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All about advertising, advertising campaigns and advertising companies. Best advertising slogans and advertising spaces, questions and answers how to advertise, tv, online, ppc, mobile and internet adv. Monday, April 28, 2008. Information value and salience;. Left and right: given and new;. Top and bottom: ideal and real. Elements are given varying levels of salience- -they attract the viewer's attention to different degrees. Salience is created through relative choices in color, size, sharpness and ...

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Advertisement and advertising | xadvertising.blogspot.com Reviews

https://xadvertising.blogspot.com

All about advertising, advertising campaigns and advertising companies. Best advertising slogans and advertising spaces, questions and answers how to advertise, tv, online, ppc, mobile and internet adv. Monday, April 28, 2008. Information value and salience;. Left and right: given and new;. Top and bottom: ideal and real. Elements are given varying levels of salience- -they attract the viewer's attention to different degrees. Salience is created through relative choices in color, size, sharpness and ...

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1

Advertisement and advertising: Gaze: demand and offer

http://xadvertising.blogspot.com/2008/04/gaze-demand-and-offer.html

All about advertising, advertising campaigns and advertising companies. Best advertising slogans and advertising spaces, questions and answers how to advertise, tv, online, ppc, mobile and internet adv. Monday, April 28, 2008. Gaze: demand and offer. In "offer" advertisements, the picture visually speaks to the reader through the author of the picture rather than the picture's participants. The author of 28.2 Rave says, "I offer you proof that Rave hair gel really does work.". Burger Kings Fiery Fries.

2

Advertisement and advertising: Size of frame

http://xadvertising.blogspot.com/2008/04/size-of-frame.html

All about advertising, advertising campaigns and advertising companies. Best advertising slogans and advertising spaces, questions and answers how to advertise, tv, online, ppc, mobile and internet adv. Monday, April 28, 2008. The people we see in images are for the most part strangers . The relation between the human participants represented in images and the viewer is once again an imaginary relation." (Kress and van Leeuwen, p. 131-2). Close-up head and shoulders. Medium shot human figure from knees up.

3

Advertisement and advertising: Burger King's "Fiery Fries"

http://xadvertising.blogspot.com/2008/04/burger-kings-fiery-fries.html

All about advertising, advertising campaigns and advertising companies. Best advertising slogans and advertising spaces, questions and answers how to advertise, tv, online, ppc, mobile and internet adv. Monday, April 28, 2008. Burger King's "Fiery Fries". This very simple advertisement was created by Andrew Clarke of Saatchi and Saatchi (Singapore). The quotation below (from Aitchison 1999, p. 171) describes Clarke's thought processes. Image/Ideal: "What is this? Text/Real: Fiery Fries from Burger King.

4

Advertisement and advertising: Names in advertising

http://xadvertising.blogspot.com/2008/04/names-in-advertising.html

All about advertising, advertising campaigns and advertising companies. Best advertising slogans and advertising spaces, questions and answers how to advertise, tv, online, ppc, mobile and internet adv. Monday, April 28, 2008. In the fear advertisements, product and brand names tended to follow the same trend as that the technology names. For many of the medical products in the advertisements studied, product names fell into one of the following categories:. Friendly and unassuming (GoodNites, Allegra).

5

Advertisement and advertising: Advertisers use people

http://xadvertising.blogspot.com/2008/04/advertisers-use-people.html

All about advertising, advertising campaigns and advertising companies. Best advertising slogans and advertising spaces, questions and answers how to advertise, tv, online, ppc, mobile and internet adv. Monday, April 28, 2008. Advertisers use people in their advertisements to create a relationship between the image and its viewer. Using properties such as a direction of a person's gaze or the size of frame, advertisements can even suggest the type of relationship between viewer and image.

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Advertisement and advertising

All about advertising, advertising campaigns and advertising companies. Best advertising slogans and advertising spaces, questions and answers how to advertise, tv, online, ppc, mobile and internet adv. Monday, April 28, 2008. Information value and salience;. Left and right: given and new;. Top and bottom: ideal and real. Elements are given varying levels of salience- -they attract the viewer's attention to different degrees. Salience is created through relative choices in color, size, sharpness and ...

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