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Taylor Garries | Branding, Creative & Art Direction

Branding, Creative and Art Direction. Seven questions to evaluate your design. May 5, 2014. October 23, 2014. It’s important to go beyond “Is this good,” or “Do I like it” when looking at design work. Here are seven questions that will help determine if that design is. Does it reflect the client’s personality? Does it have emotional impact? How does it compare to competitors? Will it stand out in its intended environment? Design’s Importance to Clients. April 30, 2014. October 23, 2014. April 29, 2014.

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Taylor Garries | Branding, Creative & Art Direction | taylorgarries.com Reviews

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Branding, Creative and Art Direction. Seven questions to evaluate your design. May 5, 2014. October 23, 2014. It’s important to go beyond “Is this good,” or “Do I like it” when looking at design work. Here are seven questions that will help determine if that design is. Does it reflect the client’s personality? Does it have emotional impact? How does it compare to competitors? Will it stand out in its intended environment? Design’s Importance to Clients. April 30, 2014. October 23, 2014. April 29, 2014.

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3 observations

4 portfolio

5 bibliography

6 about me

7 design

8 actually

9 working

10 is it authentic

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Taylor Garries | Branding, Creative & Art Direction | taylorgarries.com Reviews

https://taylorgarries.com

Branding, Creative and Art Direction. Seven questions to evaluate your design. May 5, 2014. October 23, 2014. It’s important to go beyond “Is this good,” or “Do I like it” when looking at design work. Here are seven questions that will help determine if that design is. Does it reflect the client’s personality? Does it have emotional impact? How does it compare to competitors? Will it stand out in its intended environment? Design’s Importance to Clients. April 30, 2014. October 23, 2014. April 29, 2014.

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taylorgarries.com

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Don't Waste Your Customer's Time - Taylor Garries

http://taylorgarries.com/2013/08/28/dont-waste-your-customers-time

Don’t Waste Your Customer’s Time. Taylor Garries Branding, Creative and Art Direction. Don’t Waste Your Customer’s Time. Don’t Waste Your Customer’s Time. August 28, 2013. Marketers require empathy for their customers. Having some compassion and respect for your customer’s time is a necessary part of building a brand that is taken seriously by its audience. Here are two easy ways to undo that work:. Here’s a great explanation of the problem with these site surveys, from Neven Mrgn. December 5, 2015 /.

2

Advertising Archives - Taylor Garries

http://taylorgarries.com/tag/advertising

Taylor Garries Branding, Creative and Art Direction. Volvo – Look Who’s Driving. December 5, 2015. Volvo created this video to show off the toughness of it’s new truck. In the video a four year old is given the controls (by remote) to a full-size Volvo dump truck, and allowed to drive it on a closed course. It’s amazing. November 5, 2015. September 14, 2015. Use the common faults of your industry to your advantage. How did this come about? November 14, 2013. Jean-Claude Van Damme doing the splits. Apple ...

3

Making Meaning - Taylor Garries

http://taylorgarries.com/2014/04/29/making-meaning

Taylor Garries Branding, Creative and Art Direction. April 29, 2014. This book was a little more focused on large corporations than I was expecting (eg: they discuss hiring ethnographers to roll out new services to foreign markets), but it had some ideas that really resonated with me. This passage describes my philosophy about brand development nicely:. Experience branding is a company’s effort to be consistent in its value proposition and its expression in every connection to the consumer.

4

I was crushed to learn that this is fake - Taylor Garries

http://taylorgarries.com/2014/03/24/i-was-crushed-to-learn-that-this-is-fake

I was crushed to learn that this is fake. Taylor Garries Branding, Creative and Art Direction. I was crushed to learn that this is fake. I was crushed to learn that this is fake. March 24, 2014. Despite how much I wanted it to be real, it turns out that this screen grab is fake. But trying to verify its authenticity reveals an interesting comparison of corporate run Twitter accounts. I started by looking at the Cottonelle Twitter feed. Cottonelle (@cottonelle) March 16, 2014. Before today I didn’t ...

5

Social Media Archives - Taylor Garries

http://taylorgarries.com/tag/social-media

Taylor Garries Branding, Creative and Art Direction. I was crushed to learn that this is fake. March 24, 2014. Despite how much I wanted it to be real, it turns out that this screen grab is fake. But trying to verify its authenticity reveals an interesting comparison of corporate run Twitter accounts. I started by looking at the Cottonelle Twitter feed. Cottonelle Clean Care* has 25% more sheets per roll than Charmin Ultra Strong.* *Dbl Rolls http:/ t.co/vXupqP3Ia1. Cottonelle (@cottonelle) March 16, 2014.

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Taylor Garries | Branding, Creative & Art Direction

Branding, Creative and Art Direction. Seven questions to evaluate your design. May 5, 2014. October 23, 2014. It’s important to go beyond “Is this good,” or “Do I like it” when looking at design work. Here are seven questions that will help determine if that design is. Does it reflect the client’s personality? Does it have emotional impact? How does it compare to competitors? Will it stand out in its intended environment? Design’s Importance to Clients. April 30, 2014. October 23, 2014. April 29, 2014.

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