a2thez.com a2thez.com

a2thez.com

Scope/Background

Full service marketing research firm that designs custom studies (qualitative, quantitative, usability, analysis) and prides itself on strong working relationships.

http://www.a2thez.com/

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Scope/Background | a2thez.com Reviews
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Full service marketing research firm that designs custom studies (qualitative, quantitative, usability, analysis) and prides itself on strong working relationships.
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KEYWORDS
1 focus group
2 usability
3 Minneapolis
4 Other
5 Other
6 survey
7 market research
8 a2thez
9 quantitative
10 marketing research
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scope/background,focus,philosophy,research thoughts,repeat clients
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Scope/Background | a2thez.com Reviews

https://a2thez.com

Full service marketing research firm that designs custom studies (qualitative, quantitative, usability, analysis) and prides itself on strong working relationships.

INTERNAL PAGES

a2thez.com a2thez.com
1

Research Thoughts

http://www.a2thez.com/id4.html

There are two kinds of errors that we need to be mindful of: sampling error and non-sampling error. Sampling error is based upon the size of sample. There is no magic number that represents the perfect sample size. The size of the sample affects the precision and confidence level of the estimates the study generates. Both must be appropriate for the objective and decision at hand. Determining an adequate sample size requires a thorough knowledge of statistics. A to the power of Z.

2

Contact Us

http://www.a2thez.com/id5.html

Located in St. Paul, MN. A to the power of Z.

3

Philosophy

http://www.a2thez.com/id3.html

We strive to . . . Cater the research approach to the issue (not a one-size-fits-all approach). Be mindful of our clients' situations (timelines, resources and decision-making roles). Ask questions, to build on what is already known and test out what is being hypothesized. A to the power of Z. What is already known and test out what is being hypothesized(651) 690-3699.

4

Focus

http://www.a2thez.com/id2.html

We design custom studies to aid specific decisions directly or provide a useful backdrop for strategic planning. How is our company viewed in the marketplace (and what are our strengths and weaknesses)? Which of these options/strategies has the most market logic behind it (and where are the red flags)? Which product option, configuration or positioning is most compelling? How price sensitive is the market? What should we focus on in the next generation? A to the power of Z.

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A to the power of Z. We are a full service marketing research firm with many tools at our disposal and the knowledge of when to use what. Jan Kihm, the founder, has been working in the field of marketing research for over 20 years. She brings a wealth of experience and expertise to the company:. In-Person Qualitative Research: in-depth phone, one-on-ones, focus groups, triads, ethnographic sessions . . . Online Qualitative: bulletin board sessions, online groups . . .

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