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Bangalore.Delhi.Chennai.Kolkata.Mumbai. Saturday, 24 August 2013. Understanding consumer at the time of economic downturn. The economic downturn hit marketers the hardest. On one end the pool available to invest on branding and building consumer franchise gets dry. Fresh ideas and activities are on hold. There is pressure to deliver business. On the other end consumers buy less or don’t buy. This blog looks at few consumer behavior during recession. Consumers become less experimentative. Sunday, 4 August...

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VERTEBRAND | vertebrandmanagementconsulting.blogspot.com Reviews

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Bangalore.Delhi.Chennai.Kolkata.Mumbai. Saturday, 24 August 2013. Understanding consumer at the time of economic downturn. The economic downturn hit marketers the hardest. On one end the pool available to invest on branding and building consumer franchise gets dry. Fresh ideas and activities are on hold. There is pressure to deliver business. On the other end consumers buy less or don’t buy. This blog looks at few consumer behavior during recession. Consumers become less experimentative. Sunday, 4 August...

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VERTEBRAND | vertebrandmanagementconsulting.blogspot.com Reviews

https://vertebrandmanagementconsulting.blogspot.com

Bangalore.Delhi.Chennai.Kolkata.Mumbai. Saturday, 24 August 2013. Understanding consumer at the time of economic downturn. The economic downturn hit marketers the hardest. On one end the pool available to invest on branding and building consumer franchise gets dry. Fresh ideas and activities are on hold. There is pressure to deliver business. On the other end consumers buy less or don’t buy. This blog looks at few consumer behavior during recession. Consumers become less experimentative. Sunday, 4 August...

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vertebrandmanagementconsulting.blogspot.com

1

VERTEBRAND: 08/04/13

http://www.vertebrandmanagementconsulting.blogspot.com/2013_08_04_archive.html

Bangalore.Delhi.Chennai.Kolkata.Mumbai. Sunday, 4 August 2013. Brand Positioning-The company you keep makes the difference. By G Aparna Lakshmi. Being in the right company or not being among the wrong company? The dilemma in real life might not be so critical but in the world of brands not being in the wrong company aka. Not doing the wrong things takes precedence. What is the message consumers get, when this happens? Subscribe to: Posts (Atom). We are India’s largest single window branding advisor...

2

VERTEBRAND: Down Marketing ‘30’

http://www.vertebrandmanagementconsulting.blogspot.com/2012/11/down-marketing-30.html

Bangalore.Delhi.Chennai.Kolkata.Mumbai. Friday, 2 November 2012. Down Marketing ‘30’. As millions of young men and women around the world approach the age of thirty each year, they suddenly find themselves being surrounded by brands claiming odd things. While one preaches that you need an age miracle another claims that it can reverse the multiple signs of ageing for you, so you’ll be ready to rock the world again! Anti-aging, a big market in the western world ($80 billion in U.S.),. As per ‘psychi...

3

VERTEBRAND: 07/17/13

http://www.vertebrandmanagementconsulting.blogspot.com/2013_07_17_archive.html

Bangalore.Delhi.Chennai.Kolkata.Mumbai. Wednesday, 17 July 2013. Bhaag Brands Bhaag- To be or not? Even before Bhaag Milkha Bhaag. Hit the theatres, my television screen has been lit up with brands vying with each other to find a remote connection between their brand offering and the movie footage. It was interesting for a while and I was curious about the film but when 15 brands including # Garnier. Courtesy : Youtube- Bhaag Milkha Bhaag promo by Amul. Do brands really get their bang for the buck? Most ...

4

VERTEBRAND: Rebrand- its time to refocus

http://www.vertebrandmanagementconsulting.blogspot.com/2012/10/rebrand-its-time-to-refocus.html

Bangalore.Delhi.Chennai.Kolkata.Mumbai. Friday, 19 October 2012. Rebrand- its time to refocus. The pessimism about the economy has been around for a while even after a slew of reforms by our government. Many felt the reforms were more of a cosmetic change than a table turner. In times of slowdown or change is rebranding really just a cosmetic change or does it imply something more? Well let’s look at two well-known brands that took the leap recently. Complete décor and design solutions company from a pai...

5

VERTEBRAND: Understanding consumer at the time of economic downturn

http://www.vertebrandmanagementconsulting.blogspot.com/2013/08/understanding-consumer-at-time-of.html

Bangalore.Delhi.Chennai.Kolkata.Mumbai. Saturday, 24 August 2013. Understanding consumer at the time of economic downturn. The economic downturn hit marketers the hardest. On one end the pool available to invest on branding and building consumer franchise gets dry. Fresh ideas and activities are on hold. There is pressure to deliver business. On the other end consumers buy less or don’t buy. This blog looks at few consumer behavior during recession. Consumers become less experimentative. Subscribe to: Po...

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vertebrandmanagementconsulting.blogspot.com

VERTEBRAND

Bangalore.Delhi.Chennai.Kolkata.Mumbai. Saturday, 24 August 2013. Understanding consumer at the time of economic downturn. The economic downturn hit marketers the hardest. On one end the pool available to invest on branding and building consumer franchise gets dry. Fresh ideas and activities are on hold. There is pressure to deliver business. On the other end consumers buy less or don’t buy. This blog looks at few consumer behavior during recession. Consumers become less experimentative. Sunday, 4 August...

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