larryclayman.blogspot.com
Notes from a 21st Century “Mad” Man: My Digital Devices are Cluttering My Already Cluttered Brain
http://larryclayman.blogspot.com/2012/03/my-digital-devices-are-cluttering-my.html
Tuesday, March 20, 2012. My Digital Devices are Cluttering My Already Cluttered Brain. I remember the thrill I had when I purchased my first Palm Pilot. This handy device would help me organize my day, keep track of appointments and, in general, tidy up my life (which needs considerable tidiness). Then, I purchased a cell phone using the same operating system and discovered that I now no longer needed to carry two devices around. I was down to one. Does the client have wi-fi? View my complete profile.
larryclayman.blogspot.com
Notes from a 21st Century “Mad” Man: How Do You Put a Value on Experience?
http://larryclayman.blogspot.com/2012/04/how-do-you-put-value-on-experience.html
Friday, April 13, 2012. How Do You Put a Value on Experience? I didn't ask how much it costs but average cost for the procedure tends to run around $2,000 per eye. One of the reasons the procedure only takes 7 minutes is that the skilled doctor has done so many of these surgeries that he/she has developed a high skill level which allows for the surgery being completed in a short period of time. We don't hold this against the doctor. On the contrary, we applaud him for his skill and efficiency. Switzerlan...
larryclayman.blogspot.com
Notes from a 21st Century “Mad” Man: January 2012
http://larryclayman.blogspot.com/2012_01_01_archive.html
Tuesday, January 24, 2012. Are You Providing A Showroom For Your Competitors? I recently read that the large brick and mortar retailers (particularly Target) are very concerned about the practice of potential customers walking their stores to see what's new and then leave the store empty handed only to purchase the same product online from a different company. This practice of turning stores into showrooms for online retailers is of grave concern to the future of conventional retailing. 2 Always know you...
larryclayman.blogspot.com
Notes from a 21st Century “Mad” Man: May 2011
http://larryclayman.blogspot.com/2011_05_01_archive.html
Monday, May 16, 2011. The Four P's and their place in marketing nirvana. Marketing classes have always emphasized the importance of "the 4 P's" when determining how to launch a product (or a company for that matter). For those who missed class that day, the 4 P's are. 8226; Place (distribution). So let's take a quick trip through the P's as I see it. What are you hoping to add to that cost to create your profit? How important is it that your price be priced similar to the competition? If your product is ...
larryclayman.blogspot.com
Notes from a 21st Century “Mad” Man: September 2011
http://larryclayman.blogspot.com/2011_09_01_archive.html
Tuesday, September 20, 2011. Thought Going Digital Was Easy? Take a Look at Netflix. .but you may want to cover your eyes. Netflix decided to add instant streaming to its offering. Great idea. The time had come. It had come so fast in fact that the CEO Reed Hastings was quoted as saying that the future of Netflix was in streaming. It almost sounded like the company had to keep sending out those nasty little DVDs for a while longer but they really didn't like it. So what did Mr. Hastings do? Musings on Ma...
larryclayman.blogspot.com
Notes from a 21st Century “Mad” Man: February 2012
http://larryclayman.blogspot.com/2012_02_01_archive.html
Thursday, February 16, 2012. Why Macs Could Be the Dominant Computer in Corporate America in 5 Years. They prepped the market for the final play. The real question is what will make Mountain Lion the same! It will now share many of the same features that we have all become accustomed to using on our iPhones and iPads, namely a beautiful touch screen device that will share much of the same functionality as Apple's other devices. Want that type larger? Pinch it open. Want it smaller? We've been writing abo...
larryclayman.blogspot.com
Notes from a 21st Century “Mad” Man: I guess I've Gone Digital (Musically Speaking)
http://larryclayman.blogspot.com/2012/05/i-guess-ive-gone-digital-musically.html
Thursday, May 3, 2012. I guess I've Gone Digital (Musically Speaking). So what did I do yesterday? I had a hankering for buying 3 CDs (is that even what you call them if you are not buying the disc? That had been on my list. So it was time to put my money where my mouth is and take a trip to my local independent record/CD/vinyl store. But that's not what I did. I downloaded them from iTunes. Was it laziness? What's ironic about two of the CDs I purchased is that one is So Beautiful or So What. Switzerlan...
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Notes from a 21st Century "Mad" Man | Ideas on marketing, media, music, pop culture and more. | Page 2
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Notes from a 21st Century Mad Man. Ideas on marketing, media, music, pop culture and more. Newer posts →. Why Is Branding Really Important and What Am I Really Getting For It? This is a question that we hear all the time. The clamber for the answer to that question has gotten louder and louder as the web has become a greater and greater force? What does all of this mean for your brand? Advertising and marketing work. But for it to work, you can’t run an ad here and online campaign there and exp...Some ra...
larryclayman.wordpress.com
A Sad Day in Cleveland, Ohio | Notes from a 21st Century "Mad" Man
https://larryclayman.wordpress.com/2013/08/14/a-sad-day-in-cleveland-ohio
Notes from a 21st Century Mad Man. Ideas on marketing, media, music, pop culture and more. Making a Statement About Gray Hoodies. When is Counter-Messaging Important? A Sad Day in Cleveland, Ohio. Will serve that need. If that is the case, how will the news (whether digital or print) be well served by cutting half of the newsroom? I don’t think so. Now we have the Washington Post being bought by Jeff Bezos (Amazon). That leaves one family owned independent newspaper left from the grand old newspaper ...
larryclayman.blogspot.com
Notes from a 21st Century “Mad” Man: March 2012
http://larryclayman.blogspot.com/2012_03_01_archive.html
Monday, March 26, 2012. Is our job to create great advertising or satisfy our clients? I recently read a great article in the WSJ about creativity and where it comes from. I am always inspired by reading these kinds of articles. It's the same exhilaration I feel when I hear a creative speaker or watch a movie that isn't afraid to take some risks or listen to music that stretches my appreciation for lyric or sound. Ah now, there's the rub. Were they off base in their thinking? In the end, it really doesn'...
