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Sponsors and Supporters - QUAL360 North America - The Leading Qualitative Market Research Conference

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Venue & Accommodation. Association & Media partners. If you are interested in sponsoring Qualitative360 please contact Jens Cornelissen by. Or under 49 30 4672 1028. It’s the best Qualitative Research conference out there:. Over 94% of participants rated the overall quality of the event as “excellent” or “very good”! Get exclusive access to a highly targeted group of delegates. An 8-year history with annual conferences in Europe, Asia and the US. Limited sponsorship opportunities for maximum exposure.

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Accelerant Research: Valentine’s Day Lesson to Marketers: Using Insights to Understand Your Customer Relationship Stages

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Wednesday, February 18, 2015. Valentine’s Day Lesson to Marketers: Using Insights to Understand Your Customer Relationship Stages. CHARLOTTE, NC February 18, 2015 – In a recent survey, Accelerant Research found that 59% of American adults celebrated Valentine’s Day this year. However, lower spending among mature married couples does not equate to disappointment, as Valentine’s Day satisfaction rates are equal across all couples. The survey also found that more than one in three dollars spent on Valentine...

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Accelerant Research: Biggest Surprises and Disappointments Among Super Bowl Advertisers

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Wednesday, February 4, 2015. Biggest Surprises and Disappointments Among Super Bowl Advertisers. CHARLOTTE, NC February 4, 2015 – Actual execution by many of this year’s most anticipated Super Bowl advertisers fell far short of consumer expectations. With Doritos proving to be the biggest disappointment, according to a study by Accelerant Research. Among the advertisers with the highest pregame expectations, only Budweiser, with its homerun ‘ Lost Dog. Accelerant Research conducted the Pre Super Bowl sur...

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Accelerant Research: The Use, Misuse, and Abuse of Sampling Error, Confidence Intervals and Statistical Significance

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Wednesday, April 1, 2015. The Use, Misuse, and Abuse of Sampling Error, Confidence Intervals and Statistical Significance. There are about 250 million adults in America, of every imaginable background and circumstance. So how can a survey of only 800 or 1,000 adults reflect what the entire country is thinking? How can a thousand voices speak for them all? So, a subject highly related to sampling error and standard error is the “margin of error.”. Usually 95 percent. That means that if you asked a que...

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Accelerant Research: Consumer Expectations Highest for Doritos Super Bowl XLIX Advertising, Lowest for Mophie

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Friday, January 30, 2015. Consumer Expectations Highest for Doritos Super Bowl XLIX Advertising, Lowest for Mophie. CHARLOTTE, NC January 30, 2015 – According to a survey by Accelerant Research, 60% of American consumers who are planning to watch the Super Bowl this weekend are expecting to be highly entertained by Doritos advertising, more than any other brand purchasing ad time during this year’s game. The Seattle Seahawks are by far the fan favorite for Super Bowl XLIX. Nearly half (48%) of those plan...

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