claritymatters.nl
Make email part of your content strategy – Clarity matters
http://www.claritymatters.nl/2013/07/make-email-part-of-your-content-strategy
Make email part of your content strategy. Amazon has done it for years, Obama 2012 did it brilliantly. And now KLM is using email to reach out to their customers. The email they sent two weeks before my flight was brilliant. Because it focused on my needs as a traveler. The mail asked me:. 8220;Are your passports valid? And will they be valid for the length of your trip? Do you need a special meal? Does anyone in your group need a visa? Use the link to apply electronically.”. It’s as simple as that.
claritymatters.nl
Develop websites like a master sushi chef – Clarity matters
http://www.claritymatters.nl/2013/01/develop-websites-like-a-master-sushi-chef
Develop websites like a master sushi chef. Creating a great website requires a single minded focus on customers and a passion to improve the user experience. It’s very much like creating the ultimate sushi just ask Jiro Ono, a master sushi chef. To give your website a tender taste, take Jiro’s advice. Work only with experts, who are dedicated to improving their services. Select the very best pros in interaction design, usability, programming, content strategy and copywriting. Make sure everyo...Be critic...
claritymatters.nl
Clarity matters, a blog about clarity, web content, strategy and user experience.
http://www.claritymatters.nl/page/3
The Statue of Liberty. And Mauro. Give me your tired, your poor, your huddled masses yearning to breathe free. Those clear and powerful words are engraved in the Statue of Liberty. They inspired millions of immigrants to build a better life in America. These determined immigrants made America the exciting country it is today. Mauro is no different than my Russian grandfather, who stared proudly at the statue when he arrived at Ellis Island. Like grandpa, Mauro welcomes hard work and wants to live free.
claritymatters.nl
A web writer is different than a copywriter – Clarity matters
http://www.claritymatters.nl/2013/01/a-web-writer-is-different-than-a-copywriter
A web writer is different than a copywriter. It’s 2013, we all live in Web World. We are light years away from Don Draper and Peggy Olson. Peggy was a copywriter in Mad Men. Her talent: seduce the 1960’s housewife to buy products wrapped in dreams. She wrote copy to persuade, hence the term copywriter. Don Draper and Peggy Olson weren’t focused on user experience. But in Web World, it’s the only thing that matters. Web writers can contribute by enhancing the readability of their work. You can enhance rea...
claritymatters.nl
My most feared competitor – Clarity matters
http://www.claritymatters.nl/2012/08/my-most-feared-competitor
My most feared competitor. There are many talented copywriters out there some can even write a convincing website. But, I don’t consider them competition. My competition is the second hand on the clock. With web content, it’s always a race against time. Web readers are often in a rush. They are overwhelmed with information and have limited attention spans. You have just a few seconds of someone’s time. Anything more has to be earned. Is your message getting to those who need to hear it? 2 Comments ».
claritymatters.nl
You can’t buy web content by the kilo – Clarity matters
http://www.claritymatters.nl/2013/03/you-cant-buy-web-content-by-the-kilo
You can’t buy web content by the kilo. I love the excitement of Amsterdam’s open air markets. Fruits vegetables chicken – fish. Like so many commodities, you can buy anything by the kilo anything but web content. Therein lies the challenge for large corporations everywhere. Too many companies still treat web content as a commodity you can buy in bulk. To them, web content is an afterthought. It’s something you do at the end of a long web development process. If not, here is how I can help. Mail (will not...
claritymatters.nl
don and peggy – Clarity matters
http://www.claritymatters.nl/2013/01/a-web-writer-is-different-than-a-copywriter/don-and-peggy
Is your message getting to those who need to hear it? If not, here is how I can help. No Comments ». Mail (will not be published) (required). Notify me of follow-up comments by email. Notify me of new posts by email. Me and my work. Content Strategy for the web by Kristina Halvorson. Don't Make Me Think by Steve Krug. Elements of Style by Strunk and White. Letting Go of the words by Ginny Redish. Rocket Surgery Made Easy by Steve Krug. Verleiden Op Internet (Dutch) by Aartjan van Erkel.
autorespond.nl
Klanten | Autorespond
http://www.autorespond.nl/site/pages/testimonial
8 Tips van ervaren gebruikers. Whitepaper Autorespond en Shoppingcart. Autorespond heeft honderden Nederlandse en Belgische bedrijven als klant. Wat ondernemers Hugo Bakker, Simone Levie, Femke Hogema, Anne Raaymakers, Ellen de Lange-Ros, Sabrina van Dijk, Johan d’Haeseleer en Rogier Gielen van Autorespond vinden. Boele Ytsma De planteneter. Autorespond werkt gemakkelijk en neemt mij ontzettend veel kostbare tijd uit handen. Een echte aanrader voor wie zakelijke nieuwsbrieven verstuurt.”. Door Autorespon...
claritymatters.nl
The Statue of Liberty. And Mauro. – Clarity matters
http://www.claritymatters.nl/category/geen-categorie
The Statue of Liberty. And Mauro. Give me your tired, your poor, your huddled masses yearning to breathe free. Those clear and powerful words are engraved in the Statue of Liberty. They inspired millions of immigrants to build a better life in America. These determined immigrants made America the exciting country it is today. Mauro is no different than my Russian grandfather, who stared proudly at the statue when he arrived at Ellis Island. Like grandpa, Mauro welcomes hard work and wants to live free.
claritymatters.nl
Your customers, one size doesn’t fit all – Clarity matters
http://www.claritymatters.nl/category/e-commerce
Your customers, one size doesn’t fit all. Your customers are not a monolithic group, who respond in the same way to your website. Personality plays a bigger role than you think. Good salespeople know this. They personalize their sales talk to the person they are speaking with because this increases sales. With the Targeted Persona Model, you can personalize your web experience and significantly increase conversion. Methodical (blue 40%) These are the supervisors and providers. They like structure....
