A blog about tools and methods for brand strategy, communication and advertising strategy. Ein Blog über Markenführung & Werbestrategien.
http://account-planning-confessions.blogspot.com/
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ACCOUNT PLANNING METHODS | account-planning-confessions.blogspot.com Reviews
https://account-planning-confessions.blogspot.com
A blog about tools and methods for brand strategy, communication and advertising strategy. Ein Blog über Markenführung & Werbestrategien.
account-planning-confessions.blogspot.com
ACCOUNT PLANNING METHODS: Kurt Vonnegut's Storytelling Schemes
http://account-planning-confessions.blogspot.com/2014/03/kurt-vonneguts-storytelling-schemes.html
For strategists interested in planning tools used in the field of brand and communication strategy. It's about practical planning techniques and the concepts that guide a brand strategist's thinking. Kurt Vonnegut's Storytelling Schemes. Subscribe to: Post Comments (Atom). Subscribe via RSS feed. View my complete profile. Kurt Vonneguts Storytelling Schemes. From The Head Of Zeus Jones. Quotations about Strategy and Planning. Warc Blogs - Marketing opinion and insight warc.com.
ACCOUNT PLANNING METHODS: Think negative!
http://account-planning-confessions.blogspot.com/2013/11/think-negative.html
For strategists interested in planning tools used in the field of brand and communication strategy. It's about practical planning techniques and the concepts that guide a brand strategist's thinking. Have you ever experienced the reluctancy of colleagues and clients to react positively to questions, thoughts or propositions that use words like "confront", "oppose", "counter-", "vs", "non-", "problem" etc? Imagine the following piece of conversation:. In the made-up conversation above the consultant tries...
ACCOUNT PLANNING METHODS: April 2015
http://account-planning-confessions.blogspot.com/2015_04_01_archive.html
For strategists interested in planning tools used in the field of brand and communication strategy. It's about practical planning techniques and the concepts that guide a brand strategist's thinking. You are NOT a storyteller" you just repeat a funny word you heard somewhere. Subscribe to: Posts (Atom). Subscribe via RSS feed. View my complete profile. You are NOT a storyteller you just repeat a funn. From The Head Of Zeus Jones. Quotations about Strategy and Planning.
ACCOUNT PLANNING METHODS: How digitally smart is your company? Take the Digital Customer Centricity Test!
http://account-planning-confessions.blogspot.com/2014/01/how-digitally-smart-is-your-company.html
For strategists interested in planning tools used in the field of brand and communication strategy. It's about practical planning techniques and the concepts that guide a brand strategist's thinking. How digitally smart is your company? Take the Digital Customer Centricity Test! Http:/ www.booz.com/global/home/what-we-think/digitization/toolkit/digital-customer-centricity-profiler. Subscribe to: Post Comments (Atom). Subscribe via RSS feed. View my complete profile. The WRAP rules for better decisions.
ACCOUNT PLANNING METHODS: Why smart people struggle with strategy
http://account-planning-confessions.blogspot.com/2015/02/why-smart-people-struggle-with-strategy.html
For strategists interested in planning tools used in the field of brand and communication strategy. It's about practical planning techniques and the concepts that guide a brand strategist's thinking. Why smart people struggle with strategy. The problem with smart people is that they are used to seeking and finding. Right answer; unfortunately, in strategy there is no single right answer to find. Strategy requires making choices about an uncertain future. Subscribe to: Post Comments (Atom).
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How to create Advertising that sells by David Ogilvy | The Brand Book
https://thebrandbook.wordpress.com/2011/04/24/how-to-create-advertising-that-sells-by-david-ogilvy
Thoughts and opinions on Digital Marketing. MakeMyTrip.com does a Domino’s and how! How to create Advertising that sells by David Ogilvy. April 24, 2011. Why not share it with your friends and colleagues:. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. Notify me of new comments via email. Over th...
The Future of Social Web and Facebook’s Vision for Brands being Social | The Brand Book
https://thebrandbook.wordpress.com/2011/03/15/the-future-of-social-web-and-facebooks-vision-for-brands-being-social
Thoughts and opinions on Digital Marketing. The Pursuit of Personalisation – the Holy Grail of Digital Marketing. MakeMyTrip.com does a Domino’s and how! The Future of Social Web and Facebook’s Vision for Brands being Social. March 15, 2011. It comes as no surprise that when Facebook makes an observation, people tend to listen. So when the UK commercial director at Facebook spoke at the TFM&A event, his thoughts captured headlines. Here are some key takeaways from that session. Friends influence each oth...
Dial ‘F’ for Facebook | The Brand Book
https://thebrandbook.wordpress.com/2011/01/22/dial-f-for-facebook
Thoughts and opinions on Digital Marketing. Making sense of the AIDA model in the digital world. The Pursuit of Personalisation – the Holy Grail of Digital Marketing. Dial ‘F’ for Facebook. January 22, 2011. Earlier this week, I was doing some social media analysis on the brands in the UK cereal market. I wasn’t surprised to find out that Kellogg’s is running Google ads to promote Crunchy Nut’s Facebook page. It wouldn’t be wrong to say that Facebook has in fact become the. What do you think? Jan 23, 2011.
The Pursuit of Personalisation – the Holy Grail of Digital Marketing | The Brand Book
https://thebrandbook.wordpress.com/2011/02/20/the-pursuit-of-personalisation-the-holy-grail-of-digital-marketing
Thoughts and opinions on Digital Marketing. Dial ‘F’ for Facebook. The Future of Social Web and Facebook’s Vision for Brands being Social. The Pursuit of Personalisation – the Holy Grail of Digital Marketing. February 20, 2011. Enter 2011. Although the tenet information is power certainly still stands, I wonder if marketers in the digital age have managed to use that ‘information’ into the marketing messages? As always, thoughts and comments below please. Why not share it with your friends and colleagues:.
Catch me if you can!? – the dawn of Engagenomics | The Brand Book
https://thebrandbook.wordpress.com/2010/10/23/catch-me-if-you-can-the-dawn-of-engagenomics
Thoughts and opinions on Digital Marketing. The case for digital marketing in India – where is Asia’s digital sleeper heading to? Making sense of the AIDA model in the digital world. Catch me if you can! 8211; the dawn of Engagenomics. October 23, 2010. Let’s consider this. You are in the market to buy a new mobile phone. Where do you start? As a rule of thumb, the more two-way the dialogue, the more you can assume someone is engaged. Starbucks has just recently developed Starbucks Digital Network (SDN) ...
Warc Blogs - Marketing opinion and insight | warc.com
http://www.warc.com/Content/Blogs/Blog.aspx
Pinpoint the case evidence you need – search by industry, objective, media and more. Creative TV and video executions from the most innovative and market-leading brands. Browse campaigns from the world's leading advertising and marketing effectiveness awards. The latest from our annual case study competitions. Our ranking of the world's best marketing campaigns and companies. Browse Warc by subject. Consumer research and insight. Media channels and touchpoints. Key Warc papers on marketing best practice.
Meta-communication | warc.com
http://www.warc.com/Blogs/Metacommunication.blog?ID=2037
Pinpoint the case evidence you need – search by industry, objective, media and more. Creative TV and video executions from the most innovative and market-leading brands. Browse campaigns from the world's leading advertising and marketing effectiveness awards. The latest from our annual case study competitions. Our ranking of the world's best marketing campaigns and companies. Browse Warc by subject. Consumer research and insight. Media channels and touchpoints. Key Warc papers on marketing best practice.
The Brand Book | thoughts and opinions on Digital Marketing | Page 2
https://thebrandbook.wordpress.com/page/2
Thoughts and opinions on Digital Marketing. The case for digital marketing in India – where is Asia’s digital sleeper heading to? October 9, 2010. Digital Marketing in India. The scope for reaching a consumer using digital media can be best guaged by the positive trends where the maximum searches for products such as mobile phones and laptops are originating from India! Google Trends report for search term ‘Mobile phones’. Digital medium – moving from mass advertising to personalised engagement. 3 Brands...
MakeMyTrip.com does a Domino’s and how! | The Brand Book
https://thebrandbook.wordpress.com/2011/04/17/makemytrip-com-does-a-dominos-and-how
Thoughts and opinions on Digital Marketing. The Future of Social Web and Facebook’s Vision for Brands being Social. How to create Advertising that sells by David Ogilvy. MakeMyTrip.com does a Domino’s and how! April 17, 2011. Let’s face it. Social Media is one of the biggest trends in Marketing today. In the world of marketing, it seems like you can’t escape all the talk about social media these days. It’s a fact: Your customers and prospective customers have a bigger voice than ever before! Website to a...
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Strona wykorzystuje pliki cookies. Jeśli wyrażasz zgodę na używanie cookies, zostaną one zapisane w pamięci twojej przeglądarki. W przypadku nie wyrażenia zgody nie jesteśmy w stanie zagwarantować pełnej funkcjonalności strony! Profesjonalny osąd jako fundament rewizji finansowej. Oszacowanie czynników ryzyka, które mogą prowadzić do oszustw w sprawozdaniu finansowym. Analiza porównawcza szacowania istotności. Kto i kiedy musi złożyć zeznanie podatkowe. Kto przetrwa kryzys gospodarczy. Biegły Rewident nr...
account-planning-confessions.blogspot.com
ACCOUNT PLANNING METHODS
For strategists interested in planning tools used in the field of brand and communication strategy. It's about practical planning techniques and the concepts that guide a brand strategist's thinking. Actionability - A criterion underserved by strategy. But is the strategy good for the communicators? Strategic consumer orientation is certainly absolutely justified but it's important to highlight the company/agency side of the coin, too. Http:/ www.contagiousmagazine.com/2013/10/a safe distance....While...
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account | plus
Willkommen auf meiner Seite. Kfm Dienstleistung für Klein- und Mittelständische Betriebe.
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