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VERCENE.COM

Vercene - Editing Services that Support Brand Excellence

Official site of Vercene Inc., a supplier of editing services to communication companies.

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CONTACTS AT VERCENE.COM

Vercene, Inc.

Paul Krantz

6118 ●●●●●n Dr.

Urb●●●ale , Iowa, 50322

United States

515-●●●●3937
pk●●●●●@gmail.com

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Vercene, Inc.

Paul Krantz

6118 ●●●●●n Dr.

Urb●●●ale , Iowa, 50322

United States

515-●●●●3937
pk●●●●●@gmail.com

View this contact

Vercene, Inc.

Paul Krantz

6118 ●●●●●n Dr.

Urb●●●ale , Iowa, 50322

United States

515-●●●●3937
pk●●●●●@gmail.com

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Vercene - Editing Services that Support Brand Excellence | vercene.com Reviews

https://vercene.com

Official site of Vercene Inc., a supplier of editing services to communication companies.

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1

Vercene - EditingServices that Support Brand Excellence

http://www.vercene.com/VerceneCalendar.html

Use the calendar below to view my current work schedule. IMPORTANT: Even if my schedule shows "busy," I can often juggle projects to provide the services you need on your schedule. 4 reasons to work. I help small staffs shine. Corporations are people, my friend. Compared to the cost of brand damage, my rates are a steal. 6118 Goodman Dr., Urbandale, IA 50322 ( map. Follow me on Twitter. Check me out on LinkedIn. Website template by ARaynorDesign.

2

Vercene - EditingServices that Support Brand Excellence

http://www.vercene.com/copyedit.html

Normally the first editing of a manuscript, copy editing ensures that the text is free of all defects and that it matches the appropriate tone and style, I copy edit in Microsoft Word using the “track edits” mode so the originating editor can review all changes. Not every task described below is performed every time. Tasks marked "Query" are flagged for the originating editor. Correct spelling, grammar and style errors. Edit or rewrite text to improve clarity and tone of voice. Return to list of services.

3

Wiki Paul Krantz

http://www.vercene.com/Wiki_Paul_Krantz.html

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Vercene - Editing Services that Support Brand Excellence

http://www.vercene.com/faq.html

What services do you offer? Here's a list of the services I provide. Click the links for more detailed information:. Of publications, websites and planning documents. Turning print into web. Producing editorial style guides. What do you charge? I don't have a rate card. I work with each client to develop an action plan that works for their budgets. If you'd like a fast, free, no-obligation estimate, send me. Sample files and a note about what you'd like me to do. What's it like to work with you? Of Verce...

5

Vercene - EditingServices that Support Brand Excellence

http://www.vercene.com/WebsiteUpdates.html

Just as a polished website can burnish your brand, a poorly maintained site can destroy it. Just as a polished website can burnish your brand, a poorly maintained site can destroy it. Does your website include any of these customer deal-breakers: misspellings or poor grammar, spurious characters, out-of-date or irrelevant content, bad links, missing images, or broken applications? Updating sites via content management systems or FTP. Preparing print content for proper presentation on the web.

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LINKS TO THIS WEBSITE

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Powerful Communication Strategies: December 2012

http://vercene.blogspot.com/2012_12_01_archive.html

Learn the secrets of creating highly prized print and web content that supports your businesss goals and builds customer loyalty. Friday, December 28, 2012. Pay attention to plural marriages. Experienced wordsmiths know that, in a sentence, a singular subject requires the singular version of the verb. Or do they? Even professional writers sometimes trip on this rule. For example, here’s the lead from a news item published on the Des Moines Register website:. Posted by Paul Krantz. I am the president of V...

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Powerful Communication Strategies: The four-letter word that undermines your writing

http://vercene.blogspot.com/2012/05/four-letter-word-that-undermines-your.html

Learn the secrets of creating highly prized print and web content that supports your businesss goals and builds customer loyalty. Thursday, May 24, 2012. The four-letter word that undermines your writing. One of the easiest ways to improve the power of your communication is to search for (and eliminate) the word “very” in everything you write. Very is a crutch that lets you believe you are writing with precision when, in most cases, you are simply playing it safe:. She worked very hard on the report.

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Powerful Communication Strategies: Thoughts on Thought Leaders

http://vercene.blogspot.com/2012/10/thoughts-on-thought-leaders.html

Learn the secrets of creating highly prized print and web content that supports your businesss goals and builds customer loyalty. Wednesday, October 17, 2012. Thoughts on Thought Leaders. Today I’m going to talk about the marketing bandwagon called “thought leadership marketing.”. A thought leader is a preferred information resource, the top-of-mind authority on a particular topic. Think IMDb (for movies), Trip Advisor (for travel advice) and Wikipedia (for almost everything else). 2 Take all sides.

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Powerful Communication Strategies: September 2011

http://vercene.blogspot.com/2011_09_01_archive.html

Learn the secrets of creating highly prized print and web content that supports your businesss goals and builds customer loyalty. Thursday, September 29, 2011. Power Structure: Slide Shows. But what if you put much of that same information into a slide show? Not only have you added 31 page views to your website’s tally, you’ve suddenly become a hero in the eye’s of every team member who’s given his or her star turn on the pages of your site. Posted by Paul Krantz. Wednesday, September 28, 2011. That said...

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Powerful Communication Strategies: 7 Ways to Get Better Proofreading

http://vercene.blogspot.com/2012/05/7-ways-to-get-better-proofreading.html

Learn the secrets of creating highly prized print and web content that supports your businesss goals and builds customer loyalty. Thursday, May 3, 2012. 7 Ways to Get Better Proofreading. Recently, one of my proofreading clients asked me, “What can editors and writers do to improve the work of freelance proofreaders (except offer more money and time)? Here are seven suggestions I offered:. 3 Organize multiple-page jobs into the correct order, and note any pages that are missing or copy that is not final.

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Powerful Communication Strategies: Pay attention to plural marriages

http://vercene.blogspot.com/2012/12/pay-attention-to-plural-marriages.html

Learn the secrets of creating highly prized print and web content that supports your businesss goals and builds customer loyalty. Friday, December 28, 2012. Pay attention to plural marriages. Experienced wordsmiths know that, in a sentence, a singular subject requires the singular version of the verb. Or do they? Even professional writers sometimes trip on this rule. For example, here’s the lead from a news item published on the Des Moines Register website:. So what’s the big deal? The reader might think...

vercene.blogspot.com vercene.blogspot.com

Powerful Communication Strategies: May 2012

http://vercene.blogspot.com/2012_05_01_archive.html

Learn the secrets of creating highly prized print and web content that supports your businesss goals and builds customer loyalty. Wednesday, May 30, 2012. The perfect gift for copy nerds. If you care about great writing on the Internet, you ought to support it - with your money. Subscribe to an online newspaper like The New York Times. Or put a few bucks in the tip jar to reward someone who entertains you on a daily basis. A subscription costs $25 a year, but discounts are available. Posted by Paul Krantz.

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Powerful Communication Strategies: August 2011

http://vercene.blogspot.com/2011_08_01_archive.html

Learn the secrets of creating highly prized print and web content that supports your businesss goals and builds customer loyalty. Saturday, August 20, 2011. Seven easy rules for beginning writers. I have heard of V.S. Naipaul. I haven't read anything by him.He is a big deal. He won the Nobel prize for literature and the Booker Prize. A very big deal. But his approach to writing is quiet, almost Zen-like. Here's the advice he gave to new writers at Tehelka,. An Indian news organization:. If I offer ideas ...

vercene.blogspot.com vercene.blogspot.com

Powerful Communication Strategies: What’s the worst way to start? -- (Part 1)

http://vercene.blogspot.com/2012/04/whats-worst-way-to-start-part-1.html

Learn the secrets of creating highly prized print and web content that supports your businesss goals and builds customer loyalty. Monday, April 30, 2012. What’s the worst way to start? If I told you that I was going to reveal the worst technique for starting an article, memo, report or press release, would you believe me? Look at the sentence above and you’ll see the worst way to begin any written communication: with a question. Why is leading with a question so bad? Here are five reasons:. 5 You reveal ...

vercene.blogspot.com vercene.blogspot.com

Powerful Communication Strategies: What’s the SECOND worst way to start? -- (Part 2)

http://vercene.blogspot.com/2012/04/whats-second-worst-way-to-start-part-2.html

Learn the secrets of creating highly prized print and web content that supports your businesss goals and builds customer loyalty. Monday, April 30, 2012. What’s the SECOND worst way to start? If you’re like me, you are always looking for better ways to entice readers into your copy. Look at the sentence above and you’ll see the second worst way to begin any written communication: with the word “if.” (For the worst beginning, check out this earlier post. Why is the if-lead so weak? At its core, this lead ...

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Learn the secrets of creating highly prized print and web content that supports your businesss goals and builds customer loyalty. Friday, December 28, 2012. Pay attention to plural marriages. Experienced wordsmiths know that, in a sentence, a singular subject requires the singular version of the verb. Or do they? Even professional writers sometimes trip on this rule. For example, here’s the lead from a news item published on the Des Moines Register website:. Posted by Paul Krantz. Posted by Paul Krantz.

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Y name is Paul Krantz and I am president of Vercene, Inc. I provide editing services. To elite integrated marketing businesses. My experience includes strategy diagnostics. For major web and print. A global multi-platform marketing company, leading custom publishers and advertising agencies ranging from a 2-person local firm to a global agency with 140 employees. Download a FREE sample Custom Magazine Analysis. Check out my FAQ. Then sample my Twitter. Feed and my Powerful Communication Strategies blog.

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