rogerstonemarketing.blogspot.com
Roger Stone Marketing: February 2013
http://rogerstonemarketing.blogspot.com/2013_02_01_archive.html
Thoughts and advice on marketing issues and problems. Wednesday, February 13, 2013. Motivation to drive useful and creative output has been a focus for me at the start of this year. The new year is always a time for setting goals and refocusing on the important tasks to be achieved. But goal setting. At the January meeting of the Mayfield Business Forum. For example, had his goals on his mobile phone which provided a constant reminder. All this made me very interested yesterday to read McKinsey. Being su...
rogerstonemarketing.blogspot.com
Roger Stone Marketing: May 2015
http://rogerstonemarketing.blogspot.com/2015_05_01_archive.html
Thoughts and advice on marketing issues and problems. Saturday, May 09, 2015. Marketing = Learning or Learning = Marketing. I am currently working for CLS Performance Solutions. The project appealed to me not just because CLS are good to work for and have a service which delivers real value to their clients, but also because of their field of expertise. I was intrigued to find out more about modern learning and training techniques, because I felt they would be applicable in marketing. Which states that "...
rogerstonemarketing.blogspot.com
Roger Stone Marketing
http://rogerstonemarketing.blogspot.com/2015/03/corpus-christi-college-cambrdige-essay.html
Thoughts and advice on marketing issues and problems. Thursday, March 26, 2015. Corpus Christi College Cambrdige essay prizes. Yesterday I came across a great example of both content marketing and inbound marketing from a surprising source - the world of university applications in education. There is tough competition for places at the best UK universities and applicants must market themselves well to increase their chances of gaining places or even interviews against stiff opposition. Yesterday I heard ...
rogerstonemarketing.blogspot.com
Roger Stone Marketing: March 2015
http://rogerstonemarketing.blogspot.com/2015_03_01_archive.html
Thoughts and advice on marketing issues and problems. Thursday, March 26, 2015. Corpus Christi College Cambrdige essay prizes. Yesterday I came across a great example of both content marketing and inbound marketing from a surprising source - the world of university applications in education. There is tough competition for places at the best UK universities and applicants must market themselves well to increase their chances of gaining places or even interviews against stiff opposition. Yesterday I heard ...
rogerstonemarketing.blogspot.com
Roger Stone Marketing: July 2015
http://rogerstonemarketing.blogspot.com/2015_07_01_archive.html
Thoughts and advice on marketing issues and problems. Tuesday, July 14, 2015. 5 reasons to go with gut feeling. I recently read a McKinsey article on "Learning from Google's Digital Culture". In which Google VP Jon Kaplan talks about the company being data driven and that " At Google, you really don’t walk into a meeting talking about your gut feel on something". Firstly, there are the quick decisions. That we take ("Whom should I talk to first in a room full of strangers? What should I wear? In a quanti...
rogerstonemarketing.blogspot.com
Roger Stone Marketing: June 2013
http://rogerstonemarketing.blogspot.com/2013_06_01_archive.html
Thoughts and advice on marketing issues and problems. Tuesday, June 25, 2013. I'm not human enough for Instagram. I have given up on Instagram. This morning I wanted to try it out - it might be fun and it might be useful for marketing. At least I thought I ought to know about it. How do you report or sort out bugs in apps? I have no idea, so switched to the Instagram website on my desktop and tried the "Forgot Password" option since I was having trouble with the Facebook login. So I gave up with Instagram.
rogerstonemarketing.blogspot.com
Roger Stone Marketing: December 2013
http://rogerstonemarketing.blogspot.com/2013_12_01_archive.html
Thoughts and advice on marketing issues and problems. Monday, December 30, 2013. Marketing opportunities in 2014. I have recently been reading PR20/20. S " 2014 Marketing Score Report. Which was compiled by interviewing over 300 marketing professionals, executives and entrepreneurs who assessed their own and their organisations strengths and weaknesses in different aspects of marketing. The first area is content marketing. But elements such as blogging, case studies, PR and white papers have been core pa...
rogerstonemarketing.blogspot.com
Roger Stone Marketing: 5 reasons to go with gut feeling
http://rogerstonemarketing.blogspot.com/2015/07/5-reasons-to-go-with-gut-feeling.html
Thoughts and advice on marketing issues and problems. Tuesday, July 14, 2015. 5 reasons to go with gut feeling. I recently read a McKinsey article on "Learning from Google's Digital Culture". In which Google VP Jon Kaplan talks about the company being data driven and that " At Google, you really don’t walk into a meeting talking about your gut feel on something". Firstly, there are the quick decisions. That we take ("Whom should I talk to first in a room full of strangers? What should I wear? In a quanti...
rogerstonemarketing.blogspot.com
Roger Stone Marketing: Digital OAPs
http://rogerstonemarketing.blogspot.com/2013/06/digital-oaps.html
Thoughts and advice on marketing issues and problems. Monday, June 24, 2013. The maximum age for a true digital native is probably 30 - someone who grew up with a mobile phone that they used to communicate with their friends, with online social networks for sharing, with widely available e-commerce for purchase. If d igital natives want to find out a fact they use Google search, Wikipedia or ask questions on social media and are hardly aware of offline methods. He talks about the different values of youn...
rogerstonemarketing.blogspot.com
Roger Stone Marketing: Handling conflicts in groups and teams
http://rogerstonemarketing.blogspot.com/2015/01/handling-conflicts-in-groups-and-teams.html
Thoughts and advice on marketing issues and problems. Tuesday, January 20, 2015. Handling conflicts in groups and teams. There seemed to be no avoiding the topic of hadling conflicts yesterday. First on LinkedIn one of my connections recommended a blog post by Bernard Marr, a LinkedIn INfluencer. I read it and then continued to the next post: "The Vital But Forgotten Soft Skill of Truly Successful People". Although the Shirky article is ten years old and the technology has moved on since then, the points...