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the user-internet relationship and the questions we need to be asking « Carson York
https://yorkcarson.wordpress.com/2013/01/12/the-user-internet-relationship-and-the-questions-we-need-to-ask
The user-internet relationship and the questions we need to be asking. January 12, 2013. Digital is being treated as the next evolution of advertising. The industry is trying. To fix new problems with the old solutions. What they need to do is stop seeing the. Internet as an advertising platform altogether. The relationships users had with 20th. Century media and advertising are vastly different than the users relationship with the. That into account in the work we do. How it is different? Incredible pac...
carsonyork « Carson York
https://yorkcarson.wordpress.com/author/carsonyork
April 30, 2013. The shift today is away from engineered and towards organic. Today, brands must be prepared for the non-engineered and the non-crafted. They must be ready for the story that was developed organically by people. The story that was born from a tweet, a blog, a Facebook post, a tumblr, or any other place that utilizes the amplification properties of the digital space. Creating myth: then and now. March 4, 2013. What does advertising do now? Brands should stop telling stories and start making...
Links « Carson York
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1 “I’M NOT YOUR CONSUMER: HOW RESEARCH MISSES THE HUMAN BEHIND THE DEMOGRAPHIC”. But marketers cling to these false convictions and post-hoc rationalizations in large-scale quantitative studies that test and track awareness, topline reports that skim the surface because they ignore real motives that lay hidden in the depths of our unawareness. Http:/ www.fastcocreate.com/1682193/im-not-your-consumer-how-research-misses-the-human-behind-the-demographic. 8220;We can and should support the companies we love...
my definition of new media « Carson York
https://yorkcarson.wordpress.com/2013/01/12/my-definition-of-new-media
My definition of new media. January 12, 2013. For this invention will produce forgetfulness in the minds of those who learn to. Use it, because they will not practice their memory. Their trust in writing, produced. By external characters which are no part of themselves, will discourage the use of. Their own memory within them. You have invented an elixir not of memory, but of. Reminding, an you offer your pupils the appearance of wisdom, not true wisdom. Plato on the subject of the written word. Communic...
March « 2013 « Carson York
https://yorkcarson.wordpress.com/2013/03
Monthly Archives: March 2013. Creating myth: then and now. March 4, 2013. Myth helps us formulate our cultural experience. We use stories to explain the abstract. They allow us to formulate a sense of understanding. Consider the myths that we attach to our nation. How do we understand something as abstract as the United States? The advertising industry exists to create myth around companies and their products. The word brand and myth are synonymous. What does advertising do now? Are they going to listen ...
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Carson York
http://cargocollective.com/carsonyork
A broken-down football player a thesis defense away from being a media scholar humble enough to know I don’t have the answers bold enough to think I can find some a digital optimist fascinated by the current redefinition of media. Oregon Football Girl Effect. I spend my time chasing question marks. What happens at the intersection between brands and people? Does the story fit the relationship? Is the medium inherently passive or participatory? Is this where we tell or interact? Where are my socks? The sh...
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Carson York « thoughts in progress
April 30, 2013. The shift today is away from engineered and towards organic. Today, brands must be prepared for the non-engineered and the non-crafted. They must be ready for the story that was developed organically by people. The story that was born from a tweet, a blog, a Facebook post, a tumblr, or any other place that utilizes the amplification properties of the digital space. Creating myth: then and now. March 4, 2013. What does advertising do now? Brands should stop telling stories and start making...
York Region Children's Aid Society | Protecting Children and Strengthening Families
Mission, Vision, Values Strategic Plan. Signs of Abuse Neglect. When Should I Call CAS? What Happens When I Call? Fostering at York Website. Board of Directors and Standing Committee of Operations. Becoming a York CAS Volunteer. Why Work for Us? Help protect a child from abuse. Listen to what kids say. And if what they say worries you, call us:. 905895.2318 1.800.718.3850. 24 hours a day, 7 days a week. 2014/15 York Region Children's Aid Society Annual Report. PUBLIC SECTOR) LEVEL 2 certification.
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