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Tuesday, September 22, 2009. What’s with Direct in Denmark? The Big Won (www.thebigwon.com) is an online database that ranks agencies and campaigns around the world by the quantity and the quality of awards they win. A quick poke around the data reveals that there are some outstanding agencies in Denmark. Hjaltelin, Stahl and Co, for instance, won a fair number of Direct awards in 2008 for City Post with ‘Log Cabin’. Or is it simply that you Danes just don’t care about awards? Monday, August 24, 2009.

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Tuesday, September 22, 2009. What’s with Direct in Denmark? The Big Won (www.thebigwon.com) is an online database that ranks agencies and campaigns around the world by the quantity and the quality of awards they win. A quick poke around the data reveals that there are some outstanding agencies in Denmark. Hjaltelin, Stahl and Co, for instance, won a fair number of Direct awards in 2008 for City Post with ‘Log Cabin’. Or is it simply that you Danes just don’t care about awards? Monday, August 24, 2009.

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Adcademy | adcademy.blogspot.com Reviews

https://adcademy.blogspot.com

Tuesday, September 22, 2009. What’s with Direct in Denmark? The Big Won (www.thebigwon.com) is an online database that ranks agencies and campaigns around the world by the quantity and the quality of awards they win. A quick poke around the data reveals that there are some outstanding agencies in Denmark. Hjaltelin, Stahl and Co, for instance, won a fair number of Direct awards in 2008 for City Post with ‘Log Cabin’. Or is it simply that you Danes just don’t care about awards? Monday, August 24, 2009.

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adcademy.blogspot.com

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Adcademy: August 2009

http://adcademy.blogspot.com/2009_08_01_archive.html

Monday, August 24, 2009. David Ogilvy did not like funny television commercials. He said, “No-one buys from a clown.”. He liked to construct rational messages which drew people in with charm and wit, yes, but which persuaded them to part with their hard-earned cash by giving darned good reasons for doing so. The trouble is, human beings aren’t really rational. Ask any husband about his wife. Or any wife about her husband. That was advertising with a big mushy heart. Spam on the pavement. We’ve seen...

2

Adcademy: T-Mobile. T-ranscending media.

http://adcademy.blogspot.com/2009/02/t-mobile-t-ranscending-media.html

Thursday, February 5, 2009. T-Mobile. T-ranscending media. What we see increasingly in the world of marcomms is the rise and rise of the branded event. It’s advertising that transcends media. Take the HBO ‘Voyeur’ campaign from BBDO New York. It was a film projected onto a wall which drew people into an online experience, which then got fed back to a wider audience through TV advertising. Clever stuff from Paul Silburn, the creative tyro at Saatchi and Saatchi, London. March 23, 2009 at 6:16 PM.

3

Adcademy: Spam on the pavement

http://adcademy.blogspot.com/2009/08/spam-on-pavement.html

Monday, August 24, 2009. Spam on the pavement. We’ve seen more and more advertising take to the streets in recent years. Literally. Guerilla marketing, experiential communications, call it what you will, it is basically what happens when you create some sort of a branded stunt which, you hope, will get the punters to notice you, talk about you and maybe even try you. Even if it’s intended to be playful and fun, if an idea isn’t both relevant and branded it is no more than street spam. Spam on the pavement.

4

Adcademy: Anyone for tennis?

http://adcademy.blogspot.com/2009/08/anyone-for-tennis.html

Monday, August 24, 2009. Technology isn’t just making possible completely new ways of communicating with people, but new ways of making brands become useful friends at the same time. Take the iPhone app. Kraft’s iFood application got into Apple’s Top 10 apps at the beginning of the year. Not bad, given that they were charging 99c for it in the USA. Imagine that, people actually paying to interact with your brand? Want to know where the toilets are? No) Has Andy Murray got what it takes? What do they know...

5

Adcademy: February 2009

http://adcademy.blogspot.com/2009_02_01_archive.html

Thursday, February 5, 2009. T-Mobile. T-ranscending media. What we see increasingly in the world of marcomms is the rise and rise of the branded event. It’s advertising that transcends media. Take the HBO ‘Voyeur’ campaign from BBDO New York. It was a film projected onto a wall which drew people into an online experience, which then got fed back to a wider audience through TV advertising. Clever stuff from Paul Silburn, the creative tyro at Saatchi and Saatchi, London. How observant are you? And Transpor...

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Tuesday, September 22, 2009. What’s with Direct in Denmark? The Big Won (www.thebigwon.com) is an online database that ranks agencies and campaigns around the world by the quantity and the quality of awards they win. A quick poke around the data reveals that there are some outstanding agencies in Denmark. Hjaltelin, Stahl and Co, for instance, won a fair number of Direct awards in 2008 for City Post with ‘Log Cabin’. Or is it simply that you Danes just don’t care about awards? Monday, August 24, 2009.

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