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一般由四个方面组成 1、理解竞争性质,包括行业竞争特性,竞争场所等 2、理解竞争者,包括识别竞争者收集竞争者情报,推断对手的竞争策略等 3、分析竞争形势,包括竞争态势和地位分析,优势、弱点、机会、威胁 SWOT 分析,未来竞争动向和趋势推测等 4、制定制胜的竞争战略。
赛立信研究集团-专业提供市场研究、媒介研究、竞争情报研究、信用管理等服务
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SMR is an eminent group specializing in marketing research, media research, credit investigation and competition information research in China mainland, also it is one of professional market research organs with early establishment, large scale and most rapid development in local area.
赛立信研究集团-专业提供市场研究、媒介研究、竞争情报研究、信用管理等服务
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发布者 smrbpessinoci 发布时间 2015-6-11 17:52:20 字体 大. 由赛立信媒介研究公司举办的 广播收听率数据分析系统BPESTM培训会 第六期 于5月25-29日在广州花都隆重召开,来自全国各地包括四川、湖北、山东、云南、湖南、河南、成都、浙江、黑龙江、河北、天津、江西、新疆、内蒙古、太原等省、市广播电视台、广播电台、广播频率,以及广告公司等40多家单位,共近70位嘉宾代表参加了培训会,系统学习了 升级版 收听率数据分析系统BPESTM 的使用和操作方法。 本次培训会的内容包括 BPESTM 网络版 的功能模块、使用方法,收听率数据分析及数据挖掘,利用数据支持节目管理和考核,以及应用BPESTM广告分析模块支持广播广告业务拓展及广告效果评估。
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Middot;收视 听 率调查. Middot;广告 文案 测试. 邮箱 smrsh@smr.com.cn.
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