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Madison Avenue: The "SuperSized" Economy; There is no "value added."
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Thursday, August 19, 2010. The "SuperSized" Economy; There is no "value added.". We're headed for more bad economic times. It's not a question as if we're asking, "Are we headed for more economic hardships? It's a fact. We are. And here's why. The bottom line here is that we've already "SuperSized" the economy the same way McDonald's "supersized us. We found out it was unhealthy. Food scientists are just wonderful. Posted by H. Martin Calle. Subscribe to: Post Comments (Atom). Calle and Company Web Site.
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Madison Avenue: February 2010
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Sunday, February 07, 2010. In it's best marketing decision since Dick and Maurice McDonald put hamburgers on the menu and the Speedy Service System in place McDonald's has given America Free Wi-Fi at 11,500 of 14,000 locations . an event equally rivaling America's first lunar landing in terms of being able to Socially Engineer or change consumer habits and practices. Same old crowd. No laptops walked in the door, but hey! And check it out. Nice move McDonald's. I'm lovin' it! Posted by H. Martin Calle.
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Madison Avenue: What business are you really in?
http://advertising-age.blogspot.com/2010/07/what-business-are-you-really-in.html
Monday, July 12, 2010. What business are you really in? My friend Ray Baird is President of RiechesBaird, one of the world's top B2B ad agencies. Ray publishes a great blog called GigaBrand. Go there. Ray always asks great questions like "What business are you really in? Posted by H. Martin Calle. Labels: Enterprise Resource Planning. Ringing a Myopic bell. If it is about the solution, ERP is a about how much easier it can make your life. Subscribe to: Post Comments (Atom). Great Minds Like A Good Think.
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Madison Avenue: April 2010
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Tuesday, April 20, 2010. Forbes Columnist Sramana Mitra features OraQuel on April 15's 1M/1M Strategy Round Table. Forbes Columnist Sramana Mitra covered my OraQuel and OraQuel's Heart Smart Oral Care positioing on her weekly 1M/1M Strategy Roundtable April 15. I was honored to be selected as the show's opening presenter. Sramana's counsel is that OraQuel is essentially on track and that we need to keep doing what we are doing. Take a listen to the broadcast here. Sramana Mitra has been an entrepreneur a...
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Madison Avenue: August 2010
http://advertising-age.blogspot.com/2010_08_01_archive.html
Thursday, August 19, 2010. The "SuperSized" Economy; There is no "value added.". We're headed for more bad economic times. It's not a question as if we're asking, "Are we headed for more economic hardships? It's a fact. We are. And here's why. The bottom line here is that we've already "SuperSized" the economy the same way McDonald's "supersized us. We found out it was unhealthy. Food scientists are just wonderful. Posted by H. Martin Calle. Tuesday, August 17, 2010. What if we vote for no one? I know vo...
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Madison Avenue: July 2012
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Tuesday, July 24, 2012. Is your product positioning "corn fed? Is your product positioning "corn fed? Why do I ask? This expenditure is exactly the same thing as infusing cattle or elk with artificial life inducing steroids, antibiotics and hormones. Want to get your consumer package good product (or a product in any other category for that matter) on a more beneficial grass fed positioning? Posted by H. Martin Calle. Wednesday, July 18, 2012. How did Coke find happiness? Posted by H. Martin Calle. I per...
advertising-age.blogspot.com
Madison Avenue: July 2010
http://advertising-age.blogspot.com/2010_07_01_archive.html
Monday, July 12, 2010. What business are you really in? My friend Ray Baird is President of RiechesBaird, one of the world's top B2B ad agencies. Ray publishes a great blog called GigaBrand. Go there. Ray always asks great questions like "What business are you really in? Posted by H. Martin Calle. Labels: Enterprise Resource Planning. Subscribe to: Posts (Atom). Great Minds Like A Good Think. Calle and Company Web Site. View my complete profile. Feed on MADISON AVENUE. Enter your email address:. The Cott...
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Madison Avenue: The Strategy of Whiz Kids
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Wednesday, March 21, 2012. The Strategy of Whiz Kids. But in this is the point that the two competitors target audiences based on "cost-of-entry" parameters. Things taken for granted by the majority. An adult with no children would feel uncomfortable working with our orthodontist. A child would feel uncomfortable being treated in a room surrounded by 55 year old adults. So how would orthodontists better differentiate themselves within their respective audiences? The flavor and aroma. So you see, we h...
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Madison Avenue: California Governor's Election - Let's Delist The Candidates
http://advertising-age.blogspot.com/2010/08/california-governors-election.html
Tuesday, August 17, 2010. California Governor's Election - Let's Delist The Candidates. Who do you vote for when there's no one to vote for? The front runner is front runner simply by means of having the largest budget. She has no political experience outside of the CEO and corporate ladder's suite. The other two . well . they're the other two candidates. So what would happen if everyone meaning the popular voters simply did not take part in the election? What if we vote for no one? Feed on MADISON AVENUE.
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Madison Avenue: June 2010
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Tuesday, June 29, 2010. How do you tell a brand's story? Marketing: Is your brand telling a great story or telling a story greatly? How do you tell a brand's story? Contrary to popular belief most brands tell a great story. At least that's what they believe. In reality they're telling a story greatly. What's the difference? What are examples of brands that tell their stories greatly? What are examples of brands that tell a great story? Now that's telling a great story, not telling a story greatly. You ne...
