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CMYK to RGB: The Art of Print, Digital and Cross-Media Integration

Friday, October 12, 2012. Pre-Planning Direct Mail Lowers Postage Costs. Most days we are contacted by a customer in panic, needing to immediately get a mailpiece into the mail stream. And they need it to go out. That's a savings of $700 for simply being more proactive. We cringe when we see this happen (and it does). Or perhaps adding variable data to further drive up response rates. Get more without spending more. Isn't that what every organization is trying to do these days? Posted by Don Blais. Every...

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CMYK to RGB: The Art of Print, Digital and Cross-Media Integration | accuprintblog.com Reviews

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Friday, October 12, 2012. Pre-Planning Direct Mail Lowers Postage Costs. Most days we are contacted by a customer in panic, needing to immediately get a mailpiece into the mail stream. And they need it to go out. That's a savings of $700 for simply being more proactive. We cringe when we see this happen (and it does). Or perhaps adding variable data to further drive up response rates. Get more without spending more. Isn't that what every organization is trying to do these days? Posted by Don Blais. Every...

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CMYK to RGB: The Art of Print, Digital and Cross-Media Integration | accuprintblog.com Reviews

https://accuprintblog.com

Friday, October 12, 2012. Pre-Planning Direct Mail Lowers Postage Costs. Most days we are contacted by a customer in panic, needing to immediately get a mailpiece into the mail stream. And they need it to go out. That's a savings of $700 for simply being more proactive. We cringe when we see this happen (and it does). Or perhaps adding variable data to further drive up response rates. Get more without spending more. Isn't that what every organization is trying to do these days? Posted by Don Blais. Every...

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CMYK to RGB: The Art of Print, Digital and Cross-Media Integration: August 2011

http://www.accuprintblog.com/2011_08_01_archive.html

Friday, August 19, 2011. CMO Council 2011 "State of Marketing" Outlook Published. Once again, but more emphasized this year, is the need for campaign measurement and results analytics. Chief Marketing Officers know they must justify budgets and marketing spend, and simply want to know "is this working? Cross-media applications also are a primary marketing consideration. Posted by Don Blais. Links to this post. Subscribe to: Posts (Atom). There was an error in this gadget. Printing (Digital and Offset).

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CMYK to RGB: The Art of Print, Digital and Cross-Media Integration: 7 Ways to Creatively Use Envelopes for Marketing

http://www.accuprintblog.com/2012/09/7-ways-to-creatively-use-envelopes-for.html

Friday, September 28, 2012. 7 Ways to Creatively Use Envelopes for Marketing. Envelopes carry your message. Because most of us view an envelope in utilitarian terms, they are often an overlooked asset in your direct marketing toolbox. Consider these possibilities when ordering your next lot of envelopes:. Full color envelope printing. Every business sends out mailed items: invoices, statements, proposals, business letters, newsletters, intro packages and more. Why let that opportunity go to waste? Litera...

3

CMYK to RGB: The Art of Print, Digital and Cross-Media Integration: Cost vs. Return: The Value Tug-of-War

http://www.accuprintblog.com/2012/04/cost-vs-return-value-tug-of-war.html

Tuesday, April 24, 2012. Cost vs. Return: The Value Tug-of-War. The purest form of exchange would have to be the old system of bartering. Each party had a perceived value of their product or service, and placed a direct value on their partner's goods and services. At best, you hoped to get an even exchange. But the real goal was to walk away from the transaction getting something of greater value than you gave. This is smart business, right? Most folks would say "sure, let's do it". By introducing a ...

4

CMYK to RGB: The Art of Print, Digital and Cross-Media Integration: Pre-Planning Direct Mail Lowers Postage Costs

http://www.accuprintblog.com/2012/10/pre-planning-direct-mail-lowers-postage.html

Friday, October 12, 2012. Pre-Planning Direct Mail Lowers Postage Costs. Most days we are contacted by a customer in panic, needing to immediately get a mailpiece into the mail stream. And they need it to go out. That's a savings of $700 for simply being more proactive. We cringe when we see this happen (and it does). Or perhaps adding variable data to further drive up response rates. Get more without spending more. Isn't that what every organization is trying to do these days? Posted by Don Blais.

5

CMYK to RGB: The Art of Print, Digital and Cross-Media Integration: June 2010

http://www.accuprintblog.com/2010_06_01_archive.html

Wednesday, June 9, 2010. QR Codes Are All Around You. And if you are still unsure how they would apply to your business, call us. Accuprint can expand the possibilities of these codes by implementing variable codes in direct mail pieces, and allowing marketers to track where, when and on what device their codes were scanned. This is invaluable information from a marketing analytics standpoint. Leave a comment if you've used these codes before, or let us know where you've seen them "in the wild".

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CMYK to RGB: The Art of Print, Digital and Cross-Media Integration

Friday, October 12, 2012. Pre-Planning Direct Mail Lowers Postage Costs. Most days we are contacted by a customer in panic, needing to immediately get a mailpiece into the mail stream. And they need it to go out. That's a savings of $700 for simply being more proactive. We cringe when we see this happen (and it does). Or perhaps adding variable data to further drive up response rates. Get more without spending more. Isn't that what every organization is trying to do these days? Posted by Don Blais. Every...

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