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Advertising Creativity

It comes to people naturally. It’s a gift. It can’t be taught. It can't be learned. Or can it? February 23, 2009. Engineers are uncreative. NOT. Some folks get all uptight when they have to create messages for IT folks or, worse, high-tech engineers. But guess what? They respond to eye-catching, creative messages just like the rest of us. My creative partner and I teamed up to nail down this ad in a very short time. And best of all, the marketplace responded with kudos.and dollars. February 16, 2009.

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Advertising Creativity | ad-creativity.blogspot.com Reviews
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It comes to people naturally. It’s a gift. It can’t be taught. It can't be learned. Or can it? February 23, 2009. Engineers are uncreative. NOT. Some folks get all uptight when they have to create messages for IT folks or, worse, high-tech engineers. But guess what? They respond to eye-catching, creative messages just like the rest of us. My creative partner and I teamed up to nail down this ad in a very short time. And best of all, the marketplace responded with kudos.and dollars. February 16, 2009.
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Advertising Creativity | ad-creativity.blogspot.com Reviews

https://ad-creativity.blogspot.com

It comes to people naturally. It’s a gift. It can’t be taught. It can't be learned. Or can it? February 23, 2009. Engineers are uncreative. NOT. Some folks get all uptight when they have to create messages for IT folks or, worse, high-tech engineers. But guess what? They respond to eye-catching, creative messages just like the rest of us. My creative partner and I teamed up to nail down this ad in a very short time. And best of all, the marketplace responded with kudos.and dollars. February 16, 2009.

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Advertising Creativity: Selling a concept? Try keeping it simple.

http://ad-creativity.blogspot.com/2008/11/selling-concept-keep-it-simple.html

It comes to people naturally. It’s a gift. It can’t be taught. It can't be learned. Or can it? November 17, 2008. Try keeping it simple. It’s tough enough to sell a tangible thing, like a new brand of dog food. But what do you do when you’re hawking a “tax-advantaged financial account”? Heck, as a creative guy, I didn’t even know what the phrase meant. I was supposed to help create an ad about FSAs, Flexible Spending Accounts. We opted to focus on the Number One benefit:. View my complete profile.

2

Advertising Creativity: Engineers are uncreative. NOT.

http://ad-creativity.blogspot.com/2009/02/engineers-are-uncreative-not.html

It comes to people naturally. It’s a gift. It can’t be taught. It can't be learned. Or can it? February 23, 2009. Engineers are uncreative. NOT. Some folks get all uptight when they have to create messages for IT folks or, worse, high-tech engineers. But guess what? They respond to eye-catching, creative messages just like the rest of us. My creative partner and I teamed up to nail down this ad in a very short time. And best of all, the marketplace responded with kudos.and dollars.

3

Advertising Creativity: B2B buyers are consumers, too.

http://ad-creativity.blogspot.com/2009/02/b2b-buyers-are-consumers-too.html

It comes to people naturally. It’s a gift. It can’t be taught. It can't be learned. Or can it? February 16, 2009. B2B buyers are consumers, too. It's easy to forget that business-to-business buyers are people just like you and me. They respond to the same types of messages, images and offers. Hey, we were all raised on the same TV commercials, reading the same magazine ads (when people read such media), and looking at the same billboards. See the fellow manning the reservation computer?

4

Advertising Creativity: Can a guy really talk until he runs out of air?

http://ad-creativity.blogspot.com/2008/11/can-guy-really-talk-until-he-drops.html

It comes to people naturally. It’s a gift. It can’t be taught. It can't be learned. Or can it? November 9, 2008. Can a guy really talk until he runs out of air? Okay, you get an assignment from a wireless phone company. Promote a special offer - incoming calls are FREE for a year. What do you do? Tell prospects that incoming calls are FREE for a year? Or do you go for an eye-grabbing idea? Creativity won out. And it didn't take a really BIG idea. Just a humorous illustration of a well known phrase.

5

Advertising Creativity: Which is more creative: Brand or direct?

http://ad-creativity.blogspot.com/2008/11/which-is-more-creative-brand-or-direct.html

It comes to people naturally. It’s a gift. It can’t be taught. It can't be learned. Or can it? November 10, 2008. Which is more creative: Brand or direct? Brand advertising people like to think they’re the. They sweat over ideas, not offers. Across the street, direct-response folks see brand agencies as full of fluff. All tell and no sell. Silly. Both sides make good points. But both are wrong. At their best, brand and direct melt into each other. View my complete profile.

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Advertising Creativity

It comes to people naturally. It’s a gift. It can’t be taught. It can't be learned. Or can it? February 23, 2009. Engineers are uncreative. NOT. Some folks get all uptight when they have to create messages for IT folks or, worse, high-tech engineers. But guess what? They respond to eye-catching, creative messages just like the rest of us. My creative partner and I teamed up to nail down this ad in a very short time. And best of all, the marketplace responded with kudos.and dollars. February 16, 2009.

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