abebuzz.com
Adman - AbeBuzz
http://abebuzz.com/ad-man
For the past 20-years Abe has worked in the communications agency business, first on Madison Avenue and then in Baltimore rising to the executive level of Director and Senior Vice President. While leading efforts within that industry, he’s worked on behalf of large corporations and institutions including Johns Hopkins, CSX, The Voice of America, The Nature Conservancy, General Dynamics, GoRVing, Lenox and many others. 802 Range Court; Towson, MD 21204. Phone: 443-465-5802 Email: abe (at )abebuzz.com.
abebuzz.com
It Takes More Than an Open House to Market Schools - AbeBuzz
http://abebuzz.com/2014/11/it-takes-more-than-an-open-house-to-market-schools
It Takes More Than an Open House to Market Schools. The competition for students has already begun among independent schools aimed at the next school year. Open House season has been in full force and planning is underway to showcase and offer up each school’s unique assets within, what’s become, an ever-growing and fiercely competitive market. Within a short time-span, three disruptive forces have converged to exert pressure on schools. Of it dwindling to 9 percent. With infants toying on iPads and lear...
abebuzz.com
Writer - AbeBuzz
http://abebuzz.com/writer
Abe has been a writer whose work has been published around the world. He’s done cover stories, book reviews, op-eds, features, commentaries on NPR as well as hundreds of Requests For Proposal both corporate and government. See his website (www.abenovick.com) for an online CV and archive. 802 Range Court; Towson, MD 21204. Phone: 443-465-5802 Email: abe (at )abebuzz.com. Please wait, Loading my twitter.
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News - AbeBuzz
http://abebuzz.com/news-2
Sports Authority’s Sportin’ life over. May 27, 2016. Founded in 1987 and at the height of the fitness craze, Sports Authority bounced onto the retail scene and became an MVP as America’s largest sporting goods retailer. Now it’s going-out-of-business. Most of the obits say the Internet took it down, as consumers can find tax-free merchandise online in many states. Yet, is that the […]. Inspiration – It’s Bigger Than Me. May 17, 2016. Retailers Sew Themselves Into A Corner. November 13, 2015. If you’re re...
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Testimonials - AbeBuzz
http://abebuzz.com/testimonials
August 8, 2011. Michael Rowland, Strategic Planning Director. I worked with Abe at Eisner Communications for several years. During that time he proved to be a vary valuable member of our team in a variety of ways. First, Abe was a highly capable Director of our new business efforts. He was successful at getting the agency into numerous reviews. Once in the review, Abe was a contributing member of the team that developed the agency’s pitch strategy and execution. Peter Gladstone, Executive Vice President.
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An Interview with Business Interviews - AbeBuzz
http://abebuzz.com/2014/01/an-interview-with-business-interviews
An Interview with Business Interviews. A brand is an idea that gives wings to a product, so it can soar. Written by B.I. What were some lessons that you learned while working on Madison Avenue that you’ve been able to apply to your own business? What advice would you pass onto someone contemplating leaving their position at an established firm to start their own company and become a consultant? Due to such a crowded space, consultants have to stay very focused on their particular area of expertise, brand...
abebuzz.com
Embracing health care’s shakeup - AbeBuzz
http://abebuzz.com/2014/05/embracing-health-cares-shakeup
Embracing health care’s shakeup. For organizations, businesses and especially their staff, the word change often conjures nothing short of anxiety, fear and trepidation. And there’s perhaps no other industry in Maryland that has had to deal with change more rapidly than health care. The problems arise and are compounded when health care organizations attempt to solve the inherent demands with purely technical fixes and by operational acrobatics, but without a fully developed communications plan. Created ...
abebuzz.com
Public Relations - AbeBuzz
http://abebuzz.com/public-relations
Once well positioned, a brand can launch into the competitive market. But before one can advertise it, it needs win the PR war. As the great Al Ries has said, A brand with no hope of winning the PR war is in the same position as a military general who launches a frontal attack against an entrenched enemy. Abe has won the pr battle for countless brands and numerous clients, using smart, strategic thinking while employing both long term planning and short term tactics. 802 Range Court; Towson, MD 21204.
abebuzz.com
Bio - AbeBuzz
http://abebuzz.com/bio
Abe Novick, President and Owner of AbeBuzz, spent over twenty years in corporate pr and new business development at major advertising agencies, including Euro RSCG (global), Eisner Communications (regional) and several mid-size shops on Madison Avenue. He’s worked with both the agency and their clients on developing and honing their unique message by applying the principles of smart positioning and skillful branding. He’s a regular columnist with. 802 Range Court; Towson, MD 21204.
abebuzz.com
Battle For Market Share - AbeBuzz
http://abebuzz.com/2014/10/battle-for-market-share
Battle For Market Share. Words, terms and descriptions of the latest aerial bombardments now underway in the Middle East aimed at ISIS, have an uncanny similarity to marketing lingo. While real world battles are far more serious than the flimsy celluloid and ephemeral airwaves that carry an advertiser’s message, our non-violent nomenclature is a knockoff. For those news junkies who are non-marketing types, here’re a few terms that cut across pop-culture, media and marketing. Boots On The Ground:. In orde...
