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Meta-Media: Good Writing Is Good Marketing

http://www.meta-media.net/2012/02/good-writing-is-good-marketing.html

Less Hype, More Intrigue. A blog about MarCom / Art Promotion). Good Writing Is Good Marketing. Good writing is good marketing. Good writing is not interchangeable with bad or adequate writing. There’s a real difference, not only in the writing per se, but in its effect. It’s also a mistake to think that effective SEO writing is equivalent to good writing. Improved search ranking and site traffic is just an opening; you also need to close. Good SEO writing that cannot make a persuasive case...As marketin...

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Meta-Media: Zen Marketing: Passive Dimensions of Creating Positive Impressions

http://www.meta-media.net/2013/02/zen-marketing-passive-dimensions-of.html

Less Hype, More Intrigue. A blog about MarCom / Art Promotion). Zen Marketing: Passive Dimensions of Creating Positive Impressions. Do something amazing, requiring a ridiculous amount of time and devotion. Then make no effort. To promote it. Later, do the same thing again. It’s an exercise in discipline, craft, and generosity; and an investment—however elusive or indirect—in future returns. To inflate your accomplishments to oversized proportions, but practice. Make all of these steps meaningful and orga...

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Meta-Media: August 2012

http://www.meta-media.net/2012_08_01_archive.html

Less Hype, More Intrigue. A blog about MarCom / Art Promotion). To the Artist in Search of a Marketing Strategy (Part 1). 8212;is to provide a space for others to intensify/explore their own thoughts and feelings. The details of your life/struggle are not inherently interesting. Really, who cares? What is your “journey” compared to those of Picasso, Da Vinci et al? Not much. However, the relationship of your work. Click label below ( Marketing Strategy for Artists. For Parts 1-3. Click Arts promotion.

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Meta-Media: To the Artist in Search of a Marketing Strategy (Part 2)

http://www.meta-media.net/2012/02/to-artist-groping-for-marketing.html

Less Hype, More Intrigue. A blog about MarCom / Art Promotion). To the Artist in Search of a Marketing Strategy (Part 2). Artists may be fundamentally unsuited to write their own promotional materials. They're simply too close to the work and know too much about it. Excess knowledge, and with it the inability to distill the work’s essence and fit it into a marketing vehicle, may be the biggest downside to the whole “lack of objectivity” issue. Click label below ( Marketing Strategy for Artists. For Parts...

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Meta-Media: September 2012

http://www.meta-media.net/2012_09_01_archive.html

Less Hype, More Intrigue. A blog about MarCom / Art Promotion). Social Media for Authors (Expanded Literature). Authors today, whether self-published or blessed with a traditional book contract, must do at least some marketing on their own (or hire someone to do it for them). If they want a book to achieve even moderate success, they should be prepared to dip a few toes or more in the muck of commerce, beyond the pristine realm of conferences and readings. Also, EL gives it constant visibility, thus maki...

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Meta-Media: Outstanding Art Requires Marketing that Stands Out

http://www.meta-media.net/2012/09/outstanding-art-requires-marketing-that.html

Less Hype, More Intrigue. A blog about MarCom / Art Promotion). Outstanding Art Requires Marketing that Stands Out. The following post is from an e-mail message (lightly edited) that I sent to a recent client who had asked me the following: “Do you know of any ‘preferred’ ways to approach a gallery? There are no silver bullets; there are no one-size-fits-all answers or approaches. Before you do anything, though: make sure that your art and your materials (Website/postcard/etc.) are the best they ...I am ...

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Meta-Media: How I Work with Artists

http://www.meta-media.net/2012/09/how-i-work-with-artists.html

Less Hype, More Intrigue. A blog about MarCom / Art Promotion). How I Work with Artists. Most visual artists can talk freely and fluidly about their work: technique and materials, underlying concepts, influences, etc. But when asked to put these ideas into writing, they often find themselves at a loss for words; or more often, overwhelmed by too many. Words—gushing forth from the wellspring of information/experience that collects naturally through their immersion in the creative process. Artist statement...

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Meta-Media: Writing for Artists

http://www.meta-media.net/p/artist-statements.html

Less Hype, More Intrigue. A blog about MarCom / Art Promotion). Artist statements, bios, and more). How I Work with Artists (Producing an Artist Statement). Blog Posts on Art Promotion. Self-promotion for Artists: More than a Necessary Evil. Social Media for Artists. To the Artist in Search of a Marketing Strategy. Art writing is a long-time specialty of mine, including:. PR (press releases, pitch letters). Journalism (articles, interviews) . . . and more. That will A mplify Your Distinction. Big Sky Bro...

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Meta-Media: Bio

http://www.meta-media.net/p/bio.html

Less Hype, More Intrigue. A blog about MarCom / Art Promotion). Versatile wordsmith; Exceptional storyteller and content developer; Expert interviewer. Skilled reporter with extensive experience writing about business, technology, art, and other topics. Ability to gain expertise on new subjects quickly and write about them effectively and engagingly. Editorial Director: Strategic thinker with solid track record initiating and revitalizing print/online publications. Some Things I Believe. Content. Cre...