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Billy Boyle Blog | Page 2
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Intuitive Bayesian methods for portfolio selection Part II Bayes and Jeffrey. April 7, 2009. Bayes’ theorem in its common form describes the way in which one’s beliefs about observing ‘A’ are updated by having observed ‘B’. Bayes’ theorem relates the conditional and marginal probabilities of events. Has a non-vanishing probability. Each term in Bayes’ theorem has a conventional name:. Is the prior probability or marginal probability of. Is the conditional probability of. Is the conditional probability of.
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On average, our customers have one breast and one testicle – the problem of forecasting | Billy Boyle Blog
https://acasoanalytics.wordpress.com/2010/07/17/on-average-our-customers-have-one-breast-and-one-testicle-–-the-problem-of-forecasting
On average, our customers have one breast and one testicle the problem of forecasting. The ‘ Flaw of Averages. 8216; is alive and well in sales forecasting in CRM software. I have fallen in love with salesforce.com (big time) and have been playing about with the forecasting module; great, but is doesn’t capture the binary nature of a sales opportunity. If I have an opportunity for $100k and assign a subjective probability of 60% that we will get it, what should we put in a forecast? What does it do?
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An Algorithm for Business Success? | Billy Boyle Blog
https://acasoanalytics.wordpress.com/2009/11/29/an-algorithm-for-business-success
An Algorithm for Business Success? What am I actually testing? The process seems pretty simple; do A/B tests on your google ads, your landing pages, your email blasts, your automated workflows etc etc. Eke out success one word change at a time. How do you know you are isolating the one thing you want to test? How do you know you are not just locally optimising in totally the wrong place. Which can be changed easily,. Theory is always underdetermined by the available evidence. Now take an example like Jam...
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A Sales and Marketing ‘Traveller File’ | Billy Boyle Blog
https://acasoanalytics.wordpress.com/2011/09/04/720
A Sales and Marketing ‘Traveller File’. At Owlstone we manufacture complex instrumentation, with lots of parts, and lots of people involved at each step in the process. We have a file of information called a ‘manufacturing traveller’. I think there is a parallel between the manufacture of physical goods and the manufacture of sales. This entry was posted on Sunday, September 4th, 2011 at 10:44 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0. Blog at Wor...
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When Vince Cable Came to Town – The Value of Mentors | Billy Boyle Blog
https://acasoanalytics.wordpress.com/2012/10/03/when-vince-cable-came-to-town-the-value-of-mentors
When Vince Cable Came to Town – The Value of Mentors. This is the text of short talk I gave at the SJIC when Vince Cable came to Cambridge to launch the Growth Accelerator. When we got our first term sheet for $2M, we threw ourselves into learning everything we could about term sheets, the legalese and building a a wonderful spreadsheet model that we intended to deploy to maximum effect during the negotiation! This entry was posted on Wednesday, October 3rd, 2012 at 8:00 am and is filed under Cambridge.
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Marketing Automation and Selling to Scientists | Billy Boyle Blog
https://acasoanalytics.wordpress.com/2013/05/03/marketing-automation-and-selling-to-scientists
Marketing Automation and Selling to Scientists. Recent talk I gave at the The Institute of Direct and Digital Marketing. How we use Marketing Automation to help sell our equipment to scientists. This entry was posted on Friday, May 3rd, 2013 at 7:34 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0. Feed You can leave a response. From your own site. Laquo; Previous Post. Leave a Reply Cancel reply. Enter your comment here. Address never made public).
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Pragmatic Problem Solving | Billy Boyle Blog
https://acasoanalytics.wordpress.com/2009/12/05/pragmatic-problem-solving
There are many ways to come at a problem ranging from thorough analysis through to use of simple heuristics and rules of thumb. I always like it when people can get to an answer by looking at it slightly differently. I came across this one in Baeyer’s book, Information. What is the order of the frequency with which letters appear in English? It is a fundamental part of the scientific method. Must be tested against observations. Of the natural world. Rather than resting solely on. From your own site.
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Quick and Dirty Data Appending | Billy Boyle Blog
https://acasoanalytics.wordpress.com/2011/04/25/quick-and-dirty-data-appending
Quick and Dirty Data Appending. With internet based marketing you generally don’t want to ask for too much information on a webform. One common practice is to take the minimum amount of information on the form and use a ‘data appending’ service e.g. Jigsaw, InsideView or LinkedIn to build out the details for a new lead e.g address and company information. This entry was posted on Monday, April 25th, 2011 at 1:10 pm and is filed under Uncategorized. Feed You can leave a response. From your own site. 8Baye...
