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Acworth Copywriting - Helping Acworth businesses improve their bottom line through more productive ads

Here are three examples of bad USPs. Don’t let your business follow their lead. Bad Unique Sales Propositions (USP) are easy to identify, perhaps because they are the easiest and most abundant to come across. Most companies have slogans or other catch phrases tacked under their logo. Sometimes they are trying to be clever, as if clever sells. (It doesn’t.). Continue Reading →. Does a USP have to be confined to just words? Continue Reading →. At a loss for benefits to promote for your product? A USP diffe...

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Acworth Copywriting - Helping Acworth businesses improve their bottom line through more productive ads | acworthcopywriting.com Reviews

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Here are three examples of bad USPs. Don’t let your business follow their lead. Bad Unique Sales Propositions (USP) are easy to identify, perhaps because they are the easiest and most abundant to come across. Most companies have slogans or other catch phrases tacked under their logo. Sometimes they are trying to be clever, as if clever sells. (It doesn’t.). Continue Reading →. Does a USP have to be confined to just words? Continue Reading →. At a loss for benefits to promote for your product? A USP diffe...

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Acworth Copywriting - Helping Acworth businesses improve their bottom line through more productive ads | acworthcopywriting.com Reviews

https://acworthcopywriting.com

Here are three examples of bad USPs. Don’t let your business follow their lead. Bad Unique Sales Propositions (USP) are easy to identify, perhaps because they are the easiest and most abundant to come across. Most companies have slogans or other catch phrases tacked under their logo. Sometimes they are trying to be clever, as if clever sells. (It doesn’t.). Continue Reading →. Does a USP have to be confined to just words? Continue Reading →. At a loss for benefits to promote for your product? A USP diffe...

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acworthcopywriting.com

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At a loss for benefits to promote for your product? Then don’t do this. Acworth Copywriting -

http://www.acworthcopywriting.com/loss-benefits-promote-product-dont

At a loss for benefits to promote for your product? Then don’t do this. When you are thinking up creative ways to promote your product or service, you should be thinking about its USP. The lure of finishing quickly and ending the pain of creative discovery, however, can lead you into a trap that you would be best to avoid…. What I’m talking about is the temptation to focus on a minute difference that your product has over its competitors, blowing it up and placing substantial emphasis on it. Any differen...

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Acworth Copywriting - Page 3 of 3 - Helping Acworth businesses improve their bottom line through more productive ads

http://www.acworthcopywriting.com/page/3

The qualities that make your layout steal attention from your competitors. To make money, the first thing your ad must do, regardless of how great the product or service is that it promotes, is to grab a reader’s attention. Typically we think of your headline as the most important element that does this. But we mustn’t forget the importance of your ad’s layout in this process.…. Continue Reading →. Not doing this one thing will cost you dearly. How do you know how well your ad is performing? Page 3 of 3.

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Examples of modern USPs - Acworth Copywriting

http://www.acworthcopywriting.com/examples-modern-usps

Examples of modern USPs. One of the best ways of learning a new concept is by seeing examples in action. In a previous article I wrote about classic USPs. In this article I want to review some modern USPs…. A very successful one has been Wal-Mart’s: Save Money. Live Better. This one is powerful because it goes beyond pointing out that you can shop cheaply at Wal-Mart. You can shop cheaply at several stores. But what specific benefit do you receive if you buy at Wal-Mart? The Dyson or FedEx USPs above are...

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Headlines Archives • Acworth Copywriting -

http://www.acworthcopywriting.com/category/headlines

How to hold your reader’s attention longer. Some ads are long. They have lots of words and paragraphs. All of those words and paragraphs are meant to grab the reader’s attention, hold their attention, build up their emotional response, justify that response with facts, and motivate them into specific action at your request. But long can be daunting. Continue Reading →. Apply this daily technique to improve your headline-writing skills. Continue Reading →. Continue Reading →. I want to cover the advantage...

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Secret Tips Archives • Acworth Copywriting -

http://www.acworthcopywriting.com/category/secret-tips

Category Archives: Secret Tips. Is your business in trouble? Do you know what your USP is? The Unique Selling Proposition (USP) is vital for every business person to develop for their product or service. Yet today, as was in the past, the USP still seems to remain a rarity in a business’s marketing plan. You can capitalize on this. Continue Reading →. How to hold your reader’s attention longer. Continue Reading →. Neglect this aspect of your ad and you’ll miss sales. Continue Reading →. You must ask the ...

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acworthcopywriting.com

Acworth Copywriting - Helping Acworth businesses improve their bottom line through more productive ads

Here are three examples of bad USPs. Don’t let your business follow their lead. Bad Unique Sales Propositions (USP) are easy to identify, perhaps because they are the easiest and most abundant to come across. Most companies have slogans or other catch phrases tacked under their logo. Sometimes they are trying to be clever, as if clever sells. (It doesn’t.). Continue Reading →. Does a USP have to be confined to just words? Continue Reading →. At a loss for benefits to promote for your product? A USP diffe...

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