marketingbeacon.blogspot.com
Marketing Know-How...Pure and Simple.: Denny's Marketing Gets Grander
http://marketingbeacon.blogspot.com/2009/04/dennys-marketing-gets-grander.html
Marketing Know-How.Pure and Simple. 22 Years of Marketing Lessons Learned.and Plenty More to Go. Thursday, April 2, 2009. Denny's Marketing Gets Grander. Yep, it appears Denny's. Is at it again. They must be on to something that is working. A new advertisement. Me may be asking why they would bother with another free offer. In marketing, there is no more pow. Erful word than 'f. Ee' And, it works. It's obviously working for Denny's because they wouldn't bother investing in another promotion of this ty.
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Marketing Know-How...Pure and Simple.: April 2011
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Marketing Know-How.Pure and Simple. 22 Years of Marketing Lessons Learned.and Plenty More to Go. Monday, April 25, 2011. The Power of Endorsements. While in the waiting room of a doctor's office, I noticed a couple of framed posters on the wall that caught my attention. With an emphasis on sports medicine, this particular office is well known for their expertise in treating both athletes and those who enjoy moderate sports activities. That's the type endorsement you just don't see every day. Your busines...
marketingbeacon.blogspot.com
Marketing Know-How...Pure and Simple.: Casting Your Marketing Reel
http://marketingbeacon.blogspot.com/2009/03/on-trip-to-coast-last-fall-i-observed.html
Marketing Know-How.Pure and Simple. 22 Years of Marketing Lessons Learned.and Plenty More to Go. Monday, March 30, 2009. Casting Your Marketing Reel. On a trip to the coast last fall, I observed a fisherman that to me appeared to know what he was doing. He arrived on the beach and. Wouldn't you have a much better opportunity of success by identifying who you want to send your message to, tailoring it to their needs and then executing a plan that properly connects with them? Trade Shows and Events.
marketingbeacon.blogspot.com
Marketing Know-How...Pure and Simple.: May 2010
http://marketingbeacon.blogspot.com/2010_05_01_archive.html
Marketing Know-How.Pure and Simple. 22 Years of Marketing Lessons Learned.and Plenty More to Go. Thursday, May 13, 2010. Selling Into the Heart of Demand. Even if you are not a golf fan, stories about the Masters. Tournament played at Augusta National will interest you. Some tell of the personal side of a player like Phil Mickelson. And his family while others remain centered on the game itself. Beyond the stories, though, is a mind-boggling business that makes this a big time event. Even though this ent...
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Marketing Know-How...Pure and Simple.: July 2011
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Marketing Know-How.Pure and Simple. 22 Years of Marketing Lessons Learned.and Plenty More to Go. Tuesday, July 19, 2011. When the Market is Soft, Buy a Mattress. They understood that fine-tuning their business was a must. And, this meant stepping up marketing efforts to build awareness for their Sleep Number brand while investing in digital media to encourage consumer feedback and interaction. Profits are up 114% over the year's previous quarter and sales have increased nearly 25%. This is encouragin...
marketingbeacon.blogspot.com
Marketing Know-How...Pure and Simple.: July 2008
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Marketing Know-How.Pure and Simple. 22 Years of Marketing Lessons Learned.and Plenty More to Go. Tuesday, July 15, 2008. A Cool Way for Hot Co-Branding. Last year, Bruster's Real Ice Cream. Links to this post. Subscribe to: Posts (Atom). Trade Shows and Events. Peppers and Rogers Group. 1 to 1 Media. View my complete profile. Practical, Sensible Marketing to Grow Businesses.Pure and Simple.
marketingbeacon.blogspot.com
Marketing Know-How...Pure and Simple.: April 2009
http://marketingbeacon.blogspot.com/2009_04_01_archive.html
Marketing Know-How.Pure and Simple. 22 Years of Marketing Lessons Learned.and Plenty More to Go. Thursday, April 2, 2009. Denny's Marketing Gets Grander. Yep, it appears Denny's. Is at it again. They must be on to something that is working. A new advertisement. Me may be asking why they would bother with another free offer. In marketing, there is no more pow. Erful word than 'f. Ee' And, it works. It's obviously working for Denny's because they wouldn't bother investing in another promotion of this ty.
marketingbeacon.blogspot.com
Marketing Know-How...Pure and Simple.: January 2009
http://marketingbeacon.blogspot.com/2009_01_01_archive.html
Marketing Know-How.Pure and Simple. 22 Years of Marketing Lessons Learned.and Plenty More to Go. Wednesday, January 14, 2009. A Strong Offense Means Marketing Success. Proactive marketers are always on the offense - perhaps even the 'attack'. They're constantly running their game plan methodically to consistently cross the goal line. They're in control and they're getting results. Companies that take this approach with their marketing will achiev. Before running out on the field (or the marketplace), con...
marketingbeacon.blogspot.com
Marketing Know-How...Pure and Simple.: I Work Here, But I'm Also the Brand
http://marketingbeacon.blogspot.com/2009/07/i-work-here-but-im-also-brand.html
Marketing Know-How.Pure and Simple. 22 Years of Marketing Lessons Learned.and Plenty More to Go. Thursday, July 30, 2009. I Work Here, But I'm Also the Brand. This was too good to pass up on branding and who actually represents the brand - a blog post by marketing guru, Seth Godin. Seth nails it: when you are employed by the company, then you represent EVERYTHING about that business and thus, the brand. And, that means the good, the bad and sometimes the ugly (thank you Mr. Eastwood). 1 to 1 Media.
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Marketing Know-How...Pure and Simple.: October 2008
http://marketingbeacon.blogspot.com/2008_10_01_archive.html
Marketing Know-How.Pure and Simple. 22 Years of Marketing Lessons Learned.and Plenty More to Go. Wednesday, October 22, 2008. One Way to Serve Customers Well. Back in August, we posted a story about poor customer service called 'Customer Service - Not This Way'. That was 'the bad and ugly'. How about the good? In that same post, we mentioned a company located in the Isle of Palms, South Carolina called Island Realty. That's a great example of extraordinary customer service. And you know what? Learning fr...
