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AbleBrains | ablebrains.typepad.com Reviews

https://ablebrains.typepad.com

Brain Bursts on Marketing, Customer Experience, Marketing Science, Segmentation, Go-to-Market, Strategy, Tech, Internet an of course NYC and FOOD!

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1

AbleBrains: Archives

http://ablebrains.typepad.com/ablebrains/archives.html

Helping Companies Use The Science of Marketing to Drive Category Leadership and Get Their Juice Back! I am CEO of AbleBrains. We're dedicated to helping companies use the science of marketing to create and lead great Market Categories. I used to be a GVP @ SAP leading mid-market initiatives including, Social Media Strategy, Total Customer Experience, Competitive marketing, Market Intelligence and Services Marketing teams. Thanx Susan. yes, its a tough road to hoe and. Subscribe to this blog's feed.

2

AbleBrains: Ethnography & The Customer: Building a Compelling Brand

http://ablebrains.typepad.com/ablebrains/2012/06/ethnography-the-customer-building-a-compelling-brand.html

Helping Companies Use The Science of Marketing to Drive Category Leadership and Get Their Juice Back! June 20, 2012. Ethnography and The Customer: Building a Compelling Brand. This post is dedicated to Molly Miller, my soon to be former VP of Customer Discovery and Innovation,  whose passion for uncovering the needs of customers and developing innovations that meet those needs is unmatched. For those of you that dont know what ethnography is, its the act of immersing yourself in the. While brand guidelin...

3

AbleBrains: My Mother Hates My Marketing

http://ablebrains.typepad.com/ablebrains/2013/05/my-mother-hates-my-marketing.html

Helping Companies Use The Science of Marketing to Drive Category Leadership and Get Their Juice Back! May 02, 2013. My Mother Hates My Marketing. 0160;You never call is the typical refrain I hear from my mother once I finally do write. Or pick up the phone.  Too little, too late I guess.  Or I hear, How come you dont help me when I need it rather than when its convenient? Is another Mom fav. Now swap out mother for customer. Why is it so easy to fall into this trap? Happy Early Mothers Day! 10 years ago,...

4

AbleBrains: Reprise: How Customers Think

http://ablebrains.typepad.com/ablebrains/2013/04/reprise-how-customers-think.html

Helping Companies Use The Science of Marketing to Drive Category Leadership and Get Their Juice Back! April 30, 2013. Reprise: How Customers Think. 10 years ago, Gerald Zaltman. Wrote a book that fundamentally altered the way I view markets and. The consumers that inhabit them - How Customers Think. 0160;The book lays some foundational notions for those of us that wish to pursue Neuro. 0160;Among them include:. Incenting customers to utilize metaphors as they are probed about the products and services th...

5

AbleBrains: AdAge Challenges the Tinfoil Hats | Neuromarketing

http://ablebrains.typepad.com/ablebrains/2013/07/adage-challenges-the-tinfoil-hats-neuromarketing.html

Helping Companies Use The Science of Marketing to Drive Category Leadership and Get Their Juice Back! July 10, 2013. AdAge Challenges the Tinfoil Hats Neuromarketing. Excellent post on AdAges critique of EthicMark and its criticism of neuromarketing. EthicMark. the train has left the station and is heading in the right direction. Recommend you join the 21st century.  Click here. For the full text of the post . Jul 10, 2013 2:37:41 PM. The comments to this entry are closed. My Mother Hates My Marketing.

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broadcastmarket: The worst is yet to come for CBS

http://broadcastmarket.blogspot.com/2008/04/worst-is-yet-to-come-for-cbs.html

News and changes in the broadcast media industry. Tuesday, April 8, 2008. The worst is yet to come for CBS. I just declined an offer from CBS because of its stability. Now, judging from the announcement below, it was a right decision. Dozen of employees from its owned and operated stations, like: WBZ, WBBM, and KPIX. In light of talks with CNN, the cuts are just the beginning. CBS will likely cut at least third of its reporting staff. Subscribe to: Post Comments (Atom). View my complete profile.

broadcastmarket.blogspot.com broadcastmarket.blogspot.com

broadcastmarket: Newspapers as transformers

http://broadcastmarket.blogspot.com/2008/04/newspapers-as-transformers.html

News and changes in the broadcast media industry. Wednesday, April 9, 2008. The age of convergence is forcing newspapers to transform themselves into TV and radio stations. One great example is of Star Tribune that just announced that it is installing. A “stand-up” studio and editing suites, and plans to launch newspaper TV station. 8220;We plan to add a daily newscast, available on demand, and may expand into weather.”. The age of convergence is putting everything on its head. I love it.

broadcastmarket.blogspot.com broadcastmarket.blogspot.com

broadcastmarket: Web 2.0 brilliant explanation

http://broadcastmarket.blogspot.com/2008/04/web-20-brilliant-explanation.html

News and changes in the broadcast media industry. Thursday, April 10, 2008. Web 20 brilliant explanation. Subscribe to: Post Comments (Atom). It is a blog on media by a media researcher. View my complete profile. Web 20 brilliant explanation. Borrell Associates predict 45% growth in online re. The worst is yet to come for CBS. Associated Press and Reuters Beware. 8220;Willy why do you rob banks? That is where the mon. Dying is Easy, Digital is Hard. Http:/ ablebrains.typepad.com/.

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broadcastmarket: April 2008

http://broadcastmarket.blogspot.com/2008_04_01_archive.html

News and changes in the broadcast media industry. Thursday, April 10, 2008. Web 20 brilliant explanation. Wednesday, April 9, 2008. The age of convergence is forcing newspapers to transform themselves into TV and radio stations. One great example is of Star Tribune that just announced that it is installing. A “stand-up” studio and editing suites, and plans to launch newspaper TV station. 8220;We plan to add a daily newscast, available on demand, and may expand into weather.”. Tuesday, April 8, 2008.

karensnyd.blogspot.com karensnyd.blogspot.com

Tales from The Social Media Front Line: July 2008

http://karensnyd.blogspot.com/2008_07_01_archive.html

Tales from The Social Media Front Line. Treading water in a tidal wave of information about social media. Saturday, July 26, 2008. Cardio or Weight Training? Social Media is a Lot of Hard Work. After meeting with other Social Media professionals at Cisco, Intel and SAP, I have noticed three distinct characteristics that appear to contribute to the success of Social Media programs:. 1 Social Media Initiatives came from "the Top:". 2 Internal Community Helps:. And "The Evolution of Social Media at Cisco.

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social media evangelism - Tales From the Social Media Front Line

http://socialmedialista.com/category/social-media-evangelism

Tales From the Social Media Front Line. Are you doing Social Media? Archive for ‘social media evangelism’ category. Your Employees are Your Biggest Advocates. 14 February, 2010 Karen Snyder. Are you still pummeling the public with your ads and messages? Have you noticed that nobody is paying attention? You have to plant the seeds now for a lush and healthy garden — and stop wasting your money on what seems like a quick and easy fix. But don’t just take my word for it. Gia Lyons (. 5 May, 2009 Karen Snyder.

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employee evangelism - Tales From the Social Media Front Line

http://socialmedialista.com/category/employee-evangelism

Tales From the Social Media Front Line. Are you doing Social Media? Archive for ‘employee evangelism’ category. Your Employees are Your Biggest Advocates. 14 February, 2010 Karen Snyder. Are you still pummeling the public with your ads and messages? Have you noticed that nobody is paying attention? You have to plant the seeds now for a lush and healthy garden — and stop wasting your money on what seems like a quick and easy fix. But don’t just take my word for it. Gia Lyons (. Cardio or Weight Training?

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social media campaign - Tales From the Social Media Front Line

http://socialmedialista.com/category/social-media-campaign

Tales From the Social Media Front Line. Are you doing Social Media? Archive for ‘social media campaign’ category. Your Employees are Your Biggest Advocates. 14 February, 2010 Karen Snyder. Are you still pummeling the public with your ads and messages? Have you noticed that nobody is paying attention? You have to plant the seeds now for a lush and healthy garden — and stop wasting your money on what seems like a quick and easy fix. But don’t just take my word for it. Gia Lyons (. The hype around social me...

broadcastmarket.blogspot.com broadcastmarket.blogspot.com

broadcastmarket: Associated Press and Reuters Beware

http://broadcastmarket.blogspot.com/2008/04/associated-press-and-reuters-beware.html

News and changes in the broadcast media industry. Tuesday, April 8, 2008. Associated Press and Reuters Beware. Today, TIM ARANGO. Of New York Times. The home of Edward R. Murrow and Walter Cronkite. Has been considering partnering with Time Warner. On a deal to outsource some of its news-gathering operations to CNN. This announcement shows that CNN is making a strategic move toward B2B relationships. Less than a year ago, The CNN ended a 27-year relationship. Subscribe to: Post Comments (Atom). Associate...

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