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Stanton & Everybody, Advertising + Design + Media

Monday, June 11, 2012. What's that you smell? And no, it isn't coming from coffee shop down the street, it's right next to you on the billboard. It looks like 'scent' advertising is the new way brands are stimulating their potential customers' sense of smell. Dogs too. I can picture MORA ice cream. Or Oliver's Pet Care. Wanting to try out this technique. (Can you smell ice cream? Are there any brands that you wish were using this technique unique marketing strategy to build their customer base? Many won'...

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Stanton & Everybody, Advertising + Design + Media | stantonandeverybody.blogspot.com Reviews

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Monday, June 11, 2012. What's that you smell? And no, it isn't coming from coffee shop down the street, it's right next to you on the billboard. It looks like 'scent' advertising is the new way brands are stimulating their potential customers' sense of smell. Dogs too. I can picture MORA ice cream. Or Oliver's Pet Care. Wanting to try out this technique. (Can you smell ice cream? Are there any brands that you wish were using this technique unique marketing strategy to build their customer base? Many won'...

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Stanton & Everybody, Advertising + Design + Media | stantonandeverybody.blogspot.com Reviews

https://stantonandeverybody.blogspot.com

Monday, June 11, 2012. What's that you smell? And no, it isn't coming from coffee shop down the street, it's right next to you on the billboard. It looks like 'scent' advertising is the new way brands are stimulating their potential customers' sense of smell. Dogs too. I can picture MORA ice cream. Or Oliver's Pet Care. Wanting to try out this technique. (Can you smell ice cream? Are there any brands that you wish were using this technique unique marketing strategy to build their customer base? Many won'...

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stantonandeverybody.blogspot.com

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Stanton & Everybody, Advertising + Design + Media: Brand Positioning

http://stantonandeverybody.blogspot.com/2012/05/brand-positioning.html

Thursday, May 31, 2012. President / Creative Director. In a Forbes article. Written by Matt Symonds. He addresses the idea of memorable slogans. While this is how many people refer to this brand element, we prefer to call it a positioning line. It is the direct result of our own position as responsible thinkers. When we positioned Barrier Motors. With the line A promise to do more. Is what they do. Positioning is the essence of what makes a brand matter. Some other positioning we’ve develo. I was in the ...

2

Stanton & Everybody, Advertising + Design + Media: Promoting Nutrition, Disney to Restrict Junk-Food Ads

http://stantonandeverybody.blogspot.com/2012/06/promoting-nutrition-disney-to-restrict.html

Tuesday, June 5, 2012. Promoting Nutrition, Disney to Restrict Junk-Food Ads. Often, I find myself thinking about brands and the marketing strategy behind each platform. I tend to walk down the aisles of a grocery store and wonder how each brand evolved, what research was conducted and how was the advertising strategy was developed? Back in March, I was reminded by this video. How influential children's programming can be. The television show, ANT Farm. On The Disney Channel. In an effort to take a stand...

3

Stanton & Everybody, Advertising + Design + Media: Type is Not Just Type

http://stantonandeverybody.blogspot.com/2012/06/type-is-not-just-type.html

Wednesday, June 6, 2012. Type is Not Just Type. When I talk to people about certain designs or ads, I ask them specifically what they like about them. Often times I get answers such as, "I like the use of color", "the composition is really interesting" or "great use of shapes". Now, I'm not saying these aren't good observations. However, I think one major design component that is overlooked by most people are typefaces. Posted by Stanton and Everybody Advertising. Subscribe to: Post Comments (Atom).

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Stanton & Everybody, Advertising + Design + Media: QR Codes

http://stantonandeverybody.blogspot.com/2012/06/qr-codes.html

Monday, June 4, 2012. I've been interested in absorbing more information and case study results from the use of QR codes. I'm still understanding the benefits and the motivation to respond but in the meantime, Coca-Cola. Is on board. The soft drink giant just put QR codes on all their coke cans. Tell me about your experience with QR codes, success or failure. . . Posted by Stanton and Everybody Advertising. October 2, 2012 at 8:42 PM. Subscribe to: Post Comments (Atom). Subscribe to Stanton and Everybody.

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Stanton & Everybody, Advertising + Design + Media: What's That Smell?

http://stantonandeverybody.blogspot.com/2012/06/whats-that-smell.html

Monday, June 11, 2012. What's that you smell? And no, it isn't coming from coffee shop down the street, it's right next to you on the billboard. It looks like 'scent' advertising is the new way brands are stimulating their potential customers' sense of smell. Dogs too. I can picture MORA ice cream. Or Oliver's Pet Care. Wanting to try out this technique. (Can you smell ice cream? Are there any brands that you wish were using this technique unique marketing strategy to build their customer base?

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Stanton & Everybody, Advertising + Design + Media

Monday, June 11, 2012. What's that you smell? And no, it isn't coming from coffee shop down the street, it's right next to you on the billboard. It looks like 'scent' advertising is the new way brands are stimulating their potential customers' sense of smell. Dogs too. I can picture MORA ice cream. Or Oliver's Pet Care. Wanting to try out this technique. (Can you smell ice cream? Are there any brands that you wish were using this technique unique marketing strategy to build their customer base? Many won'...

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