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Tip Sheet

Thursday, October 31, 2013. No more "Car Guys.". No more “Car Guys.”. From time to time, we find it important to question some of the basic tenets of advertising. By challenging assumptions, we push the norms - and ourselves - to provide better, fresher solutions. One such advertising sacred cow is the notion of. And because of their category expertise, these specialists all cost more. Usually 25% to 40% more. Most great or breakthrough car campaigns have not come from “Car guys.” What...Rarely does s...

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Tip Sheet | 31lengthstipsheet.blogspot.com Reviews
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Thursday, October 31, 2013. No more Car Guys.. No more “Car Guys.”. From time to time, we find it important to question some of the basic tenets of advertising. By challenging assumptions, we push the norms - and ourselves - to provide better, fresher solutions. One such advertising sacred cow is the notion of. And because of their category expertise, these specialists all cost more. Usually 25% to 40% more. Most great or breakthrough car campaigns have not come from “Car guys.” What&#8...Rarely does s...
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tip sheet,posted by,no comments,email this,blogthis,share to twitter,share to facebook,share to pinterest,here’s how,bbbbbbonnet,3 geico commercials,show,adball,chapter 1,the creative dividend,what is good,2 test scores,3 great sales,40 years ago,i said
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Tip Sheet | 31lengthstipsheet.blogspot.com Reviews

https://31lengthstipsheet.blogspot.com

Thursday, October 31, 2013. No more "Car Guys.". No more “Car Guys.”. From time to time, we find it important to question some of the basic tenets of advertising. By challenging assumptions, we push the norms - and ourselves - to provide better, fresher solutions. One such advertising sacred cow is the notion of. And because of their category expertise, these specialists all cost more. Usually 25% to 40% more. Most great or breakthrough car campaigns have not come from “Car guys.” What&#8...Rarely does s...

INTERNAL PAGES

31lengthstipsheet.blogspot.com 31lengthstipsheet.blogspot.com
1

Tip Sheet: June 2013

http://31lengthstipsheet.blogspot.com/2013_06_01_archive.html

Friday, June 21, 2013. For years, I have been intrigued with Sabermetrics. As you may know, Sabermetrics is the statistical analysis of baseball inspired by Bill James. This objective, scientific approach to judging talent was used by Oakland A’s GM, Billy Beane. Then, Beane’s success was immortalized in Michael Lewis’s 2003 book “Moneyball,” which was turned into a 2011 hit movie starring Brad Pitt. How would we judge talent? Who would we want on our team? How could we work more efficiently? So, for the...

2

Tip Sheet: Three Black Boxes

http://31lengthstipsheet.blogspot.com/2013/05/three-black-boxes.html

Monday, May 20, 2013. When I left home for college 30 years ago, we had a family room with a big TV console. It was an electronic altar surrounded by a couple of sofas and chairs. For as long as I could remember, our television set had 7 channels: the 3 networks, 3 local stations and PBS. (We were lucky - seven was a lot because we lived in New York! Suddenly, the TV didn’t seem so omnipotent. Viewers had a lot more options. We – with the help of the three black boxes – had wres...And that wasn’t t...

3

Tip Sheet: 40 years ago.

http://31lengthstipsheet.blogspot.com/2013/06/40-years-ago.html

Monday, June 3, 2013. I am sure over the next week you will hear mention of the 40. Anniversary of Secretariat’s memorable win at the 1973 Belmont Stakes. I always found that race defining in so many ways. Let me start by saying, I am not a horse racing fan. I’ve never been to a track and I’m not even sure about the ethics of the sport. So, why did we name the agency “31 Lengths”? Because we believe the ad industry has lost focus on what we are really all about. That is, helping our clients perform, ...

4

Tip Sheet: AdBall

http://31lengthstipsheet.blogspot.com/2013/06/adball.html

Friday, June 21, 2013. For years, I have been intrigued with Sabermetrics. As you may know, Sabermetrics is the statistical analysis of baseball inspired by Bill James. This objective, scientific approach to judging talent was used by Oakland A’s GM, Billy Beane. Then, Beane’s success was immortalized in Michael Lewis’s 2003 book “Moneyball,” which was turned into a 2011 hit movie starring Brad Pitt. How would we judge talent? Who would we want on our team? How could we work more efficiently? So, for the...

5

Tip Sheet: BBBBBBonnet.

http://31lengthstipsheet.blogspot.com/2013/09/bbbbbbonnet.html

Tuesday, September 10, 2013. I have lots of Bs in my bonnet. With the shorter days and cooler weather, I’ve been watching more TV lately. And some ads just rub me the wrong way. It’s nothing majorly offensive; just annoying little things that no one in the world probably notices besides us advertising geeks. 1 Fake white hair on the Cialis commercials. I can hear the casting discussion. “He looks virile and fit.” “Yeah, but he’s. Only 32 and our target audience is 45-plus.” “No worries! Only, he says &#8...

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Tip Sheet

Thursday, October 31, 2013. No more "Car Guys.". No more “Car Guys.”. From time to time, we find it important to question some of the basic tenets of advertising. By challenging assumptions, we push the norms - and ourselves - to provide better, fresher solutions. One such advertising sacred cow is the notion of. And because of their category expertise, these specialists all cost more. Usually 25% to 40% more. Most great or breakthrough car campaigns have not come from “Car guys.” What&#8...Rarely does s...

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