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UXREVIEW.COM.AU

UXReview

Usability and brand impact research to give your customers the best possible digital experience.

http://uxreview.com.au/

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UXReview | uxreview.com.au Reviews
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Usability and brand impact research to give your customers the best possible digital experience.
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1 what we do
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6 independent agile innovative
7 brand usability research
8 mobile device optimisation
9 studio ux
10 decision making dynamics
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UXReview | uxreview.com.au Reviews

https://uxreview.com.au

Usability and brand impact research to give your customers the best possible digital experience.

INTERNAL PAGES

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1

Customer Awareness and Reactions to Online Self-Service for Insurance — UXReview

http://www.uxreview.com.au/customer-awareness

Customer Awareness and Reactions to Online Self-Service for Insurance. Large Study - Online Strategy - Awarneness. A large insurance company with a strong and pervasive brand had developed a range of online self-service tools that allows customers to self manage their insurance. The company wanted formal and independent feedback on what their customers thought of the offerings, and given that take-up was less than expected, how it and the design of the systems themselves might be improved.

2

Rebranding and site consolidation — UXReview

http://www.uxreview.com.au/rebranding-and-site-consolidation

Rebranding and Site consolidation. Site Consolidation - rebranding - information Relevance. A major utility responsible for supplying electricity was rebranding after being privatised and wanted to ensure its new website provided consolidated information and functionality to best meet the needs of its audience. We invited each of the diverse user groups to attend sessions designed to explore their specific needs and to identify any issues with the site navigation and content.

3

Online Marketing Campaign Evaluation — UXReview

http://www.uxreview.com.au/online-marketing-campaign-evaluation

Online Marketing Campaign Evaluation. Campaign Evaluation - Analytics - Strategy. A major business bank had run an integrated advertising campaign based around a set of videos on its website and wanted to know if the campaign delivered a good return on investment. We developed an integrated research approach involving online research among business decisions makers to understand the level of recognition and recall of the campaign and its influence on attitudes.

4

Mobile website optimisation — UXReview

http://www.uxreview.com.au/mobile-website-optimisation

Mobile Study - Competitive Benchmarking - Decision Making. A major bank was developing a new website for mobile devices and wanted to make it the best in the market by benchmarking its performance against the competition. We also guided them through a series of tasks using real-time mobile screen projection and obtained their ratings of different websites to develop benchmark indexes based on a realistic evaluation of strengths and weaknesses of the competitor sites.

5

Iterative Testing Across the Software Development Lifecycle — UXReview

http://www.uxreview.com.au/iterative-testing-across-the-software-development-lifecycle

Iterative Testing Across the Software Development Lifecycle. Agile testing - Gov Agency - User Buy-in. The Workplace Gender Equality Agency (WGEA) was developing a new system for mandatory gender equality reporting that included a website, a user portal and a back-end administrative system for the handling and maintenance of client records. WGEA needed to ensure the system would be easy to use and acceptable to its diverse user base. UXReview, Level 8 300 George Street, Sydney, 2000.

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UX Research - improving the User eXperience

http://www.uxresearch.com.au/category/news

Usability of ATMs – an update. Monday, August 15th, 2016. Now almost 3 years later, I am happy to report progress with this. Now the user receives a message that says something like “Favourite transaction saved”, when they respond with a YES. While this seems to occur inconsistently, there is still no option for the user to retrieve their saved favourite amount! Maybe in another 3 years the pathway will be complete, who knows? Autoplay embedded video an obvious, stupid mistake. Friday, January 22nd, 2016.

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Usability and brand impact research to give your customers the best possible digital experience. We combine usability research with brand and customer satisfaction research to understand the impact your platforms are having on your brand strength, customer acquisition and loyalty. We go further than conventional usability studies by telling you how your customers are using your digital platforms and also what the experience means for their relationship with your brand. Your Customers Digital Journey.

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