Theory). Case Study: In-Context Copy Testing for CPG Client. Case Study: Structured Content Development for Pharmaceutical Client. Case Study: Monadic Pre-Testing for an Advertising Agency. Case Study: Situation-Driven Pre-Testing for a PR Firm. A Sense of Vision. In Cons...
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G&R: Blog
http://www.gandrllc.com/blog
G&R: Advertising Research and Consulting. Messaging Strategy Advertising Effectiveness Market Insights. Insights & Updates. The G&R Gauge. New fEMG Study Shows Value in Combining Neuromarketing and Survey-Based Advertising Testing. August 16, 2016. Continue Reading →. Chevy Silverado v Ford F-150. July 26, 2016. New Study Calls into Question the Validity of 40,000 fMRI Studies. July 21, 2016. June 28, 2016. In one ad can confuse and. Turn off the reader. June 7, 2016. Facebook has conducted a series of s...
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G&R: Advertising Research & Consulting
http://www.gandrllc.com/about
G&R: Advertising Research and Consulting. Messaging Strategy Advertising Effectiveness Market Insights. Insights & Updates. We welcome inquiries and resumes from people who are passionate about the advertising and branding process. We hire into both research and sales positions. If you would like to know more, please contact our Hiring Manager at admingr@gandrllc.com. 24 North Main Street, Pennington, NJ 08534. Sign up to get interesting news and updates delivered to your inbox. Spokesperson and Icon Tes...