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Crisis Management Planning: A necessity for the online era | dgtl marketing
https://dgtlmarketing1.wordpress.com/2015/04/05/crisis-management-planning-a-necessity-for-the-online-era/comment-page-1
Marketing is a contest for people's attention – Seth Godin. Crisis Management Planning: A necessity for the online era. In this digital world, reputation is everything. It is something intangible but so telicate, one false move and BOOM years of hard work, gone! Companies must have a plan in place to react fast to divert a crisis. Step 1: Forming a team. A cohesive management team must behind this operation. Not only must they believe in this plan, they must understand the what the plan consists of&#...
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April | 2015 | dgtl marketing
https://dgtlmarketing1.wordpress.com/2015/04
Marketing is a contest for people's attention – Seth Godin. Monthly Archives: April 2015. Crisis Management Planning: A necessity for the online era. In this digital world, reputation is everything. It is something intangible but so telicate, one false move and BOOM years of hard work, gone! Companies must have a plan in place to react fast to divert a crisis. Step 1: Forming a team. A cohesive management team must behind this operation. Not only must they believe in this plan, they must understand t...
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Restaurants, a new direction | dgtl marketing
https://dgtlmarketing1.wordpress.com/2015/03/29/restaurants-a-new-direction
Marketing is a contest for people's attention – Seth Godin. Restaurants, a new direction. Amid an uncertain economy, restaurants are challenged on many levels, and these seven trends have the common theme of staying relevant to one’s customer. Each of these trends represents an evolution or possibilities for an evolution. These are more driving forces that are changing restaurants” (Mary Chapman, Director of Innovation Technomic Nation’s Restaurant News, 11/9/11). With these websites people can access th...
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Using Celebs to Promote your Product…Is it worth it? | dgtl marketing
https://dgtlmarketing1.wordpress.com/2015/04/02/using-celebs-to-promote-your-product-is-it-worth-it
Marketing is a contest for people's attention – Seth Godin. Using Celebs to Promote your Product…Is it worth it? Do we notice them as consumers? Over the last few years, as social media becomes a popular method of advertisement, celebrity endorsements have become more successful and more common among well known brands such as Pepsi who paid ‘Queen B’ $50million to be the spokesperson for the fizzy cola drink and the ever so handsome Geroge Clooney who partnered up with Nespresso. Forbes.com recently ...
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dgtl marketing | Marketing is a contest for people's attention – Seth Godin | Page 2
https://dgtlmarketing1.wordpress.com/page/2
Marketing is a contest for people's attention – Seth Godin. The rise of the mobile device (smartphones tablets) has been well documented over the past few years. There have been various reports which have predicted the death of the desktop and the rise of the smartphone. Whether or not the desktop will become extinct remains to be seen, but one thing is for sure, mobile devices are the future. Many people believe that this shift is the most monumental since the Internet began. Marketer’s and business...
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February | 2015 | dgtl marketing
https://dgtlmarketing1.wordpress.com/2015/02
Marketing is a contest for people's attention – Seth Godin. Monthly Archives: February 2015. Google Adwords – The Holy Grail of Digital Advertisement. How does Adwords work? How to maintain success with Adwords? In this video, Matt establishes some ground rules for improving your Google Adwords experience with simple, easy techniques including using specific numbers, funky numbers and removing risk! Bring Life to Digital Marketing. Digital innovators are constantly changing the face of marketing. Usi...
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Use of Social Media and Sports Brands | dgtl marketing
https://dgtlmarketing1.wordpress.com/2015/03/10/use-of-social-media-and-sports-brands
Marketing is a contest for people's attention – Seth Godin. Use of Social Media and Sports Brands. Do you ever turn to facebook and instagram to get your motivation for that beach body and those perfect abs? Well thanks to many fitness brands these days interacting with the couch potatoes (like me) through social media, its now easier to reach your healthy lifestyle goal in a more fun and interactive way. 4 thoughts on “ Use of Social Media and Sports Brands. March 12, 2015 at 2:54 pm. Most interesting o...
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Use of Social Media and Sports Brands | dgtl marketing
https://dgtlmarketing1.wordpress.com/2015/03/10/use-of-social-media-and-sports-brands/comment-page-1
Marketing is a contest for people's attention – Seth Godin. Use of Social Media and Sports Brands. Do you ever turn to facebook and instagram to get your motivation for that beach body and those perfect abs? Well thanks to many fitness brands these days interacting with the couch potatoes (like me) through social media, its now easier to reach your healthy lifestyle goal in a more fun and interactive way. 4 thoughts on “ Use of Social Media and Sports Brands. March 12, 2015 at 2:54 pm. Most interesting o...
dgtlmarketing1.wordpress.com
March | 2015 | dgtl marketing
https://dgtlmarketing1.wordpress.com/2015/03
Marketing is a contest for people's attention – Seth Godin. Monthly Archives: March 2015. Without doubt one of the biggest trends in digital marketing in 2015 is an increase in personalization. It’s been happening all around us but it is becoming more and more prevalent, with the increase being driven by exponential developments in Big Data . Whether it’s recommendations on Amazon, Ebay, or Netflix, it is certainly a vital element in digital marketing, which consumers are expecting more and more. Trying ...
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Going Viral | dgtl marketing
https://dgtlmarketing1.wordpress.com/2015/03/08/going-viral
Marketing is a contest for people's attention – Seth Godin. In the digital marketing world, there is no better way to accelerate your business growth than by going viral. Viral media can be defined as content, which becomes popular through a viral process of Internet sharing, typically through video sharing websites, social media and email. Pepsi’s Jeff Gordon Test drive video can be seen as a viral success, having accumulated more than 40 million views since it was posted in 2013. It’s immediately e...