PROSAD was voted one of three finalists in the Gary L. Lilien ISMS-MSI Practice Prize Competition with jury members from New York University (NYU) and Harvard University.
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PROSAD | PRofit Optimizing Search Engine ADvertising | prosad.de Reviews
https://prosad.de
PROSAD was voted one of three finalists in the Gary L. Lilien ISMS-MSI Practice Prize Competition with jury members from New York University (NYU) and Harvard University.
prosad.de
PROSAD | PRofit Optimizing Search Engine ADvertising
http://www.prosad.de/de
PRofit Optimizing Search Engine ADvertising ermittelt optimale Gebote im Suchmaschinenmarketing. PROSAD war einer von drei Finalisten im Gary L. Lilien ISMS-MSI Practice Prize Wettbewerb mit Jury-Mitglieder von der New York University (NYU) und der Harvard University. Sie sind Unternehmer und überlegen, ob und wie sie gewinnbringend Suchmaschinenmarketing (Search Engine Advertising = SEA) einsetzen können? Prof Dr. Bernd Skiera. Prof Dr. Nadia Abou Nabout.
PROSAD | About
http://www.prosad.de/en/about-prosad
Determine Optimal Bids in Search Engine Advertising. This wide range of rather good and rather bad experiences provides a compelling reason for why you should use PROSAD to determine optimal bids. It provides you with a quick and easy way to answer the question of how large your optimal bid for a keyword should be. After entering some information about your business and the keyword itself, PROSAD calculates your optimal bid for the corresponding keyword. Skiera, Bernd / Abou Nabout, Nadia (2012).
PROSAD | Example
http://www.prosad.de/en/example
How an advertiser in the travel industry could use PROSAD. Additionally, the travel advertiser knows from previous experience that to achieve rank 1 (at the top of the screen) he needs to pay $1.50 per click. In contrast, for rank 3 he would only need to pay $1.00. But the clickthrough rate (CTR) also differs for these different ranks: rank 1 has a CTR of 7% and rank 3 has a CTR of 4%. Thus, the travel advertiser provides the calculator with the following numbers and obtains the corresponding results:.
PROSAD | Instructions
http://www.prosad.de/en/instructions
How does PRofit Optimizing Search Engine ADvertising work. PROSAD uses a bidding decision model that links bids to profits and therefore reveals which bid maximizes profit. If you would like to know more about PROSAD, we recommend you to read the following article. Skiera, Bernd / Abou Nabout, Nadia (2012). PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising", Marketing Science, 32(2), 213-220, Finalist in the Gary L. Lilien ISMS-MSI Practice Prize Competition.
PROSAD | PRofit Optimizing Search Engine ADvertising
http://www.prosad.de/en
PRofit Optimizing Search Engine ADvertising determine optimal bids in search engine advertising. Calculate your optimal bid. PROSAD was voted one of three finalists in the Gary L. Lilien ISMS-MSI Practice Prize Competition with jury members from New York University (NYU) and Harvard University. Are you considering using search engine advertising to drive traffic to your website? Prof Dr. Bernd Skiera. Bernd Skiera is chaired professor of electronic commerce at Goethe-University in Frankfurt, Germany.
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Prof. Dr. Bernd Skiera - Marketing
http://www.marketing.uni-frankfurt.de/professoren/skiera/prof-dr-bernd-skiera.html
Zurück zur Übersicht der Professoren. Prof Dr. Bernd Skiera. Wissenschaftliche Mitarbeiter (m/w) gesucht! Promotion bei Prof. Dr. Skiera. Monika E. König (Sekretariat). Daniel M. Ringel. Bachelor-/Masterarbeit schreiben am Lehrstuhl. Prof Dr. Bernd Skiera. Zurück zur Übersicht der Professoren. Prof Dr. Bernd Skiera. Wissenschaftliche Mitarbeiter (m/w) gesucht! Promotion bei Prof. Dr. Skiera. Monika E. König (Sekretariat). Bachelor-/Masterarbeit schreiben am Lehrstuhl. Prof Dr. Bernd Skiera. Für meinen Be...
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PROSAD | PRofit Optimizing Search Engine ADvertising
PRofit Optimizing Search Engine ADvertising determine optimal bids in search engine advertising. Calculate your optimal bid. PROSAD was voted one of three finalists in the Gary L. Lilien ISMS-MSI Practice Prize Competition with jury members from New York University (NYU) and Harvard University. Are you considering using search engine advertising to drive traffic to your website? Prof Dr. Bernd Skiera. Bernd Skiera is chaired professor of electronic commerce at Goethe-University in Frankfurt, Germany.
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