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BRAND TOUCHPOINTS | A blog on branding and consumer behavior

A blog on branding and consumer behavior (by Abhinaya Chandrasekhar)

http://abhinayachandra.wordpress.com/

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BRAND TOUCHPOINTS | A blog on branding and consumer behavior | abhinayachandra.wordpress.com Reviews
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A blog on branding and consumer behavior (by Abhinaya Chandrasekhar)
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2 brand touchpoints
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BRAND TOUCHPOINTS | A blog on branding and consumer behavior | abhinayachandra.wordpress.com Reviews

https://abhinayachandra.wordpress.com

A blog on branding and consumer behavior (by Abhinaya Chandrasekhar)

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Luxury brands go digital | BRAND TOUCHPOINTS

https://abhinayachandra.wordpress.com/2009/10/04/luxury-brands-go-digital

Skip to search - Accesskey = s. Luxury brands go digital. By Abhinaya Chandrasekhar on October 4, 2009. One flagship store at Madison avenue. One ad in Vogue featuring a supermodel sporting the latest collection. Another ad in GQ. The rest will be done by the gliterrati. Luxury brands go digital! Its true. They are everywhere now. Trying to employ the available cutting edge technology to reach out to more people. Ralph Lauren. Ralph Lauren introduced their first iPhone application. It showcases the colle...

2

Misused | BRAND TOUCHPOINTS

https://abhinayachandra.wordpress.com/2009/10/16/misused

Skip to search - Accesskey = s. By Abhinaya Chandrasekhar on October 16, 2009. Recently, I was privy to a conversation that made me cry. “Our client wants to reach out to a larger audience. Lets brand this cap and distribute it via an activation.” By branding, they mean stamping the logo on the cap. There are two words that are misused all the time. Used loosely in conversations. Research and branding. Remember that man who walked into your neighbour’s party? The blue-eyed blonde guy with a playful look?

3

Powerful idea | BRAND TOUCHPOINTS

https://abhinayachandra.wordpress.com/2009/09/21/powerful-idea

Skip to search - Accesskey = s. By Abhinaya Chandrasekhar on September 21, 2009. My all-time favourite print ad has been Southwest’s retaliation- “Liar Liar pants on fire” to Northwest on their claim to be No. 1 in customer satisfaction. Recently, I came across another ad that caught my eye. Today, where visuals dominate, this ad has reversed the process. An excellent portrayal of the cliches that are unfortunately true. A touch of humour in reality. From a consumer’s point of view:. Most of the ads or e...

4

Blackberry – the most preferred business phone | BRAND TOUCHPOINTS

https://abhinayachandra.wordpress.com/2009/09/26/blackberry-the-most-preferred-business-phone

Skip to search - Accesskey = s. Blackberry – the most preferred business phone. By Abhinaya Chandrasekhar on September 26, 2009. What makes blackberry the most preferred business phone? Guaranteed – Its got many useful features that are completely business oriented, but what about other phones that offer equally better features and entertainment too? Apparently the sales is not so good this quarter. Profits have gone down, but they have managed to sell 40% more handsets than last year. The competitio...

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BRAND TOUCHPOINTS

https://abhinayachandra.wordpress.com/2009/11/01/176

Skip to search - Accesskey = s. By Abhinaya Chandrasekhar on November 1, 2009. Thank you for visiting. This blog has now shifted to a brand new site! Http:/ www.abhinayachandra.com/. Laquo; Is Social Media the 5th P. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. Blog at WordPress.com.

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Skip to search - Accesskey = s. By Abhinaya Chandrasekhar on November 1, 2009. Thank you for visiting. This blog has now shifted to a brand new site! Http:/ www.abhinayachandra.com/. Is Social Media the 5th P. By Abhinaya Chandrasekhar on October 25, 2009. I found this extremely interesting and debated the possibility of a change in one of the most powerful marketing model ever devised. The 4Ps Marketing Mix. The 4P model forms the basis for developing marketing strategies. This is valid for all prod...

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