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Marketing - | abcix.com Reviews

https://abcix.com

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abcix.com abcix.com
1

Customers -

http://www.abcix.com/3.html

N 1 account Carrefour progressively reducing presence of Wattwiller from 2008 and pushing to delist in 2010 - as a consequence, weight of account fell from 24%. Of total sales to 7%. Avoided full delisting. Maintained reduced brand presence. Offset Carrefour impact by the development of other key accounts: obtained additional listings in Leclerc, Auchan/Atac, Casino/Monoprix, Cora/Match. Grew Leclerc account by 60% and Auchan by over 40% on a flat market. Erformance of 22% outside of Carrefour.

2

Operations -

http://www.abcix.com/4.html

Educed headcount progressively by over 20% thanks to a new work organisation and to capital investments (machinery and IT). Productivity increased by 35%. Completed quality projects involving production teams to establish improved control (HACCP) and better guidance (quality standards and non conformity management). Change visible from first year (2009). Total company headcount went from 49 FTE to 41 (-16%). Over the period despite the investment in commercial headcount.

3

Marketing -

http://www.abcix.com/index.html

New strategy : "Always better satisfy the most demanding consumers". Applying the hedgehog concept from. Number of Purchasing Households. In the summer 2009 to address major loss of business since 2006 (-30%) and poor financial results (EBIT divided by 2.5). Identified Household Penetration as the business engine - frequency of purchase and quantity not discriminating. New strategy demonstrating efficiency with a focus. New strategy from 2009.

4

Innovation -

http://www.abcix.com/2.html

Better satisfying the most demanding consumers. Range differentiation to deliver superior satisfaction. Objective of 1 major launch per year. Focus on core segment of Mineral Water. New 1L format - quickly established as fourth brand on the market just behind the historical leading brands Evian, Contrex and Vittel. New Jouvence still water for Foodservice and Export channels - unique cristal look to replace glass bottles in restaurants. New 1L 9 pack - unique promotional pack (6 3 free).

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LINKS TO THIS WEBSITE

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Overview - Alain MERCERON

http://www.scribx.com/index.html

MANAGING DIRECTOR - FMCG. A BUSINESS DEVELOPPER WITH MANAGERIAL SKILLS TO GENERATE PROFITABLE GROWTH IN HIGHLY COMPETITIVE ENVIRONMENTS. Ability to conceive and implement sharp differentiating strategies. That generate better customer satisfaction. Strong capacity to find creative solutions, to lead people through change. To set up emergency plans that deliver results. Focus on continuous improvement. 2000 - 2015: 15 years of general management in France-based SMEs. Sales - - - - - - - - - - - - - -.

scribx.com scribx.com

Curriculum - Alain MERCERON

http://www.scribx.com/3.html

Knocking down internal barriers to unlock value. Delivering strategic planning, business process optimization, cost-cutting, innovation and value creation expertise to SME Managing Directors with a transversal customer-centric approach. Conceived a model revealing fixed cost origination to facilitate cost control (and reduction). March 2009 Jan. 2013. Premium mineral water bottling company based in eastern France, part of. Mission: re-launch and restore credibility to stop 3 years of sharp decline. Antic...

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In the summer 2009 to address major loss of business since 2006 (-30%) and poor financial results (EBIT divided by 2.5). Priority of shareholder on delivering (and restoring) EBIT. Identified Household Penetration as the business engine - frequency of purchase and quantity not discriminating. Imposed a single message and visual identity across the range. Focused marketing work on Senior consumers (aged 50 ), with the benefit of targeting the highest purchasing power and population growth.

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